Search

"Vorsprung durch Technik" is Audi’s motto; to continuously enhance existing technologies is our aspiration. We are working continuously to maintain innovation leadership in order to shape the key difference that defines Audi. Images Videos

Audi Sport has stood for “Vorsprung durch Technik” in international motorsports since 1981. Whether at the World Rally Championship, Pikes Peak, super touring car championships, DTM, GT racing, Le Mans prototypes, Formula E, or Rallye Dakar: In an impressive performance, Audi has triumphed in all motorsport projects with numerous victories and major championship titles. In customer racing, international customer teams driving Audi Sport GmbH models vie to come out on top in circuit races. Audi will enter Formula 1 for the time in 2026. The knowledge that Audi Sport GmbH has gained in motorsports is reflected in all its models. Formula 1 will spearhead the company’s related activities. Audi Sport GmbH has established a wholly-owned subsidiary, Audi Formula Racing GmbH, to enter the premier class of motorsports. From 2026, the brand with the four rings will compete in the FIA Formula 1 World Championship with a specially developed power unit. The power unit will be built at Audi Sport’s state-of-the-art Competence Center Motorsport in Neuburg an der Donau, not far from AUDI AG headquarters in Ingolstadt. The center, which opened in 2014, is considered one of the most sophisticated of its kind and is currently undergoing extensive expansion for the F1 debut. The move entails the first Formula 1 power unit to be built in Germany since 2009. The decisive factor is the International Automobile Federation’s (FIA) new regulations, which, among other things, will provide for sustainable synthetic fuels from 2026 and raise the electric share of hybrid drive units to almost 50 percent. Audi wants to actively shape the transformation of what is by far the most significant motorsport series. Launched in 2009, the brand’s customer racing program has won more than 500 overall and class championship titles worldwide. Nineteen overall victories at 24-hour races and many other successes in endurance motorsports round off this impressive legacy.

Curiosity and openness are the personal drivers of Vorsprung durch Technik. For the transformation to be successful, the company must rethink its training activities. Audi’s goal is to make learning a normal and ongoing part of everyday life for everyone. For this reason, Audi launched the “Audi as a learning system” program in 2023 to develop the learning system of the future through a wide range of initiatives. The educational campus in Heilbronn affords employees at the Audi site in Neckarsulm numerous prospects to help advance the digital factory transformation and the transition to electric mobility. Careers AUDI AG is one of the largest employers in the region: 15,515 employees work at the Neckarsulm site (as of: December 31, 2024). As a future-oriented company, AUDI AG offers many trainee positions in the region: In September 2024, 251 young people began their vocational training at Audi. In early October 2024, 39 new recruits who will work at Audi during their practicum phase began a program at the Baden-Wuerttemberg Cooperative State University. On December 31, 2024, a total of 718 trainees and 89 dual students were employed at the Neckarsulm site.

Since it was founded by August Horch in 1909, the Ingolstadt-based company’s cars have combined sportiness, progressive design and “Vorsprung durch Technik”. Audi Sport and Italdesign also belong to Audi. Together, the four brands of Audi, Bentley, Lamborghini and Ducati form the “Progressive Brand Group” within Volkswagen AG. Production Sites Audi Group Audi models Board of Management Strategy Fully electric into the future: Alongside a clear strategy, Audi is currently transforming itself into a provider of sustainable electromobility. By 2027, the four rings will offer a fully electric premium vehicle in all core segments. Audi e-trons offer more than just long electric range. They’re fully connected, offer innovative digital features and are systematically developed from the passengers’ perspective. Climate-neutral production sites and sustainable, equitable supply chains form the foundation of the driving experience of a new automotive era. Audi history The eventful and multifaceted history of Audi and its predecessor brands of Horch, DKW and Wanderer dates back to the 19th century. Since then, the four rings have constantly reinvented themselves. Milestones such as the Audi 100 and the original Quattro continue to shape the company to this day. Audi Tradition has more information about outstanding inventions, the evolution of Audi models and the biggest milestones in motorsport.

That is the way to experience Vorsprung durch Technik – both on and off the road. The Audi Q6 e-tron serves as the basis for the concept car and is the first production model built on the Premium Platform Electric (PPE). It is the new reference point for electrically driven Vorsprung durch Technik. The Audi Q6 model series not only excels with impressive driving and charging performance but also sets standards in range and efficiency. The Q6 e-tron offroad concept can be seen in action on February 1, 2025, at the F.A.T. Ice Race and on the social media channels of @Audi Sport.

Three further generations followed and proved Audi’s claim of Vorsprung durch Technik with numerous innovations such as the fully galvanized body, optimized aerodynamics, and highly efficient engines. Since 1994, the Audi A6 has continued the success story of the Audi 100. Nine variants of the Audi 100 and eight of the Audi A6 are on display in Neckarsulm, with the exhibition rounded off by an Audi RS 6 Avant GT) from 2024. According to curator Stefan Felber, each of the 17 vehicles is distinguished by a special characteristic. In addition to the “first one,” which founded the ancestry line, visitors will also get to know a “globetrotter,” “a feat of spaciousness,” a “long one,” a “sloping one,” a “connected one,” and the “supreme one” – the latter is the Audi RS 6 Avant GT, which concludes the almost 60-year model series history on display. But, as we know, the model series’ success story will soon be continued with its ninth generation – the new Audi A6 Avant will be revealed to the world on March 4 at 2 p.m. Audi Forum Neckarsulm Opening hours: Monday to Friday, 8 a.m. to 4 p.m., free admission; guided tours of the exhibition available. The Audi Forum Neckarsulm is closed on Saturdays, Sundays, and public holidays. For further information, please see Guest Services | Audi Forum Neckarsulm.

This is where AUDI AG has its headquarters; around 40,000 employees (as of December 31, 2024) work in Ingolstadt to achieve “Vorsprung durch Technik”. From the initial idea to the finished automobile, the entire production process for the Audi Q2, Audi A3, Audi A6 e-tron, and Audi Q6 e-tron takes place at the Ingolstadt plant. The Audi Ingolstadt location continues to develop into a networked digital factory for the electrified future. Modern production systems and high-tech solutions enable highly efficient, sustainable manufacturing. With the Audi A6 e-tron and Audi Q6 e-tron, two fully electric models are rolling off the line in Ingolstadt. By making the assembly lines more flexible across the board and thanks to a battery assembly facility located nearby, the location is well prepared for the gradual shift to electric mobility and production of additional fully electric models. Current model series at location: Audi Q2, Audi A3, Audi A6 e-tron, Audi Q6 e-tron Audi Forum Ingolstadt At its main business site in Ingolstadt, AUDI AG offers visitors a comprehensive brand experience. The Audi Forum Ingolstadt is open to everyone with an interest in the brand and is a popular point of attraction and a tourist highlight for people from the region and around the world. Arno-Michael Drotleff Production Sites Audi Group

“Audi stands for ‘Vorsprung durch Technik’. That’s why we now use the new, efficient and powerful MHEV plus in every unit of the Audi Q5. Thanks to a small component on the transmission, the so-called powertrain generator, we not only reduce consumption, but also enable partially electric driving.” We drive through picturesque landscapes. The Audi assistant makes it easy to access information about the towns and places of interest along the route. The learning voice assistant can also be used to control numerous vehicle functions, such as the temperature. The AI-supported digital assistant is integrated into the vehicle and is represented for the first time by an avatar in the central touch display of the MMI and in the head-up display. We make a stop off the paved road to hop on the mountain bike. On the way, Dominic adjusts the suspension to suit the characteristics of the route. He explains: “The adaptive air suspension provides a good balance between comfort and sportiness. I can easily set the appropriate modes using Audi drive select and, for example, raise the vehicle by around 30 millimeters in off-road mode, or even as much as 45 millimeters at low speeds.” Safe and stylish nighttime driving with cutting-edge lighting technology It is now early evening, and the sun is slowly sinking into the horizon. With the new Matrix LED headlights, the Audi Q5 makes its way safely through the onset of dusk and the impending night. We make a short stop at the hotel before heading into town for dinner. Now the interior lighting of the Audi Q5 really comes into its own. It showcases the clearly designed interior even in the dark, and the combination of contour and ambient lighting creates the right mood. The standard progressive steering helps as we maneuver through the narrow streets of Málaga. After dinner, Dominic parks the car back at the hotel. It has been a beautiful and eventful day.