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AUDI is shaped 100-percent by the Audi DNA and embodies “Vorsprung durch Technik” in the era of electric intelligent connected vehicles. The AUDI E concept car was jointly developed by experts from both Germany and China. It offers a preview of three future production models to be introduced from mid-2025. Largest transformation Audi CEO Gernot Döllner: “The automotive industry is undergoing the largest transformation in its history. With our partnerships in China, we are playing a decisive role in this transformation.” At the same time, Chinese premium customers are different from their international counterparts and have different expectations: they are younger than in the rest of the world. They are more tech-savvy. They expect leading connectivity as well as automated driving and, more importantly, an exciting, unmistakable experience in an interior that is both familiar and surprising. Two partners – double the strength The needs and wishes of these premium customer groups are the benchmark and specification sheet for the joint development team from Audi and SAIC. This team has been set up with Fermín Soneira from Audi as the CEO. Soneira, formerly the long-standing Head of Product Line for Electric Models at Audi, steers the partnership with 25 years of extensive experience within the Volkswagen Group. “Our cooperation reflects the spirit of ‘the best of both worlds’ and has been set up to jointly organize development, purchasing, production, and sales,” said Fermín Soneira. “With both parties contributing their core strengths, I firmly believe Audi will continue to shape the future of premium electric mobility by integrating the innovation strength of the market.” The new joint program offers the best of two worlds in automotive development. It combines the strengths of Audi with SAIC’s innovation speed. Audi brings know-how in premium products and design, overall vehicle development, and engineering to the table.

Since 1981, Audi Sport has stood for “Vorsprung durch Technik” in international motorsport. Be it the World Rally Championship, Pikes Peak, Super Touring Cars, DTM, Formula E, customer racing, Le Mans prototypes, or Dakar Rally. With impressive performance, Audi has led all motorsport projects to success, claiming numerous victories and important championship titles. In 2026 Audi enters Formula 1. Social Media Facebook The Audi Sport Facebook page Instagram The Audi Sport Instagram account

Successful for decades: 662,762 units across three generations built over 25 years Design inspired by Bauhaus: every shape has a clear function Vorsprung durch Technik: New technologies launched with the TT, including Audi magnetic ride, Audi virtual cockpit, and OLED technology A quarter of a century of TT history: When Audi presented the concept car at the IAA in 1995, public opinion became clear right away: “This car should be mass-produced – exactly as it is!” With the series debut in 1998, the Audi TT wrote design history and was built across three generations as a Coupé and Roadster. With a vision of “a car for enthusiasts,” Audi presented the Audi TT Coupé as a sports car concept at the IAA in Frankfurt in the fall of 1995. Shortly afterward, the decision was made to mass-produce it. Torsten Wenzel, the exterior designer at Audi who helped introduce the study to series production, recalls: “To us, the greatest praise was when the trade press noted appreciatively that not much had changed from the concept to production model, although we did, of course, have to adapt many details due to the technical specifications for the production version, including the proportions.” Most noticeable was the integration of a rear side window, which elongated the car’s profile and increased the sports car’s dynamics. For Wenzel, the TT remains “a driving sculpture, with highest-quality surfaces and lines.” The body of the Audi TT appears to be made from one piece, Wenzel says, and the front end without traditional bumper overhangs emphasizes its distinctive shape. Another design element contributes to the unmistakable silhouette of the Audi TT Coupé: the circle – “the perfect graphic shape,” as Wenzel describes it. Numerous circular elements inspired the sports car’s exterior and interior design. Inspired by Bauhaus, every line in the Audi TT has a purpose, every shape a function. “At Audi Design, we always follow the philosophy of ‘less is more.’

“This proves that our two-partner strategy is progressing as planned and is enabling us to reinforce our commitment to ‘Vorsprung durch Technik’.”

“Vorsprung durch Technik and strength in innovation are two fundamental pillars of our product promise. To continue living up to our claim, we must make Audi fit for the future again,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. Over the past six months, more than 200 experts from the pertaining areas have prepared various work packages relating to the transformation, analyzed processes and structures, and developed and optimized the new collaboration model. “We have already achieved a lot since last fall as part of the Audi Agenda. The implementation of the matrix organization now marks the start of a decisive stage,” Gernot Döllner said during an information event for the more than 10,000 employees directly involved. “I would like to thank the entire project team, who, together with our more than 200 experts, resolutely addressed uncomfortable topics. We also need this openness and transparency for the reorganization of other divisions. After all, the past few months have shown that the automotive industry is facing major challenges. Vehicle development is therefore only the first step. We must and will make Audi more efficient, more competitive, and more resilient for the future.” The new organizational development guidelines, which will now be applied across all divisions, form the basis for the reorganization of other areas. The target vision: flat hierarchies and broad organizational structures, a reduction of interfaces, streamlining of committees, and the dedicated linking of responsibility and decision-making to defined roles. For the new vehicle development structure, this means a clear separation of strategy, management, and implementation. To achieve this, Audi is bundling portfolio and product strategy in an organizational unit that reports directly to Gernot Döllner as Chairman of the Board of Management.

In addition to design and UX/UI operation, Audi will therefore differentiate itself in the premium segment in the future primarily through Vorsprung durch Technik in the area of vehicle efficiency. Racing and rally driver Mattias Ekström, two-time DTM champion and Dakar stage winner with Audi, talked about his enthusiasm for e-mobility in motorsport. The brand’s Dakar prototype was a much admired attraction. The innovative model with electric drive, high-voltage battery and energy converter, with which Audi won the world’s toughest desert rally for the first time in January, was one of the most popular photo motifs on Heldenplatz square in Vienna. Coming up next week 20–21/09 Killarney (ZA), round 7, Extreme Supercars Driven by Dunlop 20–22/09 Monza (I), round 4, Fanatec GT Endurance Cup 20–22/09 Monza (I), round 5, Fanatec GT2 European Series 20–22/09 Monza (I), round 5, GT4 European Series 20–22/09 Indianapolis (USA), round 9, IMSA Michelin Pilot Challenge 20–22/09 Vallelunga (I), round 5, TCR Italy 20–22/09 Assen (NL), round 5, Spezial Tourenwagen Trophy 20–22/09 Anneau du Rhin (F), round 5, Belcar Endurance Championship 21–22/09 Thruxton (GB), round 6, TCR UK 21–22/09 Salzburgring (A), round 6, TCR Eastern Europe

The Audi Q6 e-tron is the first production model on the Premium Platform Electric (PPE) and is, therefore, the new reference for Vorsprung durch Technik. The new model is not only characterized by impressive driving and charging performance but also sets standards in terms of range and efficiency. The exterior is characterized by powerful SUV design with perfect proportions and further developed elements typical of electric vehicles from Audi. The new design philosophy in the interior and pioneering technologies making their debut in the model open the next chapter of electric mobility at Audi and make Vorsprung durch Technik a tangible experience every day. The Audi Q6 e-tron is an all-electric SUV in the premium mid-size segment and thus complements Audi's electric SUV model portfolio. With a vehicle length of 4,771 millimeters (15.6 ft), a width of 1,939 millimeters (6.4 ft) without mirrors, and a height of 1,648 millimeters (5.4 ft), the SUV offers maximum space, comfort, and, therefore, suitability for everyday use. The wheelbase of 2,899 millimeters (9.5 ft) allows plenty of legroom, especially for the second row of seats. With these dimensions, the Audi Q6 e-tron offers enough space for five passengers with luggage. The exterior is powerful, sporty, and perfectly proportioned. In the interior, a new design philosophy finds its way into series production with the Audi Q6 e-tron*.

Vorsprung durch Technik “We have a clear vision for redefining “Vorsprung durch Technik”, focused on design, UI/UX, driving dynamics, and efficiency. With our new Q6 e-tron, A6 e-tron, A5, and Q5 models, we’re leaving no room for doubt about the direction we’re headed.” Notice for the editors: All information, images, and videos related to the new Audi A5 model series will be available in the Audi MediaCenter on July 16, 2024, at 11 AM.