Design and body

MediaInfos

Technology

06/01/2024

Marc Lichte: “Good design and true progress can only come from real passion”

He stands for reduced shapes, courageous thinking, and untiring passion, traits with which he designed more than 150 vehicles over the past 28 years. For an entire decade as Head of Design at the premium manufacturer Audi, Marc Lichte (54) was responsible for exterior and interior design and designing the brand’s racecars as well as for UI/UX design, which is becoming increasingly relevant for connected vehicles. During his tenure, Audi Design was honored with numerous international awards. On June 1, Massimo Frascella is slated to succeed Lichte, who will leave the VW Group to seek new creative impulses elsewhere. His design language will continue to shape the model range of the manufacturer from Ingolstadt for a long time to come.

Technology

02/15/2024

Massimo Frascella becomes new Head of Design at Audi

Massimo Frascella is the new Head of Audi Design. On June 1, he is scheduled to succeed Marc Lichte, who will take a new role within the group. Frascella, alumnus of the Istituto d`Arte Applicata & Design in Turin, began his career at Stile Bertone. Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for both brands.

Company

10/16/2023

Interview with Marc Lichte: “Sporty cars are adrenaline that has assumed a shape”

Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration.

Models

07/26/2023

“Like a tailor-made suit”: What makes the decals for the Audi Q6 e-tron prototype unique

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.

Company

06/09/2023

“A designer among designers” – Audi at Design Shanghai 2023

With its commitment to play a decisive role in shaping the future of premium mobility, Audi will again be the main sponsor and an active exhibitor at Design Shanghai in 2023. For the first time in China, the brand with the four rings will present the Audi activesphere concept study; its digital ecosystem merges physical reality with a virtual sphere to create a new world. Following Design Shenzhen in February and before Design Beijing in September, Design Shanghai is the third Chinese design fair Audi will attend. The event is at the Shanghai World Expo Exhibition & Convention Center from June 8 to 11, 2023.

Strategic topics

05/09/2023

“Step into your sphere” – Audi at the 2023 OMR Festival

The online marketing and technology scene will come together once again for Europe's largest digital marketing and technology event at the OMR (Online Marketing Rockstars) Festival in Hamburg on May 9 and 10, 2023. As in previous years, Audi is once again the main sponsor of the event in 2023 and will be exhibiting with a large booth featuring many interactive elements. This year, visitors will be able to experience first-hand how Audi is shaping the driving experience of the future. The approach that the premium brand is presenting at the booth and in an associated campaign entitled “Step into your sphere” represents a new mindset in automotive development.

Company

05/02/2023

A timeless design icon: The Audi TT turns 25

Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.

Models

01/26/2023

The Audi activesphere concept

As the fourth model in the series, the Audi activesphere concept marks the culmination of sphere concept vehicles brought forth by the brand with the four rings. Following on from the Audi skysphere roadster in 2021, and both the Audi grandsphere sedan, and the Audi urbansphere space concept in April 2022, a four-door crossover coupé with an astonishingly versatile body design is now making its debut. Standing 4.98 meters long, the highly elegant car is more than a mere luxury-class sports car, with impressive ground clearance, and large 22-inch wheels announcing its off-road talent. The Sportback rear of the activesphere can turn into an open cargo bed (“active back”) at the touch of a button – perfect for carrying recreational equipment such as e-bikes or water and winter sports gear.

Technology

12/12/2022

Reinventing the wheel? “FelGAN” inspires new rim designs with AI

Leveraging artificial intelligence (AI) in all departments: this is the goal Audi has set itself on its way to becoming a data-driven company. With FelGAN, the company now employs software that uses artificial intelligence to open up new sources of inspiration for designers.

Strategic topics

11/29/2022

Audi at Design Miami/: Immersive and experiential spheres in digital art

Audi, in collaboration with digital artist and designer Andrés Reisinger will introduce the car manufacturer’s first digital artwork at Design Miami/. The original piece is inspired by the Audi grandsphere concept; following Milan Design Week and two Chinese exhibitions in Beijing and Shenzhen, Design Miami/ is the fourth design exhibition Audi will have visited in 2022. A special on-site panel talk with the artist is also planned.

Company

11/14/2022

More purity, more reduction, more consistency: The new rings from Audi

Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. Now the vehicles’ characteristic features have been thoroughly reworked. In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings.

Technology

06/08/2022

Audi to show cooperation with Poliform at Milan Design Week

If Italy is known as the land of style, then Milan is without doubt the world capital of design. The annual Milan Design Week serves as incontrovertible proof that the northern Italian metropolis is justified in holding this title. This year, from June 6 to 13, the international design community will present products and ideas for shaping the design of the present and future. Audi will be there for the ninth time, this year showing its vision of the mobility of the future.

Press kit

• Audi TechTalk Design
  A rapid technological shift is revolutionizing automobile design. Electromobility, digitization, and automated driving in particular ensure that the interior is the now the focus of the design process. Without the need to actually steer the vehicle, drivers gain new freedoms. The interior is transformed into a space for personal freedom. In the Audi TechTalk Design, we describe this paradigm shift and the new design possibilities resulting from it. We let experts report on the challenges of future design and explain how the three creative workshops in Ingolstadt, Beijing, and Malibu are using the latest methods to shape the automobile portfolio of tomorrow around the clock. All the relevant information and press materials can be found here.
  Technology

  07/07/2021