Audi Tradition

MediaInfos

Company

02/18/2025

Audi Tradition showcases Audi 100 and A6 history

Audi Tradition is presenting a special chapter in Audi history with a new exhibition at the Audi Forum Neckarsulm: the company’s rise to the upper mid-size range with the Audi 100. Running until April 30, a total of 17 exhibits from eight generations of the C model series, starting with the Audi 100 from 1968, await visitors on the second floor of the Audi Forum.

Company

01/23/2025

Audi Tradition launches its 2025 event season

Audi Tradition will be attending numerous events again this year and celebrating many anniversaries. It has been 60 years since the Audi brand name was reintroduced. In 1965, the company “with the four rings,” then still called Auto Union GmbH, ended its two-stroke era, introduced a new model with a four-cylinder four-stroke engine, and named it – Audi. This first post–World War II Audi can be viewed along with other vehicles from the historical AUDI AG collection, for example, on International Museum Day on May 18, in Ingolstadt. What’s more, this year, the Audi museum mobile is celebrating its very own anniversary on Museum Day: its 25th birthday.

Company

12/06/2024

Audi Tradition to commemorate numerous anniversaries in 2025

With the “Anniversary Dates 2025” booklet, Audi Tradition is showcasing the most important moments in the product and company history of Audi, which is as eventful as it is diverse. Audi historians have selected a total of 27 dates to commemorate in 2025.

Company

09/18/2024

Now also available on the Audi Tradition app: A city tour to discover Auto Union’s historical facilities in Ingolstadt

To mark the 75th anniversary of the founding of Auto Union GmbH in Ingolstadt, a new feature is being added to the Audi Tradition app: Anyone interested in learning more about Audi’s beginnings in Ingolstadt can now take a digital city tour that can be accessed anytime and anywhere, at home or on the go. The app is particularly useful as a virtual tour guide on location in Ingolstadt, taking users on a walk to discover Auto Union’s historic sites. The Audi Tradition app can be downloaded free of charge from all major app stores for iOS and Android smartphones.

Company

08/27/2024

Auto Union GmbH founded in Ingolstadt on September 3, 1949: A new beginning 75 years ago

Audi has been building cars at the Ingolstadt site for over 75 years. Audi Tradition will commemorate this anniversary with a lecture at the Audi museum mobile and a celebration on Josef-Strobl-Platz in downtown Ingolstadt, the historic site of the company’s former headquarters. Visitors to the anniversary celebration on Sunday, September 8, can look forward to a collection of the first vehicle models produced in Ingolstadt and other enjoyable activities. The evening before, the Night of the Museums at the Audi mobile museum will offer wide-ranging entertainment. The Audi Big Band will perform a colorful mix of Latin, soul, funk, and pop, and visitors will also be treated to numerous highlight tours, including the current special exhibition “Form vollendet”.

Company

07/24/2024

After “Windschnittig” comes “Form vollendet”: A new special exhibition at the Audi museum mobile

Audi wrote engineering history in 1982 with the Audi 100. With its drag coefficient of 0.30, the third-generation Audi 100 was the world’s most aerodynamically efficient production saloon at the time, making it an essential part of the new special exhibition "Form vollendet". The new special exhibition will be at the Audi museum mobile in Ingolstadt until March 2, 2025, where Audi Tradition will present aerodynamic concepts from 1945 to the present day.

Company

07/11/2024

Imagined over 90 years ago, now brought to life: Audi Tradition presents the Auto Union Type 52

Everyone knows the Auto Union Silver Arrows, the legendary 1930s Grand Prix race cars. But hardly anyone knows that a street-legal sports car version with a 16-cylinder engine was also planned for these pioneering racing cars: the Auto Union Type 52. Now Audi has built this car, the Schnellsportwagen, and will present it to the public for the first time at the Goodwood Festival of Speed in England in mid-July.

Company

06/07/2024

Grand Opera: New Audi Tradition exhibition “125 years of Horch”

It was 125 years ago that Audi founder August Horch started A. Horch & Cie., his very first company. Audi Tradition is celebrating the prestigious anniversary with a new special exhibition. Open from June 10 to December 31 at the Audi Forum Neckarsulm, it showcases premium exhibits framed by renowned opera houses – hence the title: “Grand Opera – 125 years of Horch”.

Company

04/04/2024

Germany’s first small car was launched 50 years ago: the Audi 50

It arrived at just the right time: The Audi 50, the first small car from a German manufacturer, was launched in 1974, shortly after the beginning of the oil crisis in 1973. Its fuel consumption was economical, and its design pioneering: front-wheel drive with a transverse engine, a two-door hatchback with a large trunk and fold-down backrest, compact external dimensions, and appealing road performance and driving characteristics. Moreover, the Audi 50 was a blueprint for the structurally almost identical VW Polo, which was launched seven months later, leveraging synergies within the Volkswagen Group – already a recipe for success half a century ago.

Company

02/02/2024

Audi Tradition at many international events in 2024

Audi Tradition is poised to participate in over a dozen international events in 2024 as the classic car season begins. Mainstays of the event calendar include the Goodwood Festival of Speed in England (July 11–14), two classic car rallies at Audi’s home sites – the Donau Classic (June 27–29) in and around Ingolstadt and the Heidelberg Historic (July 11–13) in Neckarsulm – as well as the Sachsen Classic in Dresden and Zwickau (August 15–17). For 2024, the Audi museum mobile, as always, has a varied program in store. In addition to special exhibitions on the history of aerodynamics, the museum of the brand with the four rings will continue its series of lectures and again take part in International Museum Day (May 19) and the Night of the Museums (September 7).

Company

01/12/2024

Audi Tradition to celebrate multiple anniversaries in 2024

The most notable anniversaries at a glance: In the “Anniversary Dates 2024” digital booklet, Audi Tradition details this year’s anniversary highlights and summarizes over 30 historically significant events spanning products, the company, and motorsports. The booklet is now available for download in English and German from the Audi MediaCenter.

Company

12/20/2023

Record-breaking aerodynamics in ‘flying lawn chairs’, Blue Whales, and Dolphins from NSU

The NSU Rennfox Dolphin, and Rennmax Blue Whale: streamlined motorcycle models which scooped many prestigious victories in the 1950s. The Neckarsulm-based company, NSU, applied its early wind tunnel research into aerodynamics on the race track and in record-setting runs. In the final episode on the history of NSU to mark the brand’s 150th anniversary, Audi Tradition presents some of the heritage brand’s unique vehicles.

Press kit

• 150th Anniversary NSU and Audi Neckarsulm site
  The traditional NSU brand is celebrating its birthday. In 1873, Christian Schmidt and Heinrich Stoll founded “Mechanische Werkstätte Schmidt & Stoll” in Riedlingen for the production of knitting machines, which later evolved into NSU Motorenwerke AG and ultimately into today’s Audi site in Neckarsulm. Even NSU’s name is closely associated with Neckarsulm, as the company name is derived from the city on the Neckar and Sulm rivers. NSU impressively demonstrates the development of mobility – from bicycles and motorcycles to automobiles.
  Company

  12/20/2023