Motorsport

Even at the beginning of its history, the Audi brand was successfully involved in motorsport – for example in the international Alpine Rally. Auto Union revolutionized Grand Prix racing in the 1930s, and from the middle of the century, Auto Union and NSU products were popular in races, rallies and hillclimb competitions. Since 1981, Audi has developed a distinctive profile in international motorsport and dominated rallies, touring and sports car competitions. Following recent successes in Formula E, rallycross, the Dakar Rally and customer racing, the focus in future will be on Formula 1.