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Strategic topics

02/03/2025

Audi heightens clarity for customers through global standardization of model names

Global standardization and clear orientation for all customers: Audi is strengthening the alphanumeric format of its nomenclature. Going forward, it will represent the size and positioning of each model globally in a unified and transparent way. The previous distinction between electric vehicles and models with combustion engines according to their number no longer applies.

Sustainability

01/29/2025

Audi simulates global power grids to test EV charging

Whether with 110 or 230 volts or 50 or 60 hertz, at Audi in Ingolstadt, electric cars can now be charged as if they were in China, the United States, or in numerous other countries around the globe. At the new electric-charging test center at the Ingolstadt site, Technical Development is testing electric Audi models under the conditions that prevail in the various sales regions. The results are incorporated directly into the research and development of the vehicles. This means that customers always benefit from the best charging experience, no matter where they are in the world.

Company

01/27/2025

Audi Brussels: social plan agreed

The management of Audi Brussels and social partners have reached agreement today on a joint social plan for the approximately 3,000 employees. In addition to the existing offer made by the company, the social plan now enables further measures for older employees.

Models

01/27/2025

MHEV plus: the next generation of hybridization at Audi

With the new A5 and Q5 series built on the Premium Platform Combustion (PPC), Audi has launched its first combustion engines with the new MHEV plus technology. With its unique interplay between the powertrain generator (PTG), belt alternator starter (BAS), and a lithium iron phosphate battery, the 48-volt mild hybrid system supports the combustion engine, reduces carbon emissions, and simultaneously increases performance and agility. The PTG, which can be fully coupled or decoupled, features integrated power electronics and an electric motor that enables partially electric driving. This reduces consumption and makes for an even smoother driving experience.

Models

01/24/2025

Ready to blaze new trails – Audi unveils Q6 e-tron offroad concept

At this year’s world cup weekend in Kitzbühel, Austria, Audi is unveiling a highly emotive Q6. The Audi Q6 e-tron offroad concept, a newly developed prototype, features two electric motors with a combined power output of 380 kW and can climb gradients of up to 100 percent thanks to its newly designed portal axles.

Company

01/23/2025

Audi Tradition launches its 2025 event season

Audi Tradition will be attending numerous events again this year and celebrating many anniversaries. It has been 60 years since the Audi brand name was reintroduced. In 1965, the company “with the four rings,” then still called Auto Union GmbH, ended its two-stroke era, introduced a new model with a four-cylinder four-stroke engine, and named it – Audi. This first post–World War II Audi can be viewed along with other vehicles from the historical AUDI AG collection, for example, on International Museum Day on May 18, in Ingolstadt. What’s more, this year, the Audi museum mobile is celebrating its very own anniversary on Museum Day: its 25th birthday.

Strategic topics

01/13/2025

1.7 million deliveries in 2024: Audi forges ahead with its model initiative

Audi delivered around 1.7 million vehicles worldwide in 2024. More than 164,000 of those were fully electric models. Reasons for this overall decline of almost 12 percent (8 percent for fully electric models) compared to the previous year included the challenging economic conditions, an intensely competitive market, and limited availability of parts. In addition, the new product portfolio is only gradually having an impact on global sales volumes.

Company

01/08/2025

Dutch Swing College Band kicks off Audi Forum’s 2025 jazz series

The Dutch Swing College Band’s performance on January 16 at 8 p.m. marks the return of jazz concerts at the Audi Forum Ingolstadt after the Christmas break. The six-member ensemble has been delighting audiences worldwide with traditional jazz for decades.

Motorsport

12/17/2024

Audi Sport customer teams close season with remarkable results

Audi Sport customer racing has concluded a challenging season with convincing results. The brand’s customer teams won 206 of 734 races worldwide, achieving a success rate of 28.1 percent. Two overall victories in 24-hour races in Germany and the United Arab Emirates as well as a 12-hour overall victory crown the season of the customers.

Company

12/17/2024

Audi starts production of electric models at its new plant in China

Audi FAW NEV Company, a cooperation project between Audi and long-standing partner FAW, has commenced production of all-electric Audi models. The company and its new state-of-the-art plant form a key component of the strategy Audi has adopted for the Chinese market. The new production site in Changchun is the first in China to exclusively produce fully electric Audi models based on the PPE platform, beginning with the Q6L e-tron family, followed by a market-specific version of the Audi A6 e-tron.

Technology

12/10/2024

Illuminating insights!

Lighting technology and lighting design may seem to have a lot in common at first glance but, in fact, a careful balancing act between aesthetics and functionality takes place behind the scenes. In this article, Stefan Staudacher, head of rear lighting development, and lighting designer Christoph Häußinger shine some light on how designers and developers work together to find the best solutions, despite their different requirements.

Company

12/06/2024

Audi Tradition to commemorate numerous anniversaries in 2025

With the “Anniversary Dates 2025” booklet, Audi Tradition is showcasing the most important moments in the product and company history of Audi, which is as eventful as it is diverse. Audi historians have selected a total of 27 dates to commemorate in 2025.

Press kits

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  The new Audi A6 e-tron models
  As the second model on the Premium Platform Electric (PPE), the Audi A6 e-tron continues the PPE's familiar product strengths of performance, range, efficiency, and charging. The Audi A6 e-tron is available as a Sportback and Avant and impresses with its outstanding range and strong driving dynamics. It stands for progressive, expressive design and brings a new interior architecture tailored to the occupants in terms of aesthetics and ergonomics.
  Models

  12/03/2024