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Models

04/09/2025

Connected development: the Audi A6 Avant as the perfect travel companion

The new Audi A6 Avant stands for first-class travel. Adaptive air suspension, all-wheel steering, MHEV plus, and other technologies make for a comfortable ride and dynamic handling. Engineers drive countless test kilometers to gather subjective impressions, which are then reconciled with objective evaluation criteria. The result: perfectly calibrated and balanced driving systems.

Models

04/08/2025

Audi exclusive unveils upgraded A6 Avant at Milan Design Week

Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights.

Models

04/07/2025

Audi shares first detailed look at the new A6 Sedan

Audi will celebrate the world premiere of the new A6 Sedan on April 15. The classic business sedan sets standards in design and aerodynamics and brings innovation and comfort to life in the premium full-size class. Now there is a first detailed look at the vehicle.

Sustainability

04/04/2025

Circular economy: Audi secures strategic and cost-efficient supply of recycled raw materials

Audi reaches a milestone and continues to drive forward the circular economy in the automotive industry. The company wants to increase the use of secondary materials in vehicles where it is technically feasible and makes ecological and economic sense. The aim is to increasingly use raw materials for new purposes after their initial usage has ended. Audi has therefore been testing approaches to implement this in the MaterialLoop program since 2023. After initially focusing on technical feasibility, the company has now become the first car manufacturer to develop and implement an economically viable recycling concept for recyclates from end-of-life vehicles together with its partner TSR Resource. In this process, steel scrap from vehicles at the end of their life cycle is turned into high-quality post-consumer secondary material and secured for further use in the automotive supply chain.

Company

04/02/2025

Young classics from Audi Sport racing legends for an exclusive clientele

Audi Sport is breaking new ground: for the first time in history, LMP and DTM prototypes from the former factory racing programs are available for purchase as exclusive objects in drivable condition. The newly created Audi Sport racing legends project team is building up these fascinating prototypes with manufacturer expertise for a select circle of collectors. Following the program presentation on April 2 in Neuburg an der Donau, Audi Sport will present itself at three international classic car events in Germany, France and Great Britain. The first example is to be handed over in the middle of the year.

Company

04/02/2025

Audi Forum Jazz: MONaco Big Band to deliver swinging debut

The MONaco Big Band will make its debut at the Audi Forum Ingolstadt jazz concert series on Thursday, April 10, at 8 p.m. The official big band of the Musikbund von Ober- und Niederbayern (music association of Upper and Lower Bavaria) revives swing in the style of the 1930s and 1940s. Bandleader Gerd Fink has worked with musical greats such as Udo Lindenberg and James Morrison. Tickets for the concert are now available in the Audi ticket shop.

Strategic topics

03/27/2025

Virtually controlled production a first in Audi body shop

A world first at Böllinger Höfe: Audi is using a virtual programmable logic controller from Siemens on the Edge Cloud 4 Production (EC4P) platform in the body shop. The TÜV-certified network of virtual programmable logic controllers works with a security function specially developed by Siemens.

Models

03/25/2025

New Audi A5 e-hybrids combine dynamics, efficiency, and long electric range

Built on the Premium Platform Combustion (PPC), the new Audi A5 is welcoming additional members to its family. Alongside the pure combustion engine models, Audi is now offering two plug-in hybrid electric vehicle (PHEV) models in two power levels for the A5 series for the first time. Customers will benefit from greater comfort and technical innovations for their daily mobility. The new generation of HV batteries boasts around 45 percent higher capacity. The increased regenerative braking performance contributes to an electric range of up to 110 kilometers.

Company

03/24/2025

Agile shimming: Audi introduces new technology in body shop

In their quest for perfect accuracy, body shop workers at Audi often use fine shims to adjust equipment by tenths of a millimeter. “Agile shimming”, which is used on the two-way framer at the Audi Sport plant at Böllinger Höfe, is a unique technology within the group. Shimming during the fitting of the exterior side parts was automated at one location and connected to the in-line measurement station via a control circuit. An algorithm automatically adjusts the actuators. Audi employees from Neckarsulm and Ingolstadt developed the technology together.

Company

03/20/2025

Automobili Lamborghini accelerates in 2024: another record year for sales, operating profit, and deliveries

Automobili Lamborghini confirms the positive trend of the last few years, closing 2024 with its best-ever results in terms of deliveries, sales, and operating income. Despite challenging conditions in the automotive market, the Sant’Agata Bolognese-based carmaker recorded revenues of over 3 billion euro (3.09 billion euros) for the first time in its history, an increase of 16.2 percent versus 2023. Operating profit also grew, rising above 800 million euros to 835 million euro: a 15.5 percent increase compared with 2023. Operating margin remains at 27 percent, consolidating the brand’s position among the most profitable global players in the luxury goods sector.

Company

03/19/2025

Bentley marks sixth consecutive year of profitability funding significant site capital investments in 2024

Bentley Motors today lays the ground on its new BEV assembly line located in the oldest building at the Pyms Lane site while announcing its sixth consecutive year of profitability with record levels of personalisation. Both help to self-finance a record site investment underlining a long-term commitment to UK manufacturing as Bentley prepares to introduce its first BEV to the market in 2027.

Company

03/18/2025

“In 2025, we are systematically pushing ahead with our renewal strategy”

At the AUDI AG Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger assessed the 2024 fiscal year and provided insights into the company’s strategy. Their most important statements at a glance.

Press kits

• Audi A6 Avant
  The new Audi A6 Avant sets design standards and stands for quality and comfort in the premium full-size class like no other vehicle. It impresses with a cleverly designed body concept and lots of variability, offering plenty of space for everyday life as well as for demanding recreational activities. Whether on long trips or city driving, the adaptive air suspension and all-wheel steering ensure a smooth ride and sporty handling in equal measure. The Audi A6 Avant models are based on the Premium Platform Combustion (PPC), powered by modern gasoline and diesel engines that are more efficient and dynamic thanks to the mild hybrid technology MHEV plus. Additional highlights include intuitive operating and infotainment concepts, new digital lighting technology, and intelligent driver assistance systems. Since 1977, the name Avant has stood for vehicles that combine sporty and elegant design, superior functionality, and outstanding driving dynamics. Forty-eight years after the debut of the Audi 100 Avant, the A6 Avant is ushering in a new era.
  Models

  03/12/2025