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Company

04/24/2026

Auto China 2026: Audi continues its product initiative with China-tailored models and technologies

Audi continues to gain speed in China. At the Auto China motor show in Beijing, the company is showcasing a comprehensive model portfolio that is more closely tailored than ever to the needs of Chinese customers. One highlight is the premiere of the electric AUDI E7X – the second production model developed for China by the AUDI brand. The four rings are also expanding their model initiative with the locally produced Audi A6L and Audi A6L e-tron, equipped with technologies designed specifically for the Chinese market. With its two partners, FAW and SAIC, and two strong brands, Audi is addressing diverse target groups. The four rings deliver “Vorsprung durch Technik” and premium products across different drive types, while the sister brand AUDI focuses on connected electric vehicles for highly tech-savvy customers. As part of the deepening collaboration between Audi and SAIC, the two partners have signed a strategic agreement to develop a new generation of AUDI models for China.

Company

04/24/2026

AUDI E7X: China-exclusive sister brand unveils its first SUV

Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.

Audi MediaCenter

04/23/2026

Audi strengthens production network: integrated production and new fully electric model in Ingolstadt

The brand with the four rings continues to enhance its production network. Production of the Audi Q3 will begin at the main plant in Ingolstadt in mid-2026 in collaboration with Audi Hungaria in Győr, Hungary. Preparations for the start of production of the fully electric Audi A2 e-tron in Ingolstadt are well underway. Through a high degree of flexibility, the expansion of electric mobility, and tight-knit international collaboration, Audi is positioning its sites to be future-ready and competitive.

Company

04/22/2026

Audi Sport racing legends: Comprehensive 2026 program

Since 2025, Audi Sport racing legends has been attracting considerable attention in the most discerning segment of the classic car market. A year ago, the brand began selling exclusive factory motorsport models from its former DTM and sports prototype programs. A high-profile international community of enthusiasts has responded enthusiastically to the range on offer. This season, Audi Sport racing legends is expanding its presence on the classic car scene to four international events across three countries and is preparing further prototypes for sale.

Technology

04/20/2026

A moment of reflection: Audi at Milan Design Week 2026

At Milan Design Week 2026, Audi is introducing a moment of calm that shapes public dialogue: the installation “Origin”, created in collaboration with Zaha Hadid Architects. The art installation is also an interpretation of the new Audi design philosophy – clarity, technicality, intelligence, and emotion – turned into an architectural experience that invites visitors to reflect and reconnect.

Audi MediaCenter

04/17/2026

Vorsprung in China: Audi and SAIC deepen their partnership for future generation of AUDI models

Building on their long-standing partnership, Audi and SAIC have signed a strategic cooperation agreement to deepen collaboration. The agreement focuses on the full value chain for AUDI’s future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai.

Technology

04/08/2026

Six Audi models earn top rating from US safety organization IIHS

The renowned US Insurance Institute for Highway Safety (IIHS) has awarded six Audi models its highest safety rating. The Audi A5, Q5 SUV, Q5 Sportback, A6 Sportback e-tron, Q6 SUV e-tron, and Q6 Sportback e-tron have earned the IIHS TOP SAFETY PICK+ award, putting Audi ahead of all other premium brands.

Company

03/31/2026

Audi museum mobile displays “Design Legends”

Progressive and emotional design language with clean lines and surfaces: automotive design by Audi has always been guided by a clear aesthetic vision – so much so that design has become a core element of Audi’s identity. But what later appears effortless and cohesive doesn’t simply flow from the designer’s pen. Instead, it is the result of a complex creative process. Over the decades, Audi Design has created a multitude of iconic production vehicles and – with apparent ease – developed numerous concepts and studies that have achieved legendary status among brand enthusiasts. The Audi museum mobile’s new special exhibition, “Design Legends,” showcases a selection of spectacular concept vehicles and design studies from the past five decades. Visitors can explore the exhibition from March 28 to July 12. All the exhibits are also integrated into the Audi Tradition app, offering additional content and insights.

Technology

03/31/2026

The new Audi RS 5: the first performance hybrid provides top driving dynamics

The new Audi RS 5 is powered by a modular high-performance plug-in hybrid system. A brand-new rear transaxle with electromechanical torque vectoring gives it superb driving dynamics. We call it quattro with Dynamic Torque Control. This world-first technology is an invisible maestro conducting the transverse torque distribution, shifting torque between the wheels in milliseconds for agile and controlled driving right up to the limit. Brake, turn in, back on the gas just after the apex of the curve: electromechanical torque vectoring in the new Audi RS 5 is at its best during sporty driving. It takes just 15 milliseconds – around a tenth of the blink of an eye – for the brand-new system to react precisely to any driving situation.

Company

03/26/2026

Jörg Menges appointed CEO of Audi FAW NEV Company

Change of management at Audi FAW NEV Company Ltd.: Jörg Menges will take over as CEO of Audi FAW NEV Company Ltd. effective April 1, 2026. Helmut Stettner, the current CEO, has successfully completed his tenure and will return to Ingolstadt.

Strategic topics

03/24/2026

Audi remains on track for transformation

Yvonne Bettkober took over the “Transformation, Consulting, and Organization” department at a pivotal moment, when it was necessary to realign the company’s structure, reduce costs, increase productivity and innovation, and ultimately boost Audi’s competitiveness. Following these key strategic milestones, she is now stepping down from her role at Audi and the Volkswagen Group with immediate effect.

Motorsport

03/20/2026

New management structure for the Audi F1 Project

Audi has made an adjustment to the management structure of its Formula 1 project. In addition to his existing duties as Head of Audi F1 Project, Mattia Binotto will also assume the responsibilities of Team Principal. Jonathan Wheatley is leaving the Audi Revolut F1 Team with immediate effect for personal reasons.

Press kits

• Audi at Auto China 2026
  At the Auto China motor show in Beijing, Audi is presenting a broad model portfolio consistently aligned with the needs of the Chinese market. Center stage is the premiere of the fully electric AUDI E7X, the second production model developed specifically for China by the AUDI brand. In addition, the four rings are strengthening their local presence with the locally produced Audi A6L and Audi A6L e-tron, both equipped with an extensive range of market-specific technologies.
  Company

  04/24/2026