Audi Sport GmbH
(formerly quattro GmbH)

Audi Sport GmbH
Audi Sport GmbH – formerly quattro GmbH – shapes the sporty, exclusive image of the brand with the four rings. Only the sportiest models bearing the four rings are permitted to use the abbreviations R and RS. In addition to the dynamic models, the company handles customizations through the Audi exclusive program, the Audi collection, and Audi Sport Performance Projects (including customer service for customer racing). Audi Sport GmbH is headed by Rolf Michl, and Audi will enter Formula 1 for the first time in 2026. The independent Audi Formula Racing GmbH was founded as a wholly owned subsidiary of Audi Sport GmbH for this purpose. The subsidiary is responsible for developing and producing the specially designed power unit.
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Audi exclusive
Audi exclusive specializes in meeting customers' unique and individual requirements. From paintwork in any color of their choice, to luxurious interior options in high-quality leather with embroidered stitching and select woods, to limited special editions – the wide range of options leaves hardly any wish unfulfilled.