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In mid-September, the Audi R8 LMS is in top form, with victories and another championship title in several European racing series as well as in Australia. At the same time, a number of customer teams are battling for titles in the upcoming final races in TCR Europe, TCR Italy, and TCR Eastern Europe.

The future Audi F1 Team and adidas are announcing a multi-year partnership that will see the German sporting goods manufacturer become the team’s official apparel partner. The collection, which will be released before the start of the 2026 season, aims to combine stylish designs, which impress thanks to their clarity and precision, together with cutting-edge technology.

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

The Jazz at the Audi Forum concert series will return from its summer break on September 11. The swingIN Big Band, local favorites, will perform live at the Audi museum mobile at 8 p.m. Founded in 2015, the band has become a well-known name in the region. Tickets for the concert are on sale now.

The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi.

With the presentation of the concept car Audi Concept C in Milan, Audi has given a clear preview of the design of future models and opened the next chapter in the company’s realignment. The most important statements made by CEO Gernot Döllner and Chief Creative Officer Massimo Frascella during the event at a glance.

As it unveils the Audi Concept C study in Milan, Audi is offering a definitive preview of the design of future models. The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership.

Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. The subtle integration of technology and tactile controls create an intuitive and emotional experience.

Audi presents its new design philosophy – a bold step intended to reshape the way the company thinks. Massimo Frascella, Chief Creative Officer, speaks about this profound transformation, what it means for the brand and its experiences, and the introduction of a new design language.

Team Speedcar won its first drivers title in the GT4 European Series powered by Rafa Racing Club. Following two GT3 championship victories in New Zealand, this success in Europe’s most prestigious GT4 racing series is already the third title for Audi Sport customer racing this season. The Audi R8 LMS GT3 contributed further good individual results with victories in Belgium and Japan on the last weekend in August, while the Audi RS 3 LMS won an IMSA Michelin Pilot Challenge race for the first time this year.