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Updates for five Audi model series: more emotion, comfort, and features in store
Audi models based on the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) will receive a comprehensive hardware and software update at the start of the new model year. New features will be added to the A5, A6, Q5, A6 e-tron, and Q6 e-tron series.
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Success against microplastics: URBANFILTER doubles the amount of solids and plastic particles collected in real-world operations
After 127 days of test operations on Frederiksberg Allé in Copenhagen, the results for URBANFILTER are very positive. A customized version of the filter specifically adapted to Danish dimensions was installed in a street drain on a busy road with an average of 7,700 vehicles per day. Compared to drains without URBANFILTER modules, the filter collected more than twice as many solids and microplastics.
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Audi brings Disney+ into the vehicle and enters “the Grid” in the movie “TRON: Ares”
Audi and Disney have joined forces to create entertainment experiences both in the car and in the cinema. Audi customers can now experience Disney+ programming directly in the vehicle through onboard streaming technology. Additionally, two Audi models play a role in Disney’s new movie “TRON: Ares,” now playing only in cinemas. From the big screen to in-car displays, the collaboration underscores the commitment of Audi to blending cutting-edge technology and emotional, immersive global experiences to create unforgettable journeys.
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Auto Guangzhou 2025: Audi continues to push ahead with its largest product initiative in China
Audi is consistently continuing its largest product initiative in China to date, demonstrating the brand’s latest progress through its two-brand and two-partner strategy, and reaffirming a long-term commitment to its most important global market. The carmaker has already launched five new market-specific models from local production in the second half of 2025 alone. The company is relying on a differentiated product portfolio of attractive electric cars and highly efficient combustion-engine vehicles. At the auto show in Guangzhou in southern China, Audi and its two partners, FAW and SAIC, are showcasing numerous models that are specifically designed to meet the needs of Chinese customers. With the concept vehicle AUDI E SUV concept, a progressive large SUV, the China-exclusive sister brand AUDI is giving a preview of its second production model shortly after its successful debut.
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“For Audi, entering Formula 1 is part of something bigger”
Audi has unveiled its new Formula 1 design. The brand will enter the pinnacle of motorsport in 2026. Here are the key statements from Audi CEO Gernot Döllner, Head of Audi F1 Project Mattia Binotto, Team Principal Jonathan Wheatley, and Audi Chief Creative Officer Massimo Frascella.
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Warning: scam in the used-car trade
Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.
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Audi unveils design for Formula 1
115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond.
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Team Spirit campaign: Audi donates to regional youth sports
Audi is once again demonstrating social responsibility with its “Team Spirit” campaign and is donating more than 70,000 euros to roughly 50 sports clubs in the region. This year, the initiative, which was launched in 2018, is supporting projects that teach children and young people social skills.
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Melbourne Performance Centre wins all GT3 titles in Australia with Audi
In a dramatic sixth round of the GT World Challenge Australia powered by AWS, the Melbourne Performance Centre team turned the tide with the Audi R8 LMS, transforming a 30-point deficit into a four-point lead. In the end, all five titles in the racing series went to customers of Troy Russell and Lee Burley’s long-standing Audi team. Further successes in China rounded off a strong weekend for Audi Sport customer racing.
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Jazz at the Audi Forum: Django Reinhardt Night in November
The Audi World of Experience will welcome four top musicians to the Audi Forum Ingolstadt on November 13 at 8 p.m., with the Joscho Stephan Trio and violinist Costel Nițescu bringing modern Sinti swing to the stage for Django Reinhardt Night. For this special evening, the musicians will unite as “four of a kind” and give a contemporary twist to the legendary sound of jazz icons Django Reinhardt and Stéphane Grappelli. Tickets for the concert are on sale now.