MediaInfos

The Audi Group is entering into a strategic partnership with UST, a global transformation company specializing in AI-powered technology, design, and engineering. UST, headquartered in Aliso Viejo, California (USA), has signed an agreement to acquire a majority stake in Italdesign. Italdesign’s current parent company Lamborghini is part of the Audi Group and will retain a significant stake. As a result, Audi will remain a strategic partner of Italdesign in the long term, as well as an important client of the company.

From the coronavirus pandemic to the war in Ukraine and Audi’s ongoing transformation, Dirk Arnold has guided Audi Communications through challenging times. He will retire at the end of the year. On January 1, 2026, Carolin Strunz will take on the position of Vice President Global Communications and Corporate Affairs, reporting directly to Audi CEO Gernot Döllner.

The unveiling of the AUDI E SUV concept car at Auto Guangzhou 2025 is now followed by a first look at the exterior design of the production model: the AUDI E7X is a progressive, fully electric premium SUV and the second production model from the China-exclusive sister brand AUDI. Tailored to the needs of Chinese customers, it combines Audi's technological expertise with the innovations of its partner SAIC in China's digital ecosystem. The AUDI E7X will debut at the Auto China 2026 motor show, set to take place in Beijing from April 24 to May 3, 2026.

The future Audi F1 Team and Paulaner Brewery have announced a long-term partnership, naming the Munich-based brewery an official supplier of the team. The agreement marks the start of a new chapter for Paulaner on the global motorsport stage.

With the publication “Anniversary Dates 2026,” Audi Tradition highlights key events and anniversaries in the history of the Four Rings and its heritage brands. The booklet is available in both German and English and can be downloaded now from the Audi MediaCenter.

Audi will celebrate a very special anniversary in 2026: 50 years of the five-cylinder engine. The brand with the four rings first introduced this engine in 1976 in the second-generation Audi 100. This was followed by upgrades and new developments with turbocharging, exhaust gas purification, and four-valve technology, rally engines, and five-cylinder diesel engines. Currently, the 2.5 TFSI in the Audi RS 3 continues the great tradition of five-cylinder engines

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

The future Audi F1 Team and Perk have signed a multi-year partnership, leveraging Perk’s AI-powered platform to support their workplace environment.

The future Audi F1 Team has announced that Visit Qatar will become a principal partner upon the team’s entry into the FIA Formula 1 World Championship in 2026. The collaboration is built around a shared ambition: bringing Qatar to the world and the heart of the global F1 community.

Audi is expanding its engine lineup for the Audi Q5 (combined fuel consumption in l/100 km: 6.8–5.8 (34.6–40.6 US mpg); combined CO₂ emissions in g/km: 177–153 (284.9–246.2 g/mi); CO₂ class: G–E) and Audi A6 (combined fuel consumption in l/100 km: 6.1–5.3 (38.6–44.4 US mpg); combined CO₂ emissions in g/km: 165–140 (265.5–225.3 g/mi); CO₂ class: F–E) with a three-liter V6 diesel engine delivering 220 kW (299 PS) and 580 Nm of torque. For the first time, the MHEV plus technology, which delivers up to 18 kW (24 PS) of additional power, is being used in combination with an electrically powered compressor. The engine therefore sets new standards compared to its predecessors. The interaction of three electrified components ensures immense driving fun and highly efficient performance. The V6 TDI quattro can now be ordered for both models.