MediaInfos

Progressive and emotional design language with clean lines and surfaces: automotive design by Audi has always been guided by a clear aesthetic vision – so much so that design has become a core element of Audi’s identity. But what later appears effortless and cohesive doesn’t simply flow from the designer’s pen. Instead, it is the result of a complex creative process. Over the decades, Audi Design has created a multitude of iconic production vehicles and – with apparent ease – developed numerous concepts and studies that have achieved legendary status among brand enthusiasts. The Audi museum mobile’s new special exhibition, “Design Legends,” showcases a selection of spectacular concept vehicles and design studies from the past five decades. Visitors can explore the exhibition from March 28 to July 12. All the exhibits are also integrated into the Audi Tradition app, offering additional content and insights.

The new Audi RS 5 is powered by a modular high-performance plug-in hybrid system. A brand-new rear transaxle with electromechanical torque vectoring gives it superb driving dynamics. We call it quattro with Dynamic Torque Control. This world-first technology is an invisible maestro conducting the transverse torque distribution, shifting torque between the wheels in milliseconds for agile and controlled driving right up to the limit. Brake, turn in, back on the gas just after the apex of the curve: electromechanical torque vectoring in the new Audi RS 5 is at its best during sporty driving. It takes just 15 milliseconds – around a tenth of the blink of an eye – for the brand-new system to react precisely to any driving situation.

Change of management at Audi FAW NEV Company Ltd.: Jörg Menges will take over as CEO of Audi FAW NEV Company Ltd. effective April 1, 2026. Helmut Stettner, the current CEO, has successfully completed his tenure and will return to Ingolstadt.

Yvonne Bettkober took over the “Transformation, Consulting, and Organization” department at a pivotal moment, when it was necessary to realign the company’s structure, reduce costs, increase productivity and innovation, and ultimately boost Audi’s competitiveness. Following these key strategic milestones, she is now stepping down from her role at Audi and the Volkswagen Group with immediate effect.

Audi has made an adjustment to the management structure of its Formula 1 project. In addition to his existing duties as Head of Audi F1 Project, Mattia Binotto will also assume the responsibilities of Team Principal. Jonathan Wheatley is leaving the Audi Revolut F1 Team with immediate effect for personal reasons.

Italian chic made in Ingolstadt: the Audi 100 Coupé S, which went into production in the fall of 1970, is the star of the latest book from Edition Audi Tradition. In the comprehensive history – titled ”Audi 100 Coupé S” – author Dirk-Michael Conradt tells the story of this elegant automobile, revealing countless fascinating facts and exploring how the sports coupé helped shape the image of the brand with the four rings.

Following the recent announcement of a new delivery record of 10,747 cars, Automobili Lamborghini closed 2025 with the highest revenue in its history, exceeding the €3 billion threshold for the second consecutive year and reaching €3.20 billion, up 3.3% compared with the previous year. In a year characterised by a complex and constantly evolving macroeconomic environment, the company demonstrated solidity and resilience, posting operating income of €768 million and profitability of 24%, slightly down on the previous year.

Bentley Motors today reports a seventh consecutive year of profitability, demonstrating resilient underlying performance amid a challenging global market environment, while continuing to self-fund significant capital investment at its historic Pyms Lane site in preparation for electrification.

At AUDI AG's Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger presented the company's results for the 2025 fiscal year. In addition to an overview of the current corporate strategy, they shared updates on the ongoing model initiative. Here are the key takeaways.

Audi will unveil the new A2 e-tron in fall 2026, complementing its portfolio with an all-electric entry-level model family in the compact class. The A2 e-tron, manufactured in Ingolstadt, will further rejuvenate Audi’s model range and open up access to premium electric mobility. A preview of the vehicle’s silhouette can already be seen in the first design sketch.