After “Windschnittig” comes “Form vollendet”: A new special exhibition at the Audi museum mobile
Aerodynamics in automotive manufacturing from 1945 to the present day: from concept cars and record-breaking models to race cars and the Cd world champion, the Audi 100 Almost 30 exhibits feature in a special exhibition from July 25, 2024, to March 2, 2025
Audi wrote engineering history in 1982 with the Audi 100. With its drag coefficient of 0.30, the third-generation Audi 100 was the world’s most aerodynamically efficient production saloon at the time, making it an essential part of the new special exhibition "Form vollendet". The new special exhibition will be at the Audi museum mobile in Ingolstadt until March 2, 2025, where Audi Tradition will present aerodynamic concepts from 1945 to the present day.
The aerodynamics research that flourished before the Second World War and which was the subject of Audi Tradition’s “Windschnittig” exhibition (German for “streamlined”) that ran until the end of June received little attention after 1945. Europe’s automotive industry was busy getting back on its feet. During this period, pre-war developments were still in use and improved upon. It wasn’t until the rising cost of fuel during the 1973 oil crisis prompted a shift in thinking that automotive engineers began focusing on reducing fuel consumption. One of the dials used to achieve this was aerodynamic drag. In 1982, Audi made a splash with the Audi 100; its drag coefficient of 0.30 set a world record for production sedans, a value that would become the benchmark for years to come. The new Audi Tradition special exhibition “Form vollendet” (German for “form perfected”) showcases the Cd world champion Audi 100 alongside other models such as the NSU Ro 80, the Porsche 356, the Lamborghini Countach, and the Ducati Paso 950.
History of the location
1873 Christian Schmidt and Heinrich Stoll establish a workshop for the production of knitting machines in Riedlingen on the Danube. 1880 The company relocates to Neckarsulm 1886 Bicycle production begins 1900 Motorcycle production begins 1906 Production of automobiles begins (“Original Neckarsulmer Motorwagen”) 1928 Automobile production ends and the factory in Heilbronn is sold 1933 Ferdinand Porsche commissioned to build the NSU/Porsche Type 32, the VW Beetle’s predecessor 1945 Part of the plant is destroyed in World War II; production gradually resumes beginning in mid-1945 1955 NSU Werke AG is the world’s largest motorcycle plant 1958 Automobile production resumes with the NSU Prinz I to III 1964 Production of the NSU/Wankel Spider, the world’s first production car with a rotary piston engine, begins 1967 Series production of the NSU Ro 80 begins; due to its futuristic design and rotary piston engine, it is voted “1968 Car of the Year” 1969 Merger with Auto Union GmbH Ingolstadt to become Audi NSU Auto Union AG; the majority shareholder is Volkswagen AG 1974/75 The site is threatened with closure during the oil crisis.
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100 years Audi
Audi Tradition - Anniversary Dates 2024
Anniversary Dates 2024 Audi Tradition Audi Tradition 2 Anniversary Dates 2024 Contents Anniversaries in Our Corporate History March 1999 25 Years Audi S3 ....................................................5 October 1994 30 Years Audi A4 ...................................................6 June 1994 30 Years Audi A6 ....................................................7 March 1994 30 Years Audi A8. ...................................................8 1994 30 Years Since Market Launch of Avant RS2 .............9 Autumn 1989 35 Years Audi duo ................................................10 Autumn 1989 35 Years of Audi Turbo-Diesel With Direct Fuel Injection (TDI) .....................................11 April 1984 40 Years Audi Sport quattro ..................................12 October 1974 50 Years Audi 50 ..................................................13 September 1969 55 Years Audi 100 Coupé S ....................................14 March 1969 55 Years Audi NSU Auto Union AG .........................15 March 1969 55 Years NSU K 70 ................................................16 December 1964 60 Years Since Takeover of Auto Union GmbH by Volkswagenwerk AG .........................................18 March 1964 60 Years DKW F 102 ............................................19 January 1964 60 Years DKW F 12 Roadster ................................20 Audi Tradition 3 Anniversary Dates 2024 August 1959 65 Years Since Start of Production of DKW Junior ...21 August 1959 65 Years Since Commissioning of New Factory .......23 September 1949 75 Years Since Founding of Auto Union GmbH, Ingolstadt ...........................................................24 September 1949 75 Years DKW Schnelllaster and RT 125 W .............25 1899 125 Years Since August Horch Founded His First Company ................................................27 Audi Tradition 4 Anniversary Dates 2024 Contents Motorsport June 1999 25 Years Le Mans ..................................................28
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In 2019, Audi Sport GmbH (formerly known as quattro GmbH) launched its largest RS model offensive within a year and thus offers the largest product portfolio of all time.
A timeless design icon: The Audi TT turns 25
Inspired by Bauhaus: Coupé study from 1995 began series production in 1998 178,765 first-generation Audi TT Coupés had rolled off the production line by 2006 Audi designer Torsten Wenzel introduced the study to series production: “The Audi TT is a driving sculpture”
Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.
In the mid-1990s, the Audi A8 luxury model elevated the Audi brand to a higher position and gradually led to the renaming of the model series: The Audi 80 became the Audi A4, and the Audi 100 was dubbed the Audi A6. Introduced in 1994, the Audi A4 was the first model to embody Audi’s new design language. Next was the Audi A3 premium compact car, launched in 1996, and the second generation of the Audi A6, introduced in 1997. In the course of emotionalizing the brand through a fresh, progressive design, American designer Freeman Thomas, under the then Head of Design Peter Schreyer, created a puristic sports car in the Audi TT Coupé. Audi presented the study to an enthusiastic trade show audience at the IAA in Frankfurt in September 1995. The model name “TT” is reminiscent of the legendary Tourist Trophy on the Isle of Man, one of the oldest motorsports events in the world and one where NSU and DKW celebrated great successes with their motorcycles. The name “TT” also recalls the sporty NSU TT of the 1960s. The Audi TT Coupé’s deliberate departure from the usual Audi nomenclature underscored the complete novelty of the model. Designer Wenzel: “In the Audi TT, every shape has a clear function” In December 1995, the decision was made to mass-produce the Audi TT Coupé.
The traditional NSU brand and the Audi Neckarsulm site: 150 years of innovation and transformation
In the anniversary year of 2023, Audi Tradition will bring out a number of NSU highlights from AUDI AG’s historical vehicle collection for events. Ten-part series with classic and exotic cars from NSU’s product history
The traditional NSU brand is celebrating its birthday. In 1873, Christian Schmidt and Heinrich Stoll founded “Mechanische Werkstätte Schmidt & Stoll” in Riedlingen for the production of knitting machines, which later evolved into NSU Motorenwerke AG and ultimately into today’s Audi site in Neckarsulm. Even NSU’s name is closely associated with Neckarsulm, as the company name is derived from the city on the Neckar and Sulm rivers. NSU impressively demonstrates the development of mobility – from bicycles and motorcycles to automobiles. For its 150th anniversary, Audi Tradition is bringing out a number of NSU highlights from its historical vehicle collection. The special exhibition “Innovation, audacity and transformation”, a cooperation project between Audi Tradition and the German Bicycle and NSU Museum (Deutsches Zweirad- und NSU-Museum), is also under construction. The exhibition will be on display at the Audi Forum in Neckarsulm and at the German Bicycle and NSU Museum in Neckarsulm starting on June 14.
“There are so many stories to tell from the long history of NSU,” said Tobias Fräbel, an employee at Audi Tradition responsible for the corporate archives of the Neckarsulm site and the NSU brand. “Since we can’t tell all the stories in just one text, Audi Tradition will offer stories and background information about the company, its products, its involvement in racing and much more throughout the year.” These posts can be found on Audi Tradition’s Instagram channel and in the Audi MediaCenter. There, Audi Tradition will launch a ten-part series. From March to December, one NSU model will be introduced every month – from the brand’s classics, whether they have two or four wheels, to prototypes and exotic models.
Audi Tradition shows legendary cars in Berlin
Volkswagen Group Forum” with exclusive selection of automotive game changers from the Group’s brands until end of 2022 Audi Tradition also present on Kurfürstendamm in Audi City in Berlin on June 18 and 19 – motto at Classic Days Berlin: “The Golden Twenties”
“AHEAD – Stories of Transformation” – this is the name of the current exhibition at Volkswagen Group’s representative office in Berlin. In it, the Group stages its transformation as a journey through the model history of its brands, spinning out the story to today, with the automotive industry undergoing its greatest transformation to date. Audi Tradition is chipping in three legendary cars, a cutaway model, and a wealth of information to the show, thus putting “Vorsprung durch Technik” on display in Germany’s capital – for example, the lightweight design of the Audi A2 or the engineering expertise that inspired the legendary Audi quattro; the rally version of the latter is also on display in Berlin. 120,000 visitors have already seen the exhibition at the Group’s representative office at Friedrichstrasse 84, Berlin. It is still open daily from 10 AM to 7 PM until the end of 2022; admission is free.
The current exhibition shows that the will to change and the courage to renew have always been central components of the DNA of the Volkswagen Group and its brands. Before their visit, interested exhibition-goers can get inspired and get a first impression online at https://drive-volkswagen-group.com/en/exhibition/. A virtual tour is also available online at https://drive-volkswagen-group.com/ausstellung/#virtualtour. “The Golden Twenties”: A hundred years of Vorsprung at Classic Days Berlin Classic Days Berlin brings car history to life: On the weekend of June 18 and 19, Audi Tradition will present gems from AUDI AG’s historic vehicle collection in and in front of Audi City in Berlin on Kurfürstendamm.
Anniversary Dates 2022
Anniversary Dates 2022 Audi Tradition Audi Tradition 2 Anniversary Dates 2022 Contents Anniversaries in Our Corporate History Autumn 1997 25 years of Audi AI 2 and A2 prototypes ....................4 September 1997 25 years since market launch of Audi S4 (B5) ...........5 1997 25 years since market launch of Audi A6 (C5) ...........6 September 1997 25th anniversary of death of Ludwig Kraus ..............7 September 1992 30 years since first Audi Avant in the B-series ...........8 Autumn 1982 40 years of third-generation Audi 100 .....................9 April 1977 45 years of five-cylinder engines at Audi ................10 August 1977 45 years since first Audi 100 Avant (C2) .................11 1972 50 years since first Audi 80 (B1) ............................12 August 1972 50 years since Dr. Piëch joined Audi .......................13 September 1967 55 years since unveiling of NSU Ro 80 ...................14 September 1957 65 years since NSU resumed car manufacturing .....15 February 1957 65 years since first NSU rotary piston engine .........16 June 1932 90 years since founding of Auto Union AG ..............17 June 1922 100 years of DKW motorcycle manufacturing ........18 June 1922 100 years since Dr.