On October 10, 1983, Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness.
Audi Sport GmbH: 40th anniversary insights
October 10, 2023, marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility.
40 facts about 40 years of Audi Sport GmbH
To mark the 40th birthday of Audi Sport GmbH, which evolved from quattro GmbH founded in 1983, the company presents 40 exciting facts.
Interview with Marc Lichte: “Sporty cars are adrenaline that has assumed a shape”
AudiRS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration.
Red rhombus meets “Green Hell”: 40 years of Audi Sport GmbH with a special kick-off at the Nürburgring
Almost 40 years ago – on October 10, 1983 – Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness. The birthday celebrations began at the 2023 Nürburgring 24 Hours.
Audi Sport GmbH is currently involved in four business areas:
In addition to the development and production of high-performance models, it is responsible for both factory and customer motorsport for the brand with the four rings. In addition, vehicle customization via the Audi exclusive program and the sale of high-quality lifestyle collections from the Audi collection are among its core areas.
The Audi TechDay Charging Experience will show how we give our customers an integrated experience through technical expertise, a sophisticated battery concept, and a reliable remaining range display. It begins in our battery testing center in Gaimersheim and our know-how in the design, development, and control of battery cells. To give customers a taste of premium charging, the Audi charging hub in Nuremberg will demonstrate that the future belongs to reservable high-power charging in urban spaces. For that reason, we are planning additional sites. Finally, customers will experience first-hand through the remaining range display in our e-tron models that reliability is our top priority and an intelligent algorithm makes all the difference.
You can find all information and press materials here.
An ideal basis for planning: Range display in Audi electric cars gives a reliable picture Whether you’re driving around the corner, commuting to work, or going on vacation: When you’re on the road in an electric car, reliable range indications form the basis for planning all your mobility needs. Statutory test cycles as the basis for range indication can only serve as a general guide for planning since, in practice, range is impacted by numerous parameters. In addition to external factors such as congestion, route topography, or outside temperatures, driver-specific influences including individual driving style or the use of comfort features also play an important role. The remaining range display in the all-electric e-tron models from Audi passes this test in flying colors by factoring in all relevant parameters and providing a realistic picture. On top of that, the route planner ensures that any necessary charging stops on the trip are ideally planned into the route. Route planning can either be set up from inside the car or prior to departure using the convenient myAudi app.
“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic AudiRSe-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.
Audi at the IAA Mobility 2021 in Munich
“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic AudiRSe-tron GT and the new Audi Q4 e-tron.
Audi is changing. Constantly. On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus will describe how the strategy „Vorsprung 2030“ and its implementation in the future look like, what processes are behind them, and how additional innovations are ensuring „Vorsprung durch Technik“.
“Vorsprung 2030“: Audi accelerating transformation
Audi strategy focuses on profitable growth and differentiation: Audi wants to be a sustainable, social, and technological leader by 2030. The premium brand wants to offer electric vehicle customers an unparalleled onboard system with its own ecosystem.
Silja Pieh – architect of a new Audi strategy
The automotive industry is going through a massive transformation – and Audi is right in the middle of it. In the premium automaker’s own transformation, Silja Pieh plays an important role. She leads Audi’s Corporate Strategy Department.
Electrifying test drives – putting preconceived notions to the test
Many people view switching from a vehicle with an internal combustion engine to an electric car as a monumental step. In reality, however, it is significantly less eventful – as four Audi employees recently discovered during test drives in the all-electric Audi Q4 e-tron.
Further Information
Formula E has already held races in 17 different countries and a new one will be added this weekend: Spain. On the circuit in Valencia, Lucas di Grassi and René Rast, together with the Audi Sport ABT Schaeffler team, will be fighting for the first podium finish of the still young world championship season on Saturday and Sunday.
Even in 2020, a challenging business year, Audi vigorously drove ahead its transformation into a provider of sustainable and networked premium mobility: On the occasion of its Digital Annual Press Conference on March 18, 2021, AUDI AG will presented the key figures for the year 2020 and provided an outlook for the year 2021.
Electric mobility is becoming dynamic and fascinating, as proven by the Audi e-tron GT. The four-door coupé, which will be introduced on the market as an RS model2 at the same time, reinterprets the classic idea of the gran turismo: Its design is highly emotive, its technology is revolutionary. Two powerful electric motors provide confident electric all-wheel drive and stunning road performance. The high-voltage battery with a net energy capacity of 84 kWh enables ranges of up to 501 kilometers (311.3 mi) (for the Audi e-tron GTquattro ) to be achieved and can be recharged extremely quickly thanks to its 800-volt technology. Suspension, lights, controls, connection, or e-tron sport sound: The Audi e-tron GTquattro and the RSe-tron GT demonstrate accumulated technical expertise and the Audi brand’s passion for details.
Audi e-tron GT experience
On-location photos Audi e-tron GTquattro and AudiRSe-tron GT
Audi presents the production-based RSe-tron GT as the sporty and technological spearhead of its electric offensive and the first all-electric RS model launched by Audi Sport GmbH. Formula E Champion and Audi driver Lucas di Grassi extensively tested the Gran Turismo sports car and engaged in an exchange with its developers. Along with other texts, numerous photographs, videos and animations we have compiled this conversation in a press kit for you.
Click here to learn more about the RSe-tron GT prototype and find material for your coverage.