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Audi Middle East presented the new Audi R8* and the Audi Sport brand to the media in the region for the first time. Edoardo Mortara was a current motorsport representative at the event, he has been competing for Audi in the DTM since 2011. Five-time Le Mans winner Emanuele Pirro also shared insight from his career with Audi. In addition to the high-performance R8 model, the journalists also learned about the RS 6 Avant*, RS 6 Avant performance*, RS 7 Sportback* and RS 7 Sportback performance*. The 48 media guests experienced the models at the limit on the race track of Yas Marina in Abu Dhabi. At the same time, Audi Middle East also presented seven new Audi Sport dealerships. Romolo Liebchen, who was part of the development of Audi Sport customer racing, was also at the event.

Two successful stars in German sport followed the home round of Audi at the Nürburgring. The former ski star Maria Höfl-Riesch and the erstwhile swimmer Michael Groß both attended the FIA WEC event as guests of Audi. During the VIP hot laps, the three-time Olympic gold medalist Höfl-Riesch experienced corner speeds at the limit in an Audi RS 7 of which she was behind the wheel. She also had a look behind the scenes of the Audi WEC team with Allan McNish. The winner of 21 titles, Michael Groß, also supported Audi and visited the team in the pit garage at the Nürburgring.