Audi publishes user typology and emotional landscape of autonomous driving

The “status-oriented trendsetter”: In the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. “Status-oriented trendsetters” are enthusiastic about self-driving cars because they can demonstrate their progressive lifestyle in this way.