Music

Audi and the Salzburg Festival 20 years of strong partnership

Audi and classical music – a long-standing and fruitful combination. Whether in Salzburg or Schleswig-Holstein, world-famous festivals are built upon a strong partnership with Audi. Audi also possesses extensive festival know-how as as an event organizer, as has been demonstrated since 1990 with the Audi Summer Concerts. But music is not limited to just large festival stages – it is also supported among employees. The employee orchestra known as the Audi Philharmonic Wind Orchestra has existed since 1962. And the Audi Youth Choir Academy was founded in 2007 to enable today’s young talent to develop into the stars of tomorrow.

MediaInfos

Audi Summer Concerts 2024
Company
03/15/2024

Audi Summer Concerts 2024: up-and-coming musicians and international stars

With their top-quality performances of classical music and experimental formats, the Audi Summer Concerts have long been well-known and loved in the Ingolstadt region and beyond. In 2024, the major music festival will take place from June 22 to July 21, with a program that will again feature symphony concerts, chamber music, and excursions into jazz, as well as musical experiences for young people and children. The spectrum ranges from an in-house production of the opera “The Fairy Queen” with a touch of breakdancing and the children’s concert classic “Hansel and Gretel” to a public workshop for Ingolstadt schoolchildren. Opening night will feature the Audi Young Persons’ Choral Academy performing Beethoven’s “Missa solemnis”.
Audi is making the history of the Salzburg Festival “experienceable”
Company
07/07/2021

Audi is making the history of the Salzburg Festival “experienceable”

Virtual time travel in an Audi e-tron: At the Salzburg Festival 2021, Audi is linking tradition with innovation and inviting all festival visitors and interested parties on an eventful drive through this history of the festival. In the back of an Audi e-tron, guests approach several locations that played a particular role in the festival’s development. That journey utilizes technology that was originally advanced by Audi and the company holoride and that carries passengers off to three-dimensional worlds via virtual reality glasses* while integrating vehicle movements into the experience in real time. About 1,000 experience drives are planned during the course of the festival. In the process, Audi is retrospectively celebrating its 25th anniversary as a leading sponsor and the 100th anniversary of the Salzburg Festival after these rides were canceled last year.

Press Folders

  • Audi Summer Concerts 2024 Audi Summer Concerts 2024
    From June 22 to July 21, 2024, Ingolstadt will once again be all about music. For four weeks, guests of the Audi Summer Concerts 2024 will experience a program that demonstrates diversity, innovative spirit and proximity to the audience. International stars of the classical music scene will be represented as well as up-and-coming young artists. But children and young people will also be inspired with their own events. Genre boundaries are crossed with exciting excursions into jazz and the program also includes a musical in-house production.
    Audi MediaCenter
    07/22/2024

More Content