Portrait of Audi Sport GmbH

Founded over 40 years ago with a handful of employees, today Audi Sport GmbH – formerly quattro GmbH – shapes the sporty, exclusive image of the brand with the four rings. Only the sportiest models bearing the four rings are permitted to use the abbreviations R and RS. In addition to dynamic models for its general customer base, the company handles customizations through the Audi exclusive program, the Audi collection, and Audi Sport racing. Audi Sport GmbH is headed by Rolf Michl, and Audi will enter Formula 1 for the first time in 2026. The independent Audi Formula Racing GmbH was founded as a wholly-owned subsidiary of Audi Sport GmbH for this purpose. Headed by CEO Adam Baker, the subsidiary is responsible for developing and producing the specially designed power unit.

The model portfolio – Exceptional performance on four wheels

Boasting 12 models, the Audi Sport GmbH portfolio is more extensive than ever – the number of models has doubled since 2012. Customers interested in buying a car from the sporty Audi subsidiary can also have Audi exclusive customize their purchase. The current model family ranges from the compact Audi RS 3 with its legendary five-cylinder turbo engine to the 450-PS RS 4 Avant with a Biturbo V6 and the RS 6 Avant and RS Q8, each with a twin-turbocharged eight-cylinder engine, or the fully electric sporty flagship of the brand with the four rings: the RS e-tron GT.

Audi Sport GmbH once again closed the year with impressive figures: In 2023, 47,768 cars were delivered. That is an increase of 4.95 percent on the previous record year of 2022 when around 45,000 Audi Sport cars were delivered to customers.

Audi Sport GmbH’s results also reflect the demand for electric models: Among the vehicles delivered in 2023 were 11,244 Audi e-tron GT quattro and RS e-tron GT models.

With the RS e-tron GT, Audi Sport GmbH has offered compelling proof that electrification and performance go hand in hand. However, this marks only the beginning of a systematic electrification strategy. The next fully electric RS models will follow based on the PPE platform. Audi Sport GmbH plans to introduce around ten fully and partially electric Audi Sport models, some completely new, by 2026. By the decade’s end, the Audi Sport GmbH portfolio will consist entirely of battery-electric (BEV) and partially electric (PHEV) models.

Production – Craftsmanship meets smart factory

Around 1,500 employees are part of the Audi Sport GmbH family, which has been registered as a high-performance vehicle manufacturer since 1996. Audi Sport GmbH’s headquarters are in Neckarsulm. The motorsports division, including the independent Audi Formula Racing GmbH, is based in Neuburg an der Donau.

At Audi Böllinger Höfe, the flagship of series production near Neckarsulm, employees of Audi Sport GmbH manufacture the two most powerful, sportiest, and most sustainable cars that the brand with the four rings has to offer: The first fully electric RS model in the company’s history, the RS e-tron GT. On some 40,000 square meters (47,800 sq yd), precise manufacturing and the smart production of the future come together.

In addition, production at Audi Böllinger Höfe is net carbon neutral. To achieve this, Audi uses green electricity and heat from renewable sources. Carbon emissions that Audi cannot yet avoid by way of renewable energy sources are offset using so-called carbon credits from certified environmental projects. Audi Sport Production is thus making a significant contribution to Audi’s Mission:Zero environmental program for systematically sustainable production. One key objective of the program is to achieve carbon-neutral production locations by 2025.