Profile of location

Various Audi models have been built at the SEAT S.A. site in Martorell near Barcelona since 2011. The Audi Q3 was produced here until summer 2018. Production of the Audi A1 Sportback in Martorell began in October 2018. A1 production totaled 68,000 units in 2024.

The new generation of the sporty compact model A1 Sportback is being made exclusively at the SEAT S.A. plant and distributed to all the markets where it is sold. The A1 is making a positive contribution to the factory’s export volume, which is above 80 per cent.

The Audi A1, the second premium model made in Spain following the production success of the Audi Q3, is being made using the MQB A0 platform. The Audi A1 allows to enhance synergies and efficiencies with the models that share its platform in Martorell, the SEAT Ibiza and Arona.

Sustainability

In 2024, SEAT S.A. announced its best sustainability results to date, marking a significant milestone in its environmental efforts. Since 2010, the company has reduced the environmental impact of its facilities by 53%, with improvements in its production processes leading to a 69% decrease in carbon emissions, a 33% reduction in energy consumption, and a 45% drop in water use.

As part of its ongoing commitment to renewable energy, SEAT S.A. began installing 39,000 new solar panels, tripling its capacity to generate its own renewable energy. This expansion will add 21 MW of power and produce 29 million kilowatt-hours (kWh) annually. The company also introduced a cutting-edge KTL oven at its Martorell plant – Volkswagen Group’s first all-electric transversal paint-drying oven.

This advanced system is 42% more compact than conventional ovens, reducing heat loss and saving 2,500 tons of CO₂ emissions per year. Moreoever, 2024 also saw SEAT S.A. complete the connection of its Martorell plant to the Mediterranean Corridor, further enhancing its operational efficiency.