Tradition Events
Year after year, Audi Tradition presents a wide range of classic cars from its historic collection at many national and international historical events. This allows history to be seen, touched and heard. Spectators adore the classic cars from more than 100 years of the company’s history. A perennial hit with audiences: appearances by Audi’s iconic rally cars from the 1980s.
Recent MediaInfos
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Lecture at the Audi museum mobile: The “New Plant” – the history of the Auto Union plant in Ingolstadt
The company today known as Audi was once “Auto Union”. The plant with the four rings on Ettinger Strasse, now as big as the Principality of Monaco, was built in the late 1950s on a greenfield site on the outskirts of Ingolstadt. Audi historian Ralf Friese will recount how it all began in his lecture on Wednesday, November 15, entitled “The ‘New Plant’ – The History of the Auto Union Plant on Ettinger Strasse”. The lecture begins at 6 PM at the Audi museum mobile; registration is required. -
Le Mans trilogy with Audi Tradition
A series of victories: No brand has won at Le Mans as often as Audi in such a short period of time. The four rings were at the top of the podium a total of 13 times between 1999 and 2016. In 2023, the “24 Hours of Le Mans” will celebrate its 100th anniversary and Audi Tradition will join in the festivities: in Ingolstadt, Le Mans and Goodwood. “Audi in Le Mans” was recently launched for all motorsport fans; the latest book of the Edition Audi Tradition presents the success story of the four rings at the endurance classic on the Sarthe in great detail for the first time. -
Audi Tradition shows legendary cars in Berlin
“AHEAD – Stories of Transformation” – this is the name of the current exhibition at Volkswagen Group’s representative office in Berlin. In it, the Group stages its transformation as a journey through the model history of its brands, spinning out the story to today, with the automotive industry undergoing its greatest transformation to date. Audi Tradition is chipping in three legendary cars, a cutaway model, and a wealth of information to the show, thus putting “Vorsprung durch Technik” on display in Germany’s capital – for example, the lightweight design of the Audi A2 or the engineering expertise that inspired the legendary Audi quattro; the rally version of the latter is also on display in Berlin. 120,000 visitors have already seen the exhibition at the Group’s representative office at Friedrichstrasse 84, Berlin. It is still open daily from 10 AM to 7 PM until the end of 2022; admission is free.
