Business lounge: the interior design philosophy

The interior of the A6 Avant reflects the four characteristic features of the new Audi design philosophy. Firstly, the interior is designed to be “human centric,” meaning that it is systematically aligned with the needs of its users. The second special feature is the “digital stage,” which is laid out in front of the occupants in the form of the Audi MMI display.

With its “material-driven design,” the new Audi A6 fulfills the aspiration for a generous sense of space with a high level of comfort. The clear structure and logical operating concept ensure an overview in all situations and represent the fourth feature, “visual clarity.

The digital stage revolves around the Audi MMI panoramic display and the optional MMI passenger display. The thin free-standing Audi MMI panoramic display has a curved design and OLED technology. It consists of the Audi virtual cockpit with an 11.9-inch display diagonal and the 14.5-inch MMI touch display. Audi complements the digital stage for the front passengers with the optional 10.9-inch MMI front passenger display, which is also perfectly integrated into the dashboard design. It enables the front passenger to look up websites and stream video content and also helps when navigating or searching for the nearest gas station. Thanks to the dynamic privacy mode, distracting content such as videos cannot be viewed from the driver’s seat while driving. If the passenger display is not in use or if no passengers are detected, a digital background image is shown.

The new Audi A6 Avant can be optionally equipped with a new, configurable head-up display (HUD). A wide range of information can be displayed on the HUD, including speed, active assistance systems, navigation instructions, and media information. For the first time, drivers have the option of controlling vehicle and infotainment functions via the head-up display. Thanks to the maximized use of the installation space and the adapted display technology, the visible image area is more than 85 percent larger than before, and the display is significantly more precise.

As a contrast to the digital and technical areas, the new interior of the Audi A6 Avant features a so-called Softwrap application. It extends from door to door across the entire width of the instrument panel, making the interior appear wider. Selected cloths, faux leather, or Dinamica in the door panels and armrests create a comfortable, refined ambiance.

The colors and high-quality materials of the interior are found not only in the Softwrap but also in the seats. The seats, Softwrap, door panels, and armrests are optionally available in sustainable materials such as the fabric Kaskade and the microfiber material Dinamica, which are largely made of recycled polyester. The textile cover Kaskade is reminiscent of natural materials such as wool and is not additionally dyed. It is partially made from recycled materials such as selvedge and recycled polyester. Dinamica looks and feels like suede, but about half of it is recycled polyester. Only European wood from felled trees that no longer bear fruit is used for the natural apple brown wood decor.

The distinct interior of the A6 Avant also makes an impression in the dark. The contoured lighting along the dashboard and in the doors accentuates the width of the interior, while the indirect light below the Audi MMI panorama display and in the center console creates a visual effect of floating. The high-quality materials in the doors are also stylishly illuminated. And on vehicles with this option, the Bang & Olufsen logo is even lit up.

As part of the redesigned interior and cockpit to create the digital stage, the dynamic interaction light facilitates communication between the vehicle and its occupants. Consisting of 84 LEDs, it is located below the windshield and is illuminated in a large arc extending from the left to the right A-pillar. In addition to a welcome function, the interaction light also features a special lighting sequence that is activated when the vehicle is locked or unlocked. It also supports safety by displaying the dynamic turn signal, but this only ever serves as an additional display and does not replace the turn signal in the Audi virtual cockpit. 

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.