Positioning and strategy
Back to overviewThirty years ago, the Audi A4 revolutionized the mid-size car segment. The latest generation will now be called the Audi A5. With the expansion of its model range, AUDI AG is reordering the naming of its vehicles – the model numbers for its electric models and classic model series will differ. Audi will continue the history of the long-standing, best-selling Audi A4 series with the latest generation under the name Audi A5. This new generation of combustion models in the Audi A5 family is based on the Premium Platform Combustion (PPC).
Audi CEO Gernot Döllner on the new model family: "In addition to expanding our all-electric portfolio, we are launching a new generation of models with efficient combustion engines. The Audi A5 family, with its sporty design, completely new interior, and future-proof electronic architecture, will be the first. The further developed mild hybrid technology mHEV plus enables partially electric and thus even more efficient driving."
With the PPC, Audi can realize different vehicle types with high technical standards in various market segments. The flexibility of the PPC ensures that future Audi models can retain their independent character and play to the strengths typical of their Audi DNA even better. The new E³ electronic architecture, already familiar from the Audi Q6 e-tron, represents the next step in digitalizing the model portfolio.
The Audi models based on the PPC are characterized by high driving enjoyment, exciting individualization options for the exterior and interior, and technologically advanced powertrains. The Audi A5 is the first PPC model to be launched on the market with new and further developed engines and new MHEV plus technology in the TDI unit and S models. The PPC allows the integration of the technology required for hybridization of the drivetrain and is also designed for plug-in hybrids with a large lithium-ion battery in the future. The partially electrified MHEV plus powertrains improve responsiveness while reducing CO2 emissions and enabling partially electric driving, including maneuvering during parking.
The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.