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Powerful and partially electrified: modern combustion engines impress with strong acceleration and higher efficiency thanks to advanced mild-hybrid technology MHEV plus Pure driving enjoyment: A5 and S5 models deliver a new interpretation of the brand's signature driving characteristics Digitalization in the interior and exterior: new operating concept with MMI panoramic display and second-generation digital OLED rear lights with communication light The new Audi A5 impressed numerous media representatives and many potential customers with its qualities at its world premiere. Now it is proving its qualities in the south of France: the model variants of the Audi A5 unfold their full potential on the winding roads of the Côte d'Azur. The scenery is straight out of a James Bond movie: a narrow road winds through the French Maritime Alps between rugged, overgrown mountains. It leads through tunnels carved into the rock and features bends of all kinds, alternating between tight turns and long sweepers. The hinterland of Nice, France, offers the perfect setting to get to know the character of the new Audi A5 models. The roads of the Côte d'Azur are particularly challenging for the chassis and drivetrain of the new mid-size models based on the Premium Platform Combustion (PPC) due to their profile. Powerful and partially electrified gasoline and diesel engines with MHEV plus The new A5 model series marks the launch of the first engines with the new MHEV plus technology from Audi – a 48-volt mild-hybrid system with powertrain generator, belt starter alternator and lithium iron phosphate battery.

It is offered in four new variants: as the A5 Sedan and S5 Sedan and as the A5 Avant and S5 Avant. These versions are the first models to be launched on the Premium Platform Combustion (PPC). Audi CEO Gernot Döllner on the new model family: “In tandem with the expansion of our all-electric portfolio, we are launching a new generation of models with efficient combustion engines. The Audi A5 family with its athletic design, completely new interior and future-proof electronics architecture will be the first. The advanced MHEV plus technology enables partially electric driving and therefore even more efficient driving.” The new models are growing in length and width. Audi is also expanding their standard equipment, positioning the new Audi A5 in the upper mid-size segment. The new user experience based on the 1.2 version of the E³ electronic architecture matches this aspiration. Optional equipment is bundled in various packages. Dynamic and muscular exterior design Even at first glance, the completely redesigned A5 family has a powerful and clean design. The modified proportions with a long wheelbase, large wheels and the low, sporty body embody progressive dynamism and premium standards. In the Sedan, the sporty, compact-looking greenhouse stretches to the rear in a sweeping arc, flows seamlessly into the shallow rear window in a coupé-like manner, and ends at the visually short tailgate with a striking spoiler lip. The rear hatch, which is new in this vehicle segment, offers a convincing symbiosis of design and functionality. It opens with the rear window and its size makes access to the luggage compartment considerably easier. This results in a completely new sedan concept for Audi.

(December 5, 2013) Audi S5 wins American “Ward’s 10 Best Engines Award” The Audi S5 has won the American “Ward’s 10 Best Engines Award.” The editors of “WardsAuto” tested 44 different engines. The 3.0 TFSI V6 has now won the annual award five times in a row. (December 12, 2013) Audi R8 and Audi A6 Avant TDI biturbo win awards in Singapore Readers of the Singaporean online magazine “sgCarMart” have chosen the Audi R8 as “Supercar of the Year”. The Audi A6 Avant TDI biturbo was also honored as “Diesel of the Year”. “sgCarMart” is Singapore’s largest Internet car portal. (December 16, 2013) Array of awards for Audi in Brazil Audi has won multiple awards in Brazil for the Audi RS 6 Avant: the “Best of the Year Award” presented by the Brazilian “Auto Press” news agency in the category “Best Sports Car”; the “10 Best of 2014 Award” from “Car and Driver” magazine; and the “Car of the Year Award” from “Auto Esporte” magazine in the category “Premium Car of the Year”. “Auto Esporte” also honored Audi for the 4.0 TFSI V8 biturbo. The company claimed two “Automotive Press Awards” in the category “Best Engine” for the 1.8 TFSI and the 4.0 TFSI V8 biturbo. (December 17, 2013) Universum survey: Audi is the most attractive employer among young professionals The young professionals have spoken: Audi is Germany’s most attractive employer. The company was voted top in the survey by both engineers and business specialists. Audi also jumped up the rankings in the category “IT,” and was the only carmaker to finish in the top three. (December 3, 2013)

Whether as an A5, S5 or RS 5 – coupe, sportback or cabriolet – a total of seven models are available to choose from. The modern engine range spans from the particularly economical 2.0 TDI with 105 kW (143 HP) to the high-performance V8 with 331 kW (450 HP) used in the exceptionally sporty RS 5 coupe. The DTM stars competing for Audi in the 2012 season are A5 fans too. The two-time DTM Champion Timo Scheider was one of the first to place an order for the upgraded RS 5 – in white. The MMI navigation system is the most important accessory for the German who lives in Austria. “This makes traveling a totally relaxing experience,” he says. DTM rookie Adrien Tambay has ordered an RS 5 as well – in Daytona gray and fitted with 20-inch wheels. “My absolute dream car,” raves the Frenchman. Mattias Ekström is another driver who could very well picture the new RS 5, which he just had the chance to test, in his private garage. “But I’d definitely need an ISOFIX system for the front passenger’s seat,” says the two-time DTM Champion with a grin. “My son Mats always wants to sit in the front seat next to Daddy.” Edo Mortara already drove an RS 5 in his 2011 rookie season whereas his driver colleagues Filipe Albuquerque and Miguel Molina prefer Audi TDI Power. Molina’s current A5 is equipped with a 2.0 TDI engine and Albuquerque has just ordered a black A5 3.0 TDI with matte-gray 19-inch wheels. “That simply perfects the A5’s fantastic design,” the Portuguese enthuses about his car. For their new company cars on the race track, there are no extras though – as Audi Sport has installed them all as standard equipment. “The A5 DTM not only looks good but our guys have turned the A5 into a really good race car too,” Head of Audi Motorsport Dr. Wolfgang Ullrich is convinced. “My hopes for the A5 DTM are to have a good race car in my hands that is in contention for victory right from the first race on and that will perfectly blend with the successful and elegant A5 family.”

With instructions provided by the two DTM champions the ‘drift’ students got a first-hand impression of the superiority of the permanent quattro all-wheel drive on icy ground in an Audi S5 Sportback*. Sébastien Loeb Racing enters two Audi cars in France World Rally Champion Sébastien Loeb’s team will enter two Audi R8 LMS ultra cars again in the French GT Championship in the 2015 season. The team clinched the vice championship at its first attempt with Audi last year. This season, Lonni Martins/Christophe Hamon/Christian Bottemanne and David Hallyday/Philippe Gaillard/Mike Parisy will share the cockpits oft he two race cars. Frey/Geipel in ADAC GT Masters again with Audi The fans of the ADAC GT Masters can look forward to seeing another strong Audi driver pairing in the 2015 season. Like last year, Team YACO Racing based in Plauen in Germany’s Vogtland region has awarded the cockpit of the Audi R8 LMS ultra to the former DTM driver Rahel Frey and her team-mate Philip Geipel. “We have the opportunity to benefit from the experiences we gathered last year,” says Frey, who brings another know-how advantage to the squad, as she is familiar with the new specification tires used in the GT Masters from other series. The aim for 2015: “Consistently clinching good results,” says Geipel. The season will open at Oschersleben on April 25/26. A word from ... Romolo Liebchen The Audi R8 LMS saw its world debut at the same time as the production model in early March. This weekend it was driven in public for the first time, at the Nürburgring. Are you proud of the latest racing model of quattro GmbH? Needless to say we were particularly pleased to see a new production sports car and the corresponding race car being simultaneously unveiled at Audi, and at as important an exhibition as the Geneva Motor Show at that. There were also many inquisitive looks and keen interest when we were on track with the new R8 LMS in the VLN Test and Set-up Session on the Nürburgring.

Mattias Ekström attends world premiere of new Audi A5 Audi celebrated the world premiere of the new A5 and S5 Coupé with a spectacular 3D lightshow on Thursday evening at its Ingolstadt headquarters. Among the leading protagonists was Audi factory driver Mattias Ekström: the Swede drove an Audi RS 5 DTM onto the Piazza before the new A5 was unveiled. “It was a marvelous show and I’m proud that I was able to be a part of this world premiere,” said Ekström, who travelled directly from the presentation to the Motorsport Festival at the Lausitzring. “I’m sure that you can make a great race car from the new A5.” Audi Sport with new Twitter address Audi Sport’s official Twitter account has a new name. Current information about Audi’s motorsport commitment is now available at the easily remembered address @audisport. Audi Sport has been recording rapid growth on Twitter. At the moment, Audi Sport has more than 95,000 followers – and their number is growing every day. Audi Sport popular at Instagram Audi Sport’s official Instagram account is becoming increasingly popular. The account has now broken the 100,000 subscriber mark. From the WEC via DTM and the Audi Sport TT Cup to GT racing – Audi Sport shows the best photos from the colorful motorsport world of the four rings on www.instagram.com/audi__sport. Instagram is an element of Audi Sport’s comprehensive social media offer alongside Facebook and Twitter. A word from ... Dr. Wolfgang Ullrich The Head of Audi Motorsport after the successful race weekend in the DTM and the test day at Le Mans. The Motorsport Festival at the Lausitzring was successful. 67,500 spectators attended and your team was also very strong on track. It was a successful weekend. The one-two of Miguel Molina ahead of Jamie Green on Saturday, but also the comeback drive to second by Mattias Ekström on Sunday were first class sport. We’ve now seen six different winners in the first six races. A fantastic advert for our sport.

Audi drivers on the red carpet in Berlin Mattias Ekström and Timo Scheider as chauffeurs on ice and snow Nicolaj Møller Madsen is promoted to GT racingAudi’s WEC and DTM drivers are using the winter break for off-track activities. Ekström and Lotterer at Berlinale Two Audi drivers visited one of the world’s most famous film festivals. Mattias Ekström and André Lotterer walked across the red carpet at the 66th Berlinale on Thursday and were guests at the opening event featuring the world premiere of a film. At the Audi Berlinale Lounge, the two race drivers met with Audi’s VIP guests and concluded the day with a dinner on the opening night. DTM Champions as driving instructors on snow and ice 14 readers of “Sport Bild” magazine had an unforgettable day at the Audi driving experience in Saalbach, Austria. The winners of a contest experienced the 367-hp Audi RS 3 Sportback* on snow and ice as passengers of the two DTM Champions Mattias Ekström and Timo Scheider. Under the guidance of Chief Instructor Sepp Haider, they were subsequently allowed to take the wheel of an Audi S5* themselves. “A cool event with lots of fun for the readers, as well as for us,” the two Audi DTM stars unanimously said. Promotion for Audi youngster Nicolaj Møller Madsen Nicolaj Møller Madsen is one of the first drivers from the Audi Sport TT Cup to be promoted.

Audi Q8 concept: luxury class SUV in coupé design Audi SQ5 TFSI: top model in the Q5 line with 354 hp Audi A5/S5 Cabriolet: intense driving pleasure coming in spring 2017 Audi is kicking off the new year with three highlights: with the Audi Q8 concept car, the premium carmaker is previewing a future production model at the North American International Auto Show (NAIAS) in Detroit. At the same time, the brand with the four rings is celebrating the world premiere of the Audi SQ5 TFSI* and publicly presenting the A5/S5 Cabriolet* for the first time. A synthesis of coupé and SUV: the Audi Q8 concept Unsurpassed prestige and sportiness – that’s what the Audi Q8 concept represents. It combines the typical spaciousness of an SUV with the emotional styling of a coupé. Audi is tapping into a new segment in the full-size category with this car. At the same time the brand is offering a preview of its future direction in design styling with the concept car. Many elements are reminiscent of Audi’s original Ur-quattro from the 1980s, including the exceptionally flat and wide C pillars as well as the powerful, flared shoulders over the wheels. Despite the flat roofline, the show car offers plenty of room for four people as well as lots of luggage. Widely stretched lines lend the interior a sporty as well as elegant ambiance. The new control concept relies on large touchscreens, supplemented with an enhanced Audi virtual cockpit and a contact analogue head-up display that uses intelligent augmented reality technology to merge virtual indicators with the real world. For example, a navigation arrow will appear in the same position as an actual arrow on the street. The drive system and suspension feature high-end technologies from volume production. The powerful and highly efficient plug-in hybrid of the Audi Q8 concept provides total system output of 330 kW and 700 Nm (516.3 lb-ft) of torque. Power is delivered confidently to the road via quattro permanent all-wheel drive.