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A current example of this special individuality is the Audi of Canadian racecar driver Jacques Villeneuve, whose characteristic helmet design is reflected in his Audi RS 6 Avant. His car was given a pink body, blue brake calipers, yellow stitching, green JV logos embroidered on the seats, and red seat belts to create an unmistakable overall appearance. The new Audi e-tron GT as a platform for creative innovations With the introduction of the new S e-tron GT, RS e-tron GT, and RS e-tron GT performance, Audi exclusive is setting benchmarks for the personalization of electric vehicles. The only Audi model to be built at Böllinger Höfe, the Audi e-tron GT family represents the Neckarsulm site, while the performance variant is the sporty flagship of the Audi portfolio. Audi is using the debut of the new electric Gran Turismo to introduce innovative, customized options from Audi exclusive. Through sophisticated elegance and advanced technology, the electric Gran Turismo is the perfect symbiosis of performance and high tech. With a wide range of finishes and materials, Audi exclusive allows customers to design their e-tron GT model to be one of a kind.

The limited-edition Audi RS 6 Avant GT represents the pinnacle of its model series. With its exclusive exterior and interior details, the special edition model pays homage to the legendary Audi 90 quattro IMSA GTO racing car from 1989. The RS 6 Avant GT in Nardo Grey appears in the impressive surroundings of the United States West Coast. With typical Audi performance thanks to quattro all-wheel drive, a five-cylinder engine, and sensational appearance, the Audi 90 quattro IMSA GTO conquered the racetracks of North America at the end of the 1980s. Today, the victorious vehicle inspires the new top model of another icon from Audi’s portfolio: the Audi RS 6 Avant GT. New photos show the special model, limited to 660 cars, against the backdrop of San Francisco, Los Angeles, and the unmistakable nature of the surrounding landscape. As the second-largest car market in the world, the USA is an important growth market for Audi. The company wants to strengthen its brand in North America and sees the region as one of three pillars worldwide. Ten new market launches will follow by 2026 as part of this strategy. Now in its fourth generation, the Audi RS 6 Avant enjoys cult status in the USA.

A tribute to the RS4* Sport: Anniversary edition with exclusive design Greater power output: V6 biturbo with 346 kW (470 PS) for the Audi RS 4 Avant edition 25 years and the Audi RS 5 Sportback performance edition Limited edition: Only 250 units per model available in Europe To celebrate the 25th anniversary of the RS 4, Audi is launching a special model, the Audi RS 4 Avant edition 25 years. As the performance flagship of the A4 series, the model boasts impressive driving dynamics. With exclusive interior and exterior details and the iconic Imola Yellow color, it is reminiscent of the Audi RS4* Sport. The Audi RS 5 Sportback performance edition is also receiving a 15 kW (20 PS) power upgrade. Both models are limited to 250 units each. In the 1990s, Audi established the idea of the sporty wagon with the Audi Avant RS2 and Audi S6 plus. However, the first RS model from quattro GmbH (now Audi Sport GmbH) was the 1999 B5-generation RS4* Avant. Compared to the Audi S4, it broke onto the scene with a widened body and a 2.7-liter biturbo six-cylinder engine developed in collaboration with Cosworth, which at the time had an impressive output of 280 kW (380 PS). The sportiest version of the first RS 4‑generation hit the market in 2001 with the RS4* Sport.

Carbon hood and fenders as well as 22-inch wheels in a distinctive design ensure high recognizability Adjustable coilover suspension, high-performance tires, and optimized quattro sport differential enhance the driving dynamics Only 660 units worldwide and heritage decals based on the Audi 90 quattro IMSA GTO guarantee exclusivity The new Audi RS 6 Avant GT is the pinnacle of the model series. The special edition is packed with exclusive details for both the exterior and the interior. An impressive pass-through roof edge spoiler, redefined diffuser, and 22-inch wheels in a distinctive design underscore its top position in the model series. The interior features high-quality bucket seats, a fresh color combination, and individual numbering in the center console as exclusive accents. Lightweight adjustable coilover suspension unique to the RS 6 Avant GT and a reworked quattro sport differential on the rear axle sharpen the driving experience. The twin-turbocharged eight-cylinder engine in a V-layout has an output of 463 kW (630 PS) and delivers 850 Nm of torque from 2,300 to 4,500 rpm. Delivery of the Audi RS 6 Avant GT will begin in the second quarter 2024, the price starts at 219,585 euro.

Looking back on 40 years of Audi Sport GmbH with Audi’s head of design Performance, aesthetics and functionality to shape the RS models of the future Radically changed interiors to be featured also by upcoming high-performance cars Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration. Marc, Audi Sport GmbH has now been in existence for 40 years, thrilling fans with RS models. Which of its models particularly fascinate you? Marc Lichte: As a designer and as a performance enthusiast I’m a huge fan of our RS models. The TT RS always used to be one of my highlights because, like the production TT base model, it was the first to put the ideas of the Bauhaus art school on the road. Although “less is more” applies to its design language, it does not when it comes to the sheer emotions and joy of driving the car evokes – ensured, not least, by its five-cylinder engine with its special sound. Work on the current Audi RS 6 Avant with my team was an unforgettable experience as well. At the time, we uncompromisingly carved the quattro origins into every detail and into every line. Anytime I spot an RS6 on the road today I’m happy to see how consistently we pursued our concept back then. Something that all RS models share?

Next Saturday (October 14), an exclusive event will be hosted at Audi Forum Neckarsulm with exciting insights into the high-performance subsidiary that has been successful for 40 years. quattro GmbH has existed since 1983, and in 2016, it was renamed as Audi Sport GmbH: Today, the wholly owned subsidiary of AUDI AG is shaping the sporty and exclusive image of the premium brand with the four rings even stronger than ever. “We look back proudly on the past 40 years and want to be even stronger in the future. To this end, we will selectively expand our model portfolio and our other service offerings together with AUDI AG. The sales records of recent years clearly underline our ambitions,” says Rolf Michl, Managing Director of Audi Sport GmbH. Strengthening ties with customers and fans through direct contact On October 14, 2023, the public can enjoy an exclusive event with an informative and entertaining program in and around Audi Forum Neckarsulm. Starting at 11 a.m., Audi Sport GmbH and AUDI AG will be represented openly and personally on the factory grounds of the Neckarsulm facility. The employees of the four rings are using the highlight of this anniversary year to provide customers and fans with comprehensive information, further strengthening the bond with them through direct contact. Experienced members of the Audi Sport family such as Steffen Bamberger, Head of Technical Development at Audi Sport GmbH, and Wolfgang Schanz, Head of Production at Böllinger Höfe, will provide interesting and exciting insights into the work surrounding model development and vehicle production. The exhibition featuring “40 years of Audi Sport GmbH – Fascination meets performance”, which has been running since mid-June, also provides unique impressions and background information. Those interested will have the opportunity to take exclusive tours through the neighboring Böllinger Höfe production plant, which is part of the Neckarsulm facility.

The 25th anniversary package available for several models, the Nogaro edition of the Audi RS 6 Avant performance in memory of the Audi RS 2 Avant or the TT RS iconic edition are examples of editions in demand. Even in the future, the creative minds at Audi will not run out of ideas. With new selections such as edition-specific MMI background images, individualization also extends to the virtual world. Image motifs for the MMI display, the expansion of theme worlds, new atmospheres through ambient lighting, and an expansion of Audi exclusive into digital areas represent completely new elements. New editions, expanded color options and materials, such as Dinamica in new design packages, further deepen the offering. They point the way to a future in which the combination of classic equipment features with virtual immersion promises even more intense experiences.

At the former quattro GmbH, these four letters represented the particularly sporty derivatives of what were already highly performaning RS 6 and RS 7 models. They adhered to the philosophy of leveraging as much car technology as possible, i.e., teasing out an additional plus in driving dynamics – while retaining the everyday usability the vehicles were renowned for. In 2016, “plus” became “performance”, but the philosophy remained the same. It all began almost 30 years ago with the Audi S6 plus: A look, both back in time and into the future, at the highest performance cars in Audi’s portfolio. The history of the RS 6 performance models began with the C4 generation Audi S6 plus in 1996. That is when quattro GmbH (now Audi Sport GmbH), initially a supplier of high-quality accessories from 1983 and then tasked with a vehicle customization program starting in 1995, was given a new focus. It took over responsibility for the sporty derivative, internally called the Q1. Following the success of the Audi Avant RS2, the aim was to create a new model with more power and greater driving dynamics. The Audi S6 V8 provided the ideal foundation for this goal. The ancestor of all high-performance models: the Audi S6 plus For the S6 plus, Audi’s engine development unit in Neckarsulm developed a more powerful version of the 4.2-liter V8 that powered the regular Audi S6. The engine’s output was increased from 290 to 326 PS, outstripping even the Audi Avant RS2. The car was given larger front brakes, a six-speed transmission with shorter ratios on third gear and up, and stiffer suspension. Both axles boasted 17-inch rims with 255 tires. The interior design was predominately black. The at-the-time quattro GmbH added accents to the gear knob and the speedometer dials in blue, gray, or white, including a scale that went up to 300 km/h (186 mph). With its own booth at the Geneva International Motor Show, quattro GmbH introduced its first vehicle to the public in 1996.