At Audi, the vehicles with the red rhombus stand for performance and sportiness.
Audi Sport GmbH: 40th anniversary insights
October 10, 2023, marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility.
40 facts about 40 years of Audi Sport GmbH
To mark the 40th birthday of Audi Sport GmbH, which evolved from quattro GmbH founded in 1983, the company presents 40 exciting facts.
Interview with Marc Lichte: “Sporty cars are adrenaline that has assumed a shape”
Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration.
Red rhombus meets “Green Hell”: 40 years of Audi Sport GmbH with a special kick-off at the Nürburgring
Almost 40 years ago – on October 10, 1983 – Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness. The birthday celebrations began at the 2023 Nürburgring 24 Hours.
Audi Sport GmbH is currently involved in four business areas:
In addition to the development and production of high-performance models, it is responsible for both factory and customer motorsport for the brand with the four rings. In addition, vehicle customization via the Audi exclusive program and the sale of high-quality lifestyle collections from the Audi collection are among its core areas.
More powerful and faster than any RS 6 and RS 7 before: The new models Audi RS 6Avant performance and RS 7 Sportback performance are packed with ingredients that both sharpen the visual appearance and ensure an even more emotional driving experience. The potent 4.0-liter V8 biturbo TFSI engine now produces 463 kW (630 hp) and has a maximum torque of 850 Nm.
For 20 years, one vehicle has inspired Audi Sport GmbH and a worldwide fan community like no other: The Audi RS 6 has been shaping the field of high-performance station wagons with impressive performance and outstanding everyday usability for four generations. The successful basic concept from 2002 is based on a twin-turbocharged power unit and all-wheel drive. The basic concept is the same across all RS 6 generations. Even in the competitive environment, the RS 6 continues to make its mark and set new standards.
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Did you know that...? ... the DRC chassis (Dynamic Ride Control) originated in the first generation (C5) and is still used today in the current generation (C8) with the same functional principle?
20 years, four generations – Audi RS 6: Superior performance with an everyday look One car has been exciting Audi Sport GmbH and a worldwide fanbase like no other for 20 years: across four generations, the Audi RS 6 has set the tone for high-performance station wagons with impressive performance and outstanding everyday usability. It owes the success of its underlying concept from 2002 to its double-charged engine and all-wheel drive. The basic concept has been the same across every generation of the RS 6. Again and again, it sets new standards in its competitive environment as well. Technical Vorsprung also turns up in other places, such as Dynamic Ride Control suspension. It has been used in other RS models from Audi for a long time.
They have a strong character that consists of distinct design differentiation, full everyday usability, effortless top performance, and a thrilling driving experience. This results from a relentless focus on minute details by the designers and development and test engineers, and it is perfected over numerous test drives around the world. There is a behind-the-scenes look at development work.