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The PTG, which can be fully coupled or decoupled, features integrated power electronics and an electric motor that enables partially electric driving. This reduces consumption and makes for an even smoother driving experience. “With the new MHEV plus technology, we are driving forward electrification in our new combustion-engine vehicles based on the Premium Platform Combustion that is tailored to the needs of our customers,” says Geoffrey Bouquot, Member of the Board of Management for Technical Development at AUDI AG. “This will strengthen our product portfolio of all-electric models, plug-in hybrids, and vehicles with efficient combustion engines.” MHEV plus offers attractive functions such as partially electric driving, electric boosting, and a significant increase in efficiency and comfort. The mild hybrid system in the new Audi A5 and Q5 consists of three main components: the compactly designed new powertrain generator (PTG) with integrated power electronics and a permanently excited synchronous motor (PSM), a 48-volt battery, and the belt alternator starter (BAS). The components of the 48-volt system are liquid-cooled to achieve optimum operating conditions. The architecture of the MHEV plus system can be integrated into various models with front and quattro drivetrains based on the Premium Platform Combustion (PPC). Situation-specific liquid cooling of the power electronics and the electric motor enables the components to be operated in optimum operating conditions in order to meet power and torque demands in all operating states. The new MHEV plus technology enables purely electric operating states and can also support the combustion engine. The system thereby increases performance and agility while also reducing fuel consumption and CO₂ emissions.

Emotion and driving pleasure at the highest level Outstanding cornering performance thanks to optimized chassis setup Record holder in the compact segment on the Nürburgring-Nordschleife with 7:33.123 minutes The Audi RS 3 is the most powerful model in its series and the gateway into the world of Audi Sport. With the upgrade of the current generation, it is even sportier, thanks in part to an optimized chassis setup. The increased agility ensures best times and immense driving pleasure on winding terrain – on the racetrack and in everyday use. When Audi used the torque splitter in the RS 3 for the first time in 2021, the compact sports car took its driving dynamics to a new level. In combination with the renowned five-cylinder turbocharged engine, which delivers 400 hp and 500 Nm of torque, Audi Sport racing and development driver Frank Stippler equaled the then lap record in the compact class on the Nürburgring-Nordschleife. Three years and technological development later, the feat has been repeated.

Powerful and partially electrified: modern combustion engines impress with strong acceleration and higher efficiency thanks to advanced mild-hybrid technology MHEV plus Pure driving enjoyment: A5 and S5 models deliver a new interpretation of the brand's signature driving characteristics Digitalization in the interior and exterior: new operating concept with MMI panoramic display and second-generation digital OLED rear lights with communication light The new Audi A5 impressed numerous media representatives and many potential customers with its qualities at its world premiere. Now it is proving its qualities in the south of France: the model variants of the Audi A5 unfold their full potential on the winding roads of the Côte d'Azur. The scenery is straight out of a James Bond movie: a narrow road winds through the French Maritime Alps between rugged, overgrown mountains. It leads through tunnels carved into the rock and features bends of all kinds, alternating between tight turns and long sweepers. The hinterland of Nice, France, offers the perfect setting to get to know the character of the new Audi A5 models. The roads of the Côte d'Azur are particularly challenging for the chassis and drivetrain of the new mid-size models based on the Premium Platform Combustion (PPC) due to their profile. Powerful and partially electrified gasoline and diesel engines with MHEV plus The new A5 model series marks the launch of the first engines with the new MHEV plus technology from Audi – a 48-volt mild-hybrid system with powertrain generator, belt starter alternator and lithium iron phosphate battery.

Higher performance: Advanced drive systems and adapted thermal management enable up to 680 kW (925 PS) of output More exclusive: Specially developed RS performance mode and push-to-pass function offer optimal setup for challenging coastal roads and winding mountain passes Dynamic duo: High-performance tires with more grip at high lateral acceleration or innovative tires with improved sustainability and optimized rolling resistance With the Audi RS e-tron GT performance, Audi is debuting its first fully electric RS performance model. The four-door coupé demonstrates bundled technical expertise – and Audi’s passion for details. Powerful, sporty, and confident, it reflects the brand’s high standards for developing and building cars. The RS e-tron GT performance is the dynamic flagship for electric mobility at Audi. In addition to a permanent-magnet synchronous motor (PSM) on the front axle with a reinforced driveshaft and an output of 252 kW (342 PS), the electric Gran Turismo features a newly developed PSM on the rear axle with an output of 415 kW (564 PS).The increased copper density of the special hairpin winding in the electric motors’ stator maximizes current conduction. Moreover, the rotor in the electric motor at the rear is more compact and lighter. Overall, Audi has reduced the weight of the electric motor on the rear axle by ten kilos. What’s more, both electric motors have power reserves for dynamic driving situations.

Efficient and powerful engines with MHEV plus technology, and later also plug-in hybrids, represent Audi's path to becoming a provider of future-proof premium mobility. With the E³ 1.2 electronics architecture, Audi is integrating modern and future-proof connectivity and digitalization features into all new models. Audi has been manufacturing the Q5 models in Mexico for eight years now, and also produces the new Q5 in San José Chiapa. The proximity to the North American market is an important factor here. With this model, Audi begins the renewal of its SUV portfolio with combustion engines and partially electrified variants. Practical: space concept and variability The latest generation of the new Audi Q5 has gained significantly in key product attributes – and occupants can feel this from the very first time they experience it. In combination with the new interior concept, the result is a comfortable feeling of space with ample head and legroom. A particularly practical feature of the Audi Q5 SUV is the fully adjustable rear seat. It can be moved lengthways and tilted, thus increasing the trunk volume or comfort for rear passengers as required. At the same time, three people can be comfortably seated on the rear bench. With the rear seats folded down, the transport volume increases to up to 1,473 liters, depending on the model variant. The luggage compartment cover can be stowed in a specially designed compartment under the luggage compartment floor. This provides even more space for luggage and a secure place for the cover. Other practical features include an even larger storage compartment under the center armrest compared to the previous model, numerous smaller storage areas for sunglasses, keys and other everyday items, an inductive and cooled charging tray with 15 watts of charging power in the front center console, two USB-C ports in the front, and two in the rear.

Audi Design redefines the Sedan and makes the Avant even more attractive Technology meets comfort in the interior with new electronic architecture First combustion-engine version to enable partially electric driving thanks to drivetrains with MHEV plus technology Gernot Döllner, CEO of Audi: "The new A5 shines with its sporty design, new interior and modern electronic architecture. It also marks the launch of our new generation of efficient combustion engines" Audi is opening the next chapter in its successful history in the mid-size segment with the new A5 family. Launching 30 years after the first Audi A4, the sharpened design language of the latest generation, now called the Audi A5, captivates with premium proportions. Both body styles, Sedan and Avant, perfectly embody the sporty essence of the Audi design philosophy. A new design language in the interior creates a generous feeling of space and places the displays on a digital stage. The new operating concept increases interaction with the vehicle. Efficient, partially electrified combustion engines and thrilling S models round off the range. With the expansion of its model range, AUDI AG has restructured the naming of its vehicles since 2024. The numbers in the names of electric and combustion-engine models are the differentiator. Going forward, even numbers stand for electrically powered models, odd numbers for vehicles with combustion engines. With the debut of the latest generation, the Audi A4, a long-standing bestseller, will be called the Audi A5 and will be produced in Neckarsulm. It is offered in four new variants: as the A5 Sedan and S5 Sedan and as the A5 Avant and S5 Avant.

In addition, there are displays for power output, torque, g-forces, acceleration, and lap times. In manual transmission mode, the RS-specific blinking shift indicator changes the rpm display from green to yellow to red, motorsports-style, to indicate the ideal time to change gears. On top of this, the temperature ranges of coolant, torque splitter, brakes, engine oil and transmission oil are shown in color on the 10.1-inch touch display in the instrument panel. Optionally, tire pressures can also be displayed. Furthermore, the RS 3 now features an app store with many applications that can be used directly on the vehicle display. The selected contents are installed on the RS 3 infotainment system – independently of the smartphone. HEARING: five-cylinder engine with more distinctive sound The Audi RS 3 is powered by the legendary 2.5 TFSI engine from Audi Sport with 294 kW (400 PS) and maximum torque of 500 Newton meters.

Audi integrates ChatGPT in current models with a third-generation modular infotainment system (MIB 3) The Audi assistant in new models with E3 1.2 electronic architecture will include this enhanced feature Audi leverages the potential of artificial intelligence – with services and products to improve the customer experience Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant. The integration of ChatGPT into the online voice input of models with MIB 3 starting from the 2021 model year, such as the Audi A3 for example, and later offers numerous possibilities that go beyond what was previously possible with voice control. Audi drivers can use enhanced voice control to operate the infotainment, navigation, and AC systems or, from now on, to ask general knowledge questions. The ability to ask for information using natural language makes driving safer, as the driver never has to take their eyes off the road. ChatGPT is made available through Azure OpenAI Service. Foundation of this new feature for Audi customers is the Chat Pro solution from Cerence Inc., which offers an automotive-grade ChatGPT integration.