It is inspired by the world’s premier desert rally: the Audi Q8 e-tron edition Dakar. On the exterior, the special model’s raised chassis and the optional decals are reminiscent of the RS Q e-tron designed for the Dakar Rally and featuring an electric drive system and an energy converter. The off-road capabilities of this exclusive SUV, combined with its high and instantly available torque, are perfect for adventurous people who also want to drive off the beaten path electrically. The Q8 e-tron edition Dakar can be ordered in the first quarter of 2024. In Germany prices start from around 120,000 euros.
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The focus of Audi's activities for media representatives at IAA Mobility will be the revolutionary cockpit and interior of the Q6 e-tron including a completely new display and operating concept. In Munich, Audi's first all-electric model based on the Premium Platform Electric (PPE) will make an appearance as part of the Group Media Night to kick off the show and on the Summit press day at the trade fair. At the Open Space area, which is open to the public, Audi will showcase its EV fleet and the electric concept car Audi activesphere concept. The fifth Audi charging hub will also open in Munich.
How the interior of the Audi Q6 e-tron applies the brand’s new design philosophy in series production
Designed from the inside out: The interior of the new Audi Q6 e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly. For example, the three-dimensional, high-contrast design deliberately places elements in the foreground or background, creating a three-dimensional spatial architecture with aesthetics and ergonomics perfectly tuned to the occupants. The Audi Q6 e-tron is the first model series based on the newly developed Premium Platform Electric (PPE) and the new E3 electronics architecture. Both serve as the basis for rethinking the interior’s design and range of functions. Technology and aesthetics are in perfect balance in the Audi Q6 e-tron. If you are a member of the press and would like to receive further press materials, please contact our spokespersons.
Expressive design and new lighting technology – the upgraded Audi Q8
Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness.
The new Audi Q8 e-tron carries the success story of the pioneer Audi e-tron forward under a new name. With ample luxury class comfort, an optimized drive concept, improved aerodynamics as well as better charging performance and battery capacity, the Audi Q8 e-tron is the top-of-the line model in Audi’s electric SUV portfolio. A new design for the destinctive front bumper lends a fresh appearance to the Q8 e-tron.
Christian Hartmann
Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi.
Note: Press folder will be continuously supplemented
Photos Audi A6 e-tron concept
With the Audi Q4 e-tron and the Q4 Sportback e-tron, the brand with the Four Rings presents its first purely electric cars in the compact segment. Under the expressively designed body, both SUVs offer a large interior, a high level of everyday usability, and a strong charging and driving performance. Depending on the motor version, they achieve ranges of up to 520 kilometers (323.1 mi) (WLTP). The augmented reality head-up display brings a pioneering operating innovation on board on request.
Audi Q4 e-tron
Audi Q4 Sportback e-tron
Welcome aboard: The driver and passengers experience entirely new dimensions in the new Audi Q4 e-tron. The spaciousness of the electric compact SUV far exceeds the current class boundaries, and offers an amount of space comparable to that offered in the full-size class. The display concept has also reached a new dimension: The augmented reality head-up display brings the real and virtual worlds together, and the MMI display has a diagonal of up to 11.6 inches (option will be available around the end of the year). The new steering wheel generation with touch operation represents the new electric model’s course for the future. In terms of stowage compartments, the Audi Q4 e-tron scores high with a total volume of around 25 liters (0.9 cu ft), and the bottle holders in the top section of the doors are a further highlight. The airy and progressive interior design allows customers to experience the new technology era.
In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”.