Motorsport history
Audi is positioning itself as the sportiest manufacturer in the premium segment and has a perfect basis for this: motorsport. Sportiness, advanced technology and emotional design are the foundations for the success of the Audi brand. Valuable genes for this come from motor racing.
Entering the premier class of motorsport
Audi is facing what is arguably its biggest challenge in motorsport. From the 2026 season, the brand will be competing in the FIA Formula 1 World Championship with its own works team. Development of the drive unit (“Power Unit”) is in full swing at the Neuburg an der Donau site. Thanks to open competition, Formula 1 serves as a technology driver for both electromobility and sustainable e-fuels. Photo: Showcar with Audi F1 launch livery
Milestones
Success with electric drive concepts
Sustainability does not only play an important role in the premier class of motorsport. The company began electrifying its motorsport program in endurance racing in 2012. With the first victory of a hybrid racing car at the Le Mans 24 Hours, Audi achieved a pioneering feat at the world’s most important endurance race in 2012. The Audi R18 e-tron quattro remained unbeaten three times in a row at Le Mans in 2012, 2013 and 2014. Many other innovations such as the Audi laser light complement the pioneering technical achievements. Drivers and manufacturers titles with the hybrid sports car in the 2012 and 2013 FIA World Endurance Championship (WEC) complete the Audi sports car era, which ended in 2016. Following the LMP program with the R18 hybrid sports car, Audi was the first German car manufacturer to compete in the all-electric Formula E racing series in the 2017/2018 season. With four victories and a total of eleven podium finishes, Audi Sport ABT Schaeffler clinched the team championship after twelve races. Things continued to go electric after that: the brand with the four rings competed in the famous Dakar Rally from 2022 with an innovative prototype.
Audi’s most important motorsport successes
Sprint (Audi R8 LMS GT3) Winner Eset V4 Cup (Audi R8 LMS GT3) Winner Eset V4 Cup Endurance (Audi R8 LMS GT3) Winner FFSA GT4 France Pro-Am (Audi R8 LMS GT4) Winner FIA CEZ Endurance (Audi R8 LMS GT3) Winner GT World Challenge Europe Sprint Cup (Audi R8 LMS GT3) Winner GTC Race Pro (Audi R8 LMS GT3) Winner Spezial Tourenwagen-Trophy (Audi R8 LMS GT3) Winner TCR Benelux (Audi RS 3 LMS) Winner TCR Europe (Audi RS 3 LMS) Winner TCR Japan Saturday Series (Audi RS 3 LMS) Winner TCR Japan Sunday Series (Audi RS 3 LMS) Winner Thailand Super Series (Audi R8 LMS GT3) 2019 Winner Drivers, Manufacturers and Teams classification DTM (Audi RS 5 DTM) Winner Suzuka 10 Hours (Audi R8 LMS GT3) Winner Abu Dhabi 12 Hours (Audi R8 LMS GT3) Winner Nürburgring 24 Hours (Audi R8 LMS GT3) Winner Dubai 24 Hours (Audi R8 LMS GT3) Winner ADAC GT Masters (Audi R8 LMS GT3) Winner Australian Endurance Championship (Audi R8 LMS GT3) Winner Australian GT (Audi R8 LMS GT3) Winner Canarian Hill Climb Championship (Audi R8 LMS GT3) Winner Circuit Hero One Class A (Audi RS 3 LMS) Winner Coppa Italia TCR Sequential (Audi RS 3 LMS) Winner Eset V4 Cup (Audi R8 LMS GT3) Winner Eset V4 Cup Endurance (Audi R8 LMS GT3) Winner Eset V4 Cup Sprint (Audi R8 LMS GT3) Winner FFSA GT4 France Pro-Am (Audi R8 LMS GT4) Winner FIA CEZ (Audi R8 LMS GT3) Winner FIA CEZ Endurance (Audi R8 LMS GT3) Winner FIA Motorsport Games Touring Car Cup (Audi RS 3 LMS) Winner GT Masters Asia 2018/19 (Audi R8 LMS GT3) Winner IMSA Michelin Pilot Challenge GS Drivers (Audi R8 LMS GT4) Winner New Zealand Endurance Championship (Audi R8 LMS GT3) Winner South Island Endurance Series Three Hour (Audi R8 LMS GT3) Winner Super Taikyu Series ST-TCR (Audi RS 3 LMS) Winner TCR China (Audi RS 3 LMS) Winner Thailand Super Series (Audi R8 LMS GT3) 2018 Winner Teams classification Formula E (Audi e-tron FE04) Winner Bathurst 12 Hours (Audi R8 LMS GT3) Winner Australian GT (Audi R8 LMS GT3) Winner Canarian Hill Climb Championship (Audi R8 LMS GT3) Winner
Videos for your search
Audi Sport TT Cup 2015, Nürburgring race 2
The Audi TT cup – the engine
Audi Sport TT Cup Norisring - Highlights EN
Audi Sport TT Cup in Zandvoort (NL)
Successes spanning more than a century
The success story of AUDI AG in motorsport Victories and titles since the beginning of the last century
Audi is positioning itself as the sportiest manufacturer in the premium segment and has a perfect basis for this: motorsport. Sportiness, advanced technology and emotional design are the foundations for the success of the Audi brand. Valuable genes for this come from motor racing.
Entering the premier class of motorsport Audi is facing what is arguably its biggest challenge in motorsport. From the 2026 season, the brand will be competing in the FIA Formula 1 World Championship with its own works team. Development of the drive unit (“Power Unit”) is in full swing at the Neuburg an der Donau site. Thanks to open competition, Formula 1 serves as a technology driver for both electromobility and sustainable e-fuels. Success with electric drive concepts Sustainability does not only play an important role in the premier class of motorsport. The company began electrifying its motorsport program in endurance racing in 2012. With the first victory of a hybrid racing car at the Le Mans 24 Hours, Audi achieved a pioneering feat at the world’s most important endurance race in 2012. The Audi R18 e-tron quattro remained unbeaten three times in a row at Le Mans in 2012, 2013 and 2014. Many other innovations such as the Audi laser light complement the pioneering technical achievements. Drivers and manufacturers titles with the hybrid sports car in the 2012 and 2013 FIA World Endurance Championship (WEC) complete the Audi sports car era, which ended in 2016. Following the LMP program with the R18 hybrid sports car, Audi was the first German car manufacturer to compete in the all-electric Formula E racing series in the 2017/2018 season. With four victories and a total of eleven podium finishes, Audi Sport ABT Schaeffler clinched the team championship after twelve races.
2023: Combined Annual and Sustainability Report
GRI 2-1, GRI 2-6 13 countries 22 production sites Overview of deliveries to customers 2023³ 1,895,240 (1,614,231) 13,560 (15,174) 10,112 (9,233) 58,224 (61,562) Overview of deliveries to customers 2023³ https://www.audi.com/content/dam/gbp2/downloads/report/interim-reports/2023/audi-fact-pack-q4-2023.xlsx Strategy & Company Finance ESG Appendix 6 Audi Report 2023 Ill us tr at io n: C 3 V is ua l L ab Europe A B C D E F G H I J 1,107,364 Cars produced: 45,621 Motorcycles produced: 13,241 Crewe, United Kingdom Bentley Motors Ltd. Bentayga Continental GT, Continental GTC Flying Spur A 101,145 Zwickau, Germany Volkswagen AG Q4 e-tron Q4 Sportback e-tron D 64,890 Martorell, Spain, SEAT, S.A. A1 allstreet A1 Sportback RS 3 Sedan J 403,874 Ingolstadt, Germany AUDI AG A3 Sedan, S3 Sedan, RS 3 Sedan A3 Sportback, S3 Sportback, RS 3 Sportback A4 allroad quattro A4 Avant, S4 Avant, RS 4 Avant A4 Sedan, S4 Sedan A5 Coupé, S5 Coupé, RS 5 Coupé A5 Sportback, S5 Sportback, RS 5 Sportback Q2, SQ2 Q6 e-tron, SQ6 e-tron E 121,418 Bratislava, Slovakia VOLKSWAGEN SLOVAKIA, a.s. Q7, SQ7 Q8, SQ8, RS Q8 F 176,493 Győr, Hungary, Audi Hungaria Zrt. Q3, RS Q3 Q3 Sportback, RS Q3 Sportback TT Coupé, TTS Coupé, TT RS Coupé TT Roadster, TTS Roadster, TT RS Roadster G 53,555 Brussels, Belgium AUDI BRUSSELS S.A./N.V. e-tron, e-tron S e-tron Sportback, e-tron S Sportback Q4 e-tron Q8 e-tron, SQ8 e-tron Q8 Sportback e-tron, SQ8 Sportback e-tron B 10,014 Sant’Agata Bolognese, Italy Automobili Lamborghini S.p.A. Aventador Coupé, Aventador Roadster Huracán Coupé, Huracán Spyder Revuelto Coupé Urus H 45,621 Bologna, Italy Ducati Motor Holding S.p.A.
Biography Mattias Ekström
The Swede was world champion in rallycross, twice DTM champion and won the drivers’ championship four times and the Nations Cup at the Race of Champions once. In the world of electromobility, he is seamlessly continuing his winning streak as champion of the Pure ETCR 2021, runner-up in the FIA ETCR 2022 and runner-up in the Extreme E 2023. Mattias Ekström has been involved in professional motorsport for more than two and a half decades. And yet he is a relative newcomer to the Dakar Rally: 2023 was only his third time taking part in the longest and toughest cross-country rally in the world. After a trial year in a side-by-side model, he contested his first Dakar Rally in a car for Team Audi Sport in 2022. As stage winner, ninth overall and best Audi driver, he and co-driver Emil Bergkvist made their mark straight away. He was also the best Audi driver last year in 14th place. One of the things that set Mattias Ekström apart is his professional approach to new challenges and his ability to quickly learn the basics of each new discipline. Whether it was touring car racing in his home country where it all began, the DTM in Germany with the Class 1 touring cars, the Spa 24 Hours in the Audi R8 LMS, the World Rallycross Championship, the Race of Champions or electric racing on the circuit and off-road: within a very short space of time, the now 45-year-old Swede was one of the winners and soon also one of the championship contenders. At the Dakar Rally, he learned that mistakes are part of everyday life and that almost nobody gets through without setbacks. Ekström has experienced more than once in his still young career as a Dakar participant that a stage win can still come at the end of a subjectively unsatisfactory day. Accordingly, he knows how to adapt, minimize risks and also take a step back from time to time. Compared to the reproducible cycles in a circuit race, desert rallies contain countless surprises day after day.
A sporty evolution: from the NSU Prinz to Bergmeister
In the 1960s and 1970s, the Neckarsulm-based company offered small but powerful cars for everyday use as well as for sports. First came the NSU Prinz 1000, followed by the NSU TT and the NSU TTS. In this eighth episode of the NSU anniversary series, Audi Tradition makes a foray into this very sporty chapter of NSU history.
At the 1963 IAA, NSU unveiled several new models. In addition to the stylish NSU/Wankel Spider, the NSU Prinz 1000 also made its debut. The small and lively car was well received by both the media and the public, as it offered unprecedented handling in its class due to its exceptional power-to-weight ratio. The new series, with its modern four-cylinder engines, marked NSU’s entry into the mid-size segment. Demand for NSU cars, especially for the new car affectionately called the “Tausender” (German: thousand) by fans, grew – as did the Neckarsulm plant: NSU built a new factory on an area of 10,000 square meters with space for six assembly lines. The first Prinz models rolled off the line in early April 1964, and by the end of the month, NSU dealerships from all over Germany had ordered a total of 1,150 NSU Prinz 1000s from Neckarsulm. From 1964 to 1972, the Neckarsulm-based company made a total of around 195,000 Prinz 1000 L and S and NSU 1000 C units, as well as another 11,500 NSU Prinz 1000 TTs. The sporty NSU Prinz 1000 ensures a winning streak for Siegfried Spiess The NSU Prinz 1000 came as standard with a 40 or 43 PS engine, depending on the model version. Later modifications such as an optimized camshaft, Weber carburetors, racing exhaust, and lowered suspension gave the car, which weighed in at only 650 kg (1,400 lb), a top speed of 150 km/h (93 mph), making it competitive on the track and in hill-climbing, which was popular at the time.
Images for your search
Audi Sport TT Cup Nürburgring 2017
Audi Sport TT Cup Nürburgring 2017
Audi Sport TT Cup Nürburgring 2017
Audi Sport TT Cup Nürburgring 2017
State of the ArTT – the Audi TT turns 25: Summer exhibition at the Audi museum mobile
TT models in a special anniversary exhibit from July 24 to September 24 More vehicles centering on the “Tourist Trophy,” which gave its name to the Audi TT
The Audi TT made design history when the series debuted 25 years ago. A quarter of a century later, Audi Tradition celebrates the iconic sports car in its “State of the ArTT” exhibition. Visitors can see the unique showcase from July 24 to September 24 at the Audi museum mobile in Ingolstadt.
There is one car that has to be shown among the TT’s ancestors: the 1995 show car. Audi presented the study at the IAA in Frankfurt in September of that year. And right away, public opinion was clear: The car should go into series production – exactly as it is! So, the decision was made in late 1995 that the Audi TT Coupé would be built. And in 1998, production began. Torsten Wenzel, the exterior designer at Audi who helped translate the study into series production, recalls: “To us, the greatest praise was when the trade press noted appreciatively that little had changed from the study to the series model, although we did, of course, have to adapt several details due to the technical specifications for the series version, including the proportions.” For Wenzel, who owns his own first-generation TT, the TT remains unchanged today, “a drivable sculpture, with the finest surfaces and lines.” The Audi TT was an innovation with a traditional name The Ingolstadt-based car manufacturer deliberately deviated from the usual Audi conventions when it named the new sports car back then: The model name “TT” is reminiscent of the legendary Tourist Trophy on the Isle of Man, one of the oldest and most spectacular motorsports events in the world and one where NSU and DKW achieved great success with their motorcycles. With the NSU TT, the Neckarsulm-based car manufacturer had already established a connection to the brand’s motorsports successes on the island in the 1960s.
Racing as another mainstay
Audi has had a customer racing program since 2009, which was transferred to quattro GmbH in 2011. Audi Sport customer racing develops and distributes the various customer racing models, provides technical support for customer teams around the world and also makes Audi Sport drivers available. Currently, the sports car portfolio comprises four racing categories: the R8 versions for the GT3, GT2 and GT4 classes, as well as the Audi RS 3 LMS for production-based touring car championships. Audi Sport GmbH produced a total of 750 race cars by the end of 2022. Of these, around 300 GT3 versions of the Audi R8 have been delivered to customer teams worldwide. The Audi RS 3 LMS, of which 260 units have been sold to date, is also extremely popular as an entry-level touring car with a near-production bodyshell and an almost standard two-liter turbo engine. In 2009, the first-generation Audi R8 LMS was the first model of the brand with the four rings to be developed specifically for customer use. The then Managing Director of quattro GmbH Werner Frowein – an absolute motorsport fan – played a decisive role in this. “All the customer racing with the R8 wouldn’t have happened without Werner,” Stephan Reil, longtime head of development at quattro GmbH, says with certainty. What started in its debut year with eight GT3 race cars based on the road-going version of the R8, which was released shortly before, grows rapidly into a highly extensive and successful program. As early as 2011, the Audi R8 LMS celebrated its 100th race victory. High mileage, ease of maintenance and handling that can be easily mastered, even by non-professionals, are the strengths of the Audi R8 LMS, which is now successful on race tracks worldwide in its second generation.