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Sporty, dynamic design: expressive front and eye-catching diffuser, carbon details, RS bucket seats, and flat-top and flat-bottom steering wheel Enhanced vehicle dynamics: new standard tires and more precise tuning of chassis control systems for optimized cornering Fastest in its class: lap record on the Nürburgring-Nordschleife in 7:33.123 minutes Audi Sport has heightened the senses of the RS 3. With the upgrade, the compact top model, which represents maximum performance, will become even sportier. This is visible at first glance: The strong lines at the front, the wheels in motorsport design, and the RS bucket seats visually enhance the dynamics, acoustically underscored by the deep-throated roar of the five-cylinder engine with its signature firing sequence. The 2.5 TFSI, combined with the optimized chassis setup and new tires, propels the RS 3 around corners even more spirited. The new lap record on the Nürburgring-Nordschleife confirms this.

Experience history through vehicles from Audi’s historical collection, lectures at the Audi museum mobile, and events around the world From Aspen to Zwickau: Audi Tradition presents automotive treasures Audi Tradition is poised to participate in over a dozen international events in 2024 as the classic car season begins. Mainstays of the event calendar include the Goodwood Festival of Speed in England (July 11–14), two classic car rallies at Audi’s home sites – the Donau Classic (June 27–29) in and around Ingolstadt and the Heidelberg Historic (July 11–13) in Neckarsulm – as well as the Sachsen Classic in Dresden and Zwickau (August 15–17). For 2024, the Audi museum mobile, as always, has a varied program in store. In addition to special exhibitions on the history of aerodynamics, the museum of the brand with the four rings will continue its series of lectures and again take part in International Museum Day (May 19) and the Night of the Museums (September 7). For Audi Tradition, the 2024 event season kicks off early this winter: The Ice Race in late January in Zell am See, Austria, will be followed by the Bremen Classic Motorshow (February 2–4), where Audi Tradition will showcase a first-generation Audi RS 4 Avant at a joint booth with the Volkswagen Group brands. Visitors can head there for advice on spare parts for their classic cars. One weekend after the trade fair, Audi Tradition will be on the road in the Rockies and the Alps: An Audi 90 quattro IMSA-GTO and Michèle Mouton’s 1985 Audi Sport quattro S1 Pikes Peak will represent Audi Tradition at the Aspen Ice Race (February 8–10). The historic Histo-Monte winter rally will take place simultaneously, taking participants on the trail of the legendary Monte Carlo Rally. At the event, Walter Röhrl will pilot the Audi Sport quattro S1 E2, the original rally car he drove in the 1986 Monte Carlo Rally.

1981 3 victories in the World Rally Championship (Audi quattro) 1982 Winner manufacturers’ classification World Rally Championship (Audi quattro) 1983 Winner drivers’ classification World Rally Championship (Audi quattro) 1984 Winner drivers’ and manufacturers’ classification World Rally Championship (Audi quattro) 1985 Winner Rally San Remo (Audi Sport quattro S1) Winner Pikes Peak Hillclimb Race (Audi Sport quattro S1) Winner Rally Hong Kong–Beijing (Audi quattro) 1986 Winner Pikes Peak Hillclimb Race (Audi Sport quattro S1) Winner Rally Hong Kong–Beijing (Audi quattro) 1987 Winner Safari Rally (Audi 200 quattro) Winner Pikes Peak Hillclimb Race (Audi Sport quattro S1) 1988 Winner TransAm Series (Audi 200 quattro) 1989 7 victories IMSA GTO Series (Audi 90 quattro) 1990 Winner German Touring Car Championship (Audi V8 quattro) 1991 Winner German Touring Car Championship (Audi V8 quattro) 1993 Winner French Touring Car Championship (Audi 80 quattro) 1994 Winner Italian Touring Car Championship (Audi 80 competition) 1995 Winner Italian Touring Car Championship (Audi A4 quattro) Winner Touring Car World Cup (Audi A4 quattro) 1996 Winner Super Touring Car Championships Australia, Belgium, Germany, Great Britain, Italy, Spain and South Africa (Audi A4 quattro) 1997 Winner Central European Touring Car Championship (Audi A4 quattro) 1999 3rd place Le Mans 24 Hours (Audi R8R) Winner German Super Touring Car Championship (Audi A4 quattro) Winner Swedish Touring Car Championship (Audi A4 quattro) 2000 Winner Le Mans 24 Hours (Audi R8) Winner Sebring 12 Hours (Audi R8) Winner ‘Petit Le Mans’ (Audi R8) Winner American Le Mans Series (Audi R8) 2001 Winner Le Mans 24 Hours (Audi R8) Winner Sebring 12 Hours (Audi R8) Winner ‘Petit Le Mans’ (Audi R8) Winner American Le Mans Series (Audi R8) Winner European Le Mans Series (Audi R8) Winner Speedvision GT (Audi S4 Competition) Winner Swedish Touring Car Championship (Audi A4 quattro) 2002 Winner Le Mans 24 Hours (Audi R8) Winner Sebring

The success story of AUDI AG in motorsport Victories and titles since 1981 Audi positions itself as the sportiest manufacturer in the premium segment and has a perfect basis to do so: motorsport. Sportiness, advanced technology and emotive design are the basis for the success of the Audi brand. The genes for this have their origin in racing, since 1980. The success story began with the Audi quattro Excluding the era before the Second World War that included the legendary Auto Union Grand Prix race cars in the 1930s, the motorsport history of AUDI AG began with the Audi quattro. The dominant victories and two manufacturers’ and two drivers’ titles achieved with the “original quattro” in the World Rally Championship between 1982 and 1984 were an important factor in the market success of the quattro drivetrain. quattro victorious in circuit racing as well After Audi had turned rallying upside down and stormed up Pikes Peak (USA) with the Sport quattro in record time on three successive occasions, Audi also made the quattro drivetrain fit for circuit racing: initially with the Audi 200 quattro and the Audi 90 quattro IMSA GTO in the United States, in 1990 and 1991 with two championship titles for the Audi V8 quattro in the German Touring Car Championship (DTM), and ultimately also with the A4 in the production-based super touring cars. In 1996, the Audi A4 quattro won the championship titles in seven countries. Between 2012 and 2016, the all-wheel drive system returned to the race track as the e-tron quattro. Audi R8 most successful Le Mans sports car in present-day racing After the dominant quattro drivetrain was banned from touring car racing, Audi switched to sports prototypes and also underpinned its slogan “Vorsprung durch Technik” in this motorsport category for 18 years. Audi, on making its debut at Le Mans in 1999, the toughest endurance race in the world, immediately managed the leap onto the podium, finishing third overall.

Unmistakable design with new details makes for impressive street presence Headlights and rear lights customizable for the first time thanks to digital lighting technology The variable interior concept offers the ideal basis for family, business, and free time Audi has once again upgraded its flagship family SUV with a clear design and even better technology. The fresh exterior design with new front and rear sections underscores the powerful character of the SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in a Q7, the HD Matrix LED headlights with laser as an additional high beam feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the light offering. New wheels, colors, decorative inlays, and seats with contrasting stitching lend the Q family’s most versatile SUV an even higher level of customizability. The new Audi Q7 starts at 79,300 euros. From a study to a successful production model The Audi Q7’s journey of success began in 2003 as a concept car called the Audi Pikes Peak quattro at the North American International Motor Show. Conceived as a vehicle suitable driving on all roads and moderate off-road use, the current Q7 – which has been delighting customers worldwide for 18 years – remains true to its virtues of design, technology, and functionality. The first SUV from the brand with the four rings was unveiled to the public at the 2005 Frankfurt Motor Show (IAA), just in time for the 25th anniversary of the quattro permanent four-wheel drive with Torsen center differential (40:60 front/rear torque distribution). The new “superlative” in the SUV segment, as Audi put it at the launch of the Q7, combines poise, sportiness, and versatility. Since its launch, the Audi Q7 is seen as an all-rounder that combines high prestige with a wide range of applications.

1994 30 Years Audi 80 Competition ...............................29 1989 35 Years Audi 90 IMSA-GTO ..................................30 1984 40 Years Double championship win for Stig Blomqvist and Audi .......................................31 May 1984 40 Years Audi Sport quattro S1 .............................32 January 1984 40 Years Walter Röhrl joins Audi ...........................33 1984 40 Years Harald Demuth German rally champion in Audi quattro ....................................................35 1984 40 Years Audi at Pikes Peak ...................................36 November 1954 70 Years Top-three finish in the European Touring Car Championship for DKW ........37 July 1954 70 Years Werner Haas World Champion on NSU Rennmax .................................................38 September 1939 85 Years Final grand prix victory ............................39 August 1939 85 Years Wanderer class victory in the Liège–Rome–Liège Rally .......................................40 August 1934 90 Years Six Days Trial in Garmisch-Partenkirchen ....................................41 March 1934 90 Years Auto Union grand prix racing car ..............42 Audi Tradition 5 Anniversary Dates 2024 Years 25 Audi S3 The compact three-door Audi A3 that was unveiled in autumn 1996 was based on the platform of the VW Golf IV, which hit the market one year later.

As a service for the media and fans, the “Anniversary Dates 2024” booklet details over 30 anniversaries across Audi’s history It highlights various aspects of Audi’s history, including products, the company, and motorsports The most notable anniversaries at a glance: In the “Anniversary Dates 2024” digital booklet, Audi Tradition details this year’s anniversary highlights and summarizes over 30 historically significant events spanning products, the company, and motorsports. The booklet is now available for download in English and German from the Audi MediaCenter. The anniversaries that Audi Tradition is celebrating in 2024 are as varied as the history of the brand with the four rings itself. The Audi 50 turns 50, the Auto Union GmbH in Ingolstadt turns 75, and Audi founder August Horch established his first company in Cologne 125 years ago. The anniversary booklet lists over 30 anniversaries, including a look at Audi models launched over 30 years ago receiving their “H” number plates in 2024. Among these is the Audi A8; its launch in 1994 marked Audi’s entry into the luxury class. Made in Neckarsulm and unveiled at the Geneva International Motor Show, the sedan pioneered the Audi Space Frame, a body made entirely of aluminum. The iconic Avant RS2 also turns 30 in 2024. Developed as a joint project between Audi and Porsche, the Avant RS2 established the tradition of RS high-performance models. The booklet devotes an entire chapter to the RS2. Audi Sport quattro turns 40: A powerful production car from Germany For Audi Sport, 1984 turned out to be especially successful. The season kicked off with a victory when Walter Röhrl won the legendary Monte Carlo Rally in an Audi quattro in January. Stig Blomqvist and his co-driver Björn Cederberg went on to win the World Drivers’ title and Audi took the World Manufacturers’ title. The season ended in victory for Harald Demuth.

Audi positions itself as the sportiest manufacturer in the premium segment and has a perfect basis to do so: motorsport. Sportiness, advanced technology and emotive design are the basis for the success of the Audi brand. The genes for this have their origin in racing, since 1980. The success story began with the Audi quattro Excluding the era before the Second World War that included the legendary Auto Union Grand Prix race cars in the 1930s, the motorsport history of AUDI AG began with the Audi quattro. The dominant victories and two manufacturers’ and two drivers’ titles achieved with the “original quattro” in the World Rally Championship between 1982 and 1984 were an important factor in the market success of the quattro drivetrain. quattro also victorious in circuit racing After Audi had turned rallying upside down and stormed up Pikes Peak (USA) with the Sport quattro in record time on three successive occasions, Audi also made the quattro drivetrain fit for circuit racing: initially with the Audi 200 quattro and the Audi 90 quattro IMSA GTO in the United States, in 1990 and 1991 with two championship titles for the Audi V8 quattro in the German Touring Car Championship (DTM), and ultimately also with the A4 in the production-based super touring cars. In 1996, the Audi A4 quattro won the championship titles in seven countries. Between 2012 and 2016, the all-wheel drive system returned to the race track as the e-tron quattro. Audi R8 most successful Le Mans sports car in present-day racing After the dominant quattro drivetrain was banned from touring car racing, Audi switched to sports prototypes and also underpinned its slogan “Vorsprung durch Technik” in this motorsport category for 18 years. Audi, on making its debut at Le Mans in 1999, the toughest endurance race in the world, immediately managed the leap onto the podium, finishing third overall. In the following years, the Audi R8 was in a class of its own.