History of the location
1873 Christian Schmidt and Heinrich Stoll establish a workshop for the production of knitting machines in Riedlingen on the Danube. 1880 The company relocates to Neckarsulm 1886 Bicycle production begins 1900 Motorcycle production begins 1906 Production of automobiles begins (“Original Neckarsulmer Motorwagen”) 1928 Automobile production ends and the factory in Heilbronn is sold 1933 Ferdinand Porsche commissioned to build the NSU/Porsche Type 32, the VW Beetle’s predecessor 1945 Part of the plant is destroyed in World War II; production gradually resumes beginning in mid-1945 1955 NSU Werke AG is the world’s largest motorcycle plant 1958 Automobile production resumes with the NSU Prinz I to III 1964 Production of the NSU/Wankel Spider, the world’s first production car with a rotary piston engine, begins 1967 Series production of the NSU Ro 80 begins; due to its futuristic design and rotary piston engine, it is voted “1968 Car of the Year” 1969 Merger with Auto Union GmbH Ingolstadt to become Audi NSU Auto Union AG; the majority shareholder is Volkswagen AG 1974/75 The site is threatened with closure during the oil crisis.
Audi Tradition to celebrate multiple anniversaries in 2024
As a service for the media and fans, the “Anniversary Dates 2024” booklet details over 30 anniversaries across Audi’s history It highlights various aspects of Audi’s history, including products, the company, and motorsports
The most notable anniversaries at a glance: In the “Anniversary Dates 2024” digital booklet, Audi Tradition details this year’s anniversary highlights and summarizes over 30 historically significant events spanning products, the company, and motorsports. The booklet is now available for download in English and German from the Audi MediaCenter.
The anniversaries that Audi Tradition is celebrating in 2024 are as varied as the history of the brand with the four rings itself. The Audi 50 turns 50, the Auto Union GmbH in Ingolstadt turns 75, and Audi founder August Horch established his first company in Cologne 125 years ago. The anniversary booklet lists over 30 anniversaries, including a look at Audi models launched over 30 years ago receiving their “H” number plates in 2024. Among these is the Audi A8; its launch in 1994 marked Audi’s entry into the luxury class. Made in Neckarsulm and unveiled at the Geneva International Motor Show, the sedan pioneered the Audi Space Frame, a body made entirely of aluminum. The iconic Avant RS2 also turns 30 in 2024. Developed as a joint project between Audi and Porsche, the Avant RS2 established the tradition of RS high-performance models. The booklet devotes an entire chapter to the RS2. Audi Sport quattro turns 40: A powerful production car from Germany For Audi Sport, 1984 turned out to be especially successful. The season kicked off with a victory when Walter Röhrl won the legendary Monte Carlo Rally in an Audi quattro in January. Stig Blomqvist and his co-driver Björn Cederberg went on to win the World Drivers’ title and Audi took the World Manufacturers’ title. The season ended in victory for Harald Demuth.
Audi Tradition - Anniversary Dates 2024
Anniversary Dates 2024 Audi Tradition Audi Tradition 2 Anniversary Dates 2024 Contents Anniversaries in Our Corporate History March 1999 25 Years Audi S3 ....................................................5 October 1994 30 Years Audi A4 ...................................................6 June 1994 30 Years Audi A6 ....................................................7 March 1994 30 Years Audi A8. ...................................................8 1994 30 Years Since Market Launch of Avant RS2 .............9 Autumn 1989 35 Years Audi duo ................................................10 Autumn 1989 35 Years of Audi Turbo-Diesel With Direct Fuel Injection (TDI) .....................................11 April 1984 40 Years Audi Sport quattro ..................................12 October 1974 50 Years Audi 50 ..................................................13 September 1969 55 Years Audi 100 Coupé S ....................................14 March 1969 55 Years Audi NSU Auto Union AG .........................15 March 1969 55 Years NSU K 70 ................................................16 December 1964 60 Years Since Takeover of Auto Union GmbH by Volkswagenwerk AG .........................................18 March 1964 60 Years DKW F 102 ............................................19 January 1964 60 Years DKW F 12 Roadster ................................20 Audi Tradition 3 Anniversary Dates 2024 August 1959 65 Years Since Start of Production of DKW Junior ...21 August 1959 65 Years Since Commissioning of New Factory .......23 September 1949 75 Years Since Founding of Auto Union GmbH, Ingolstadt ...........................................................24 September 1949 75 Years DKW Schnelllaster and RT 125 W .............25 1899 125 Years Since August Horch Founded His First Company ................................................27 Audi Tradition 4 Anniversary Dates 2024 Contents Motorsport June 1999 25 Years Le Mans ..................................................28
A timeless design icon: The Audi TT turns 25
Inspired by Bauhaus: Coupé study from 1995 began series production in 1998 178,765 first-generation Audi TT Coupés had rolled off the production line by 2006 Audi designer Torsten Wenzel introduced the study to series production: “The Audi TT is a driving sculpture”
Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.
In the mid-1990s, the Audi A8 luxury model elevated the Audi brand to a higher position and gradually led to the renaming of the model series: The Audi 80 became the Audi A4, and the Audi 100 was dubbed the Audi A6. Introduced in 1994, the Audi A4 was the first model to embody Audi’s new design language. Next was the Audi A3 premium compact car, launched in 1996, and the second generation of the Audi A6, introduced in 1997. In the course of emotionalizing the brand through a fresh, progressive design, American designer Freeman Thomas, under the then Head of Design Peter Schreyer, created a puristic sports car in the Audi TT Coupé. Audi presented the study to an enthusiastic trade show audience at the IAA in Frankfurt in September 1995. The model name “TT” is reminiscent of the legendary Tourist Trophy on the Isle of Man, one of the oldest motorsports events in the world and one where NSU and DKW celebrated great successes with their motorcycles. The name “TT” also recalls the sporty NSU TT of the 1960s. The Audi TT Coupé’s deliberate departure from the usual Audi nomenclature underscored the complete novelty of the model. Designer Wenzel: “In the Audi TT, every shape has a clear function” In December 1995, the decision was made to mass-produce the Audi TT Coupé.
The traditional NSU brand and the Audi Neckarsulm site: 150 years of innovation and transformation
In the anniversary year of 2023, Audi Tradition will bring out a number of NSU highlights from AUDI AG’s historical vehicle collection for events. Ten-part series with classic and exotic cars from NSU’s product history
The traditional NSU brand is celebrating its birthday. In 1873, Christian Schmidt and Heinrich Stoll founded “Mechanische Werkstätte Schmidt & Stoll” in Riedlingen for the production of knitting machines, which later evolved into NSU Motorenwerke AG and ultimately into today’s Audi site in Neckarsulm. Even NSU’s name is closely associated with Neckarsulm, as the company name is derived from the city on the Neckar and Sulm rivers. NSU impressively demonstrates the development of mobility – from bicycles and motorcycles to automobiles. For its 150th anniversary, Audi Tradition is bringing out a number of NSU highlights from its historical vehicle collection. The special exhibition “Innovation, audacity and transformation”, a cooperation project between Audi Tradition and the German Bicycle and NSU Museum (Deutsches Zweirad- und NSU-Museum), is also under construction. The exhibition will be on display at the Audi Forum in Neckarsulm and at the German Bicycle and NSU Museum in Neckarsulm starting on June 14.
“There are so many stories to tell from the long history of NSU,” said Tobias Fräbel, an employee at Audi Tradition responsible for the corporate archives of the Neckarsulm site and the NSU brand. “Since we can’t tell all the stories in just one text, Audi Tradition will offer stories and background information about the company, its products, its involvement in racing and much more throughout the year.” These posts can be found on Audi Tradition’s Instagram channel and in the Audi MediaCenter. There, Audi Tradition will launch a ten-part series. From March to December, one NSU model will be introduced every month – from the brand’s classics, whether they have two or four wheels, to prototypes and exotic models.
Xavier Ros - Human Resources
Member of the Board of Management of AUDI AG Human Resources
Xavier Ros was born in Barcelona in 1971. He studied mechanical engineering at the Barcelona School of Industrial Engineering. The native of Spain started his professional career in Audi’s Production and Logistics division in Ingolstadt in 1994. Three years later, he took over project management activities on the Audi A8 product line. In 1999, Xavier Ros transferred to SEAT’s Technical Development division to advance the third-generation SEAT Ibiza in the Development Management department. In 2002, Xavier Ros was appointed Secretary General of SEAT. Five years later, he took over the role of Human Resources Strategy and Development Manager. Starting in 2011, Ros was appointed SEAT’s Personnel Director. From 2013 to 2015, Xavier Ros worked at VW Autoeuropa in Portugal, where he managed the Human Resources department as a member of its Executive Committee. He returned to Martorell as SEAT’s Executive Vice President for Human Resources and Organization in September 2015. Since May 20, 2022, Xavier Ros has been Labor Relations Director and Member of the Board of Management of AUDI AG for Human Resources.
Audi Report 2022
Assembly is carried out in accordance with the technical and quality specifications of AUDI AG. ⁷ Production from January to March 2022. Against the background of the Russian attack on Ukraine, at the beginning of March the Volkswagen Group Board of Management decided to stop the production of vehicles in Russia until further notice. 13 countries 22 GRI 2-1 https://www.audi.com/content/dam/gbp2/en/company/investor-relations/reports-and-key-figures/interim-reports/audi-fact-pack-q4-2022.xlsx 3 4 2 1 5 7 8 9 10 11 6 5 Audi Report 2022 Products & Services Value Creation & Production Operations & Integrity Strategy Employees & Society Introduction Appendix Ill us tr at io n: C 3 V is ua l L ab Martorell, Spain (SEAT) Bologna, Italy (Ducati) Sant’Agata Bolognese, Italy (Lamborghini) Győr, Hungary (Audi) Bratislava, Slovakia (Volkswagen) Ingolstadt, Germany (Audi) Zwickau, Germany (Volkswagen) Neckarsulm, Germany (Audi) Brussels, Belgium (Audi) Crewe, United Kingdom (Bentley) Europe 929,090 cars produced 57,380 motorcycles produced MEDITERRANEAN SEA Kaluga, Russia (Volkswagen) Ingolstadt, Germany AUDI AG 332,981 vehicles A3 Sedan, S3 Sedan, RS 3 Sedan A3 Sportback, S3 Sportback, RS 3 Sportback A4 allroad quattro A4 Sedan, S4 Sedan A4 Avant, S4 Avant, RS 4 Avant A5 Coupé, S5 Coupé, RS 5 Coupé A5 Sportback, S5 Sportback, RS 5 Sportback Q2, SQ2 5 Zwickau, Germany Volkswagen AG 51,685 vehicles Q4 e-tron Q4 Sportback e-tron 4 Bratislava, Slovakia VOLKSWAGEN SLOVAKIA, a.s. 89,208 vehicles Q7, SQ7 Q8, SQ8, RS Q8 7 Kaluga, Russia Volkswagen Group RUS 633 vehicles⁷ Q7,⁶ Q8,⁶ SQ7,⁶ SQ8⁶ 6 Neckarsulm, Germany AUDI AG, Audi Sport GmbH 149,127 vehicles A4 Sedan A5 Cabriolet, S5 Cabriolet A6 allroad quattro A6 Sedan, S6 Sedan, A6 Avant, S6 Avant, RS 6 Avant A7 Sportback, S7 Sportback, RS 7 Sportback A8, S8, A8 L, S8 L e-tron GT quattro, RS e-tron GT R8 Coupé, R8 Spyder 3 Brussels, Belgium AUDI BRUSSELS S.A.
Anniversary Dates 2023
Anniversary Dates 2023 Audi Tradition Audi Tradition 2 Anniversary Dates 2023 Autumn 1998 25 years Audi TT Coupé ...........................................5 February 1993 30 years foundation of Audi Hungaria Motor Kft. . ....6 October 1988 35 years Audi V8 ....................................................7 September 1988 35 years Audi Coupé B3 ..........................................8 1983 40 years Audi Sport GmbH ......................................9 September 1983 40 years presentation of Audi Sport quattro ..........11 January 1983 40 years death of Stieler v.