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In 2008, the TTS sports model was launched with a 2-liter turbo engine and 272 PS, followed a year later by the TT RS with a 2.5-liter five-cylinder turbo engine with 340 PS and 360 PS in the Audi TT RS plus. In 2008, Audi launched the TT 2.0 TDI quattro – the world’s first production sports car with a diesel engine. Audi virtual cockpit and OLED debut in the third generation The third generation of the Audi TT was launched in 2014. For the new TT and TT RS, the designers reinterpreted the unmistakable lines of the original 1998 TT for the modern age. They enriched them with numerous dynamic facets, while the round fuel tank cap with typical TT lettering remained true across the generations. While many profile details also deliberately recalled the first-generation design classic, the third-generation TT offered several technical innovations. For example, this model marked the debut of the Audi virtual cockpit, a fully digital instrument panel with highly detailed displays that replaced analog instruments and the MMI monitor. In 2016, a new era for automotive lighting technology began in the Audi TT RS, when Audi used organic LEDs, known as OLED technology, for the first time. The car also used a 2.5-liter five-cylinder turbo engine, one of the most exciting engines the Audi brand has to offer. With its 400 PS, this engine boasted a sporty sound and, on top of that, was named “International Engine of the Year” nine times in a row. With the special Audi TT RS Coupé iconic edition model, which came in Nardo Gray and was limited to 100 units, Audi combined the design and technology highlights from a quarter of a century of the Audi TT to celebrate the car’s 25th anniversary in 2023. The final Audi TT is a TTS in Chronos Gray Cloaked in Chronos Gray, the final Audi TT, a TTS, leaves the plunge pool at the paint shop at the Audi plant in Győr.

The Audi A2 represents another milestone in aerodynamics. At its debut at the IAA in 1999, its design, geared towards optimum streamlining and unusual proportions at the time, polarized public opinion. The basic model with an aluminum Audi Space Frame body achieved a drag coefficient of 0.28. The Audi engineers continued to tighten the aerodynamic screw with many individual measures and, in this way, reduced the drag coefficient of the Audi A2 1.2 TDI even further. The Audi A2 1.2 TDI is the world's first four-door, three-liter car and will be part of the special exhibition "Form vollendet"; it has a drag coefficient of 0.25 and an average fuel consumption of 2.99 liters per 100 kilometers. Curator Stefan Felber reveals his favorite inclusion in the upcoming exhibition: “The DKW F9 has a special meaning for me – it is the link between the two exhibitions, Windschnittig and Form vollendet. What’s more, this streamlined and seemingly plain car represents the new beginning of Auto Union in West Germany and IFA in East Germany.”

In the legendary “March on Heilbronn,” employees fight successfully to save the plant 1975 To better utilize production capacity, contract manufacturing of the Porsche 924 begins; the Porsche 944 follows shortly thereafter 1982 The Audi 100 achieves a world-record coefficient of drag (Cd) value of 0.30 1985 Introduction of the fully galvanized car body in the Audi 100 and Audi 200; company renamed AUDI AG and headquarters moved to Ingolstadt 1988 AUDI AG enters the full-size car class with the Audi V8 1989 Introduction of turbocharged diesel engine with direct fuel injection in a passenger vehicle 1990 First DTM victory for Audi with an Audi V8 quattro driven by Hans-Joachim Stuck 1994 Start of production of the Audi A8, the first series-produced vehicle in the world with a completely aluminum body (ASF – Audi Space Frame) 2000 Production of the Audi A2, the first aluminum, large-volume production car, begins 2001 Victory in Le Mans with the newly developed FSI direct fuel injection 2005 Audi Forum Neckarsulm opens 2006 German premiere of the Audi R8 sports car; first victory in the 24 Hours of Le Mans with a diesel engine developed in Neckarsulm 2007 Establishment of the production turntable between the Ingolstadt and Neckarsulm plants with the start of production of the Audi A4 Sedan 2008 Inauguration of the new Audi toolmaking shop 2011 Audi acquires a 23-hectare plot in the Böllinger Höfe industrial park in Heilbronn (further plots acquired in 2014 and 2018) 2012 Inauguration of the Technical Center for Fiber-Reinforced Polymers and the new Engine Test Center 2013 Audi Neckarsulm receives the J.D.

In contrast to the established Rally quattro A2, the Sport quattro with its four-valve engine delivering 400 hp initially displayed plenty of teething problems that were only overcome towards the end of the season. A total of 22 Sport quattro in the Rally version were made. Audi Tradition 33 Anniversary Dates 2024 Walter Röhrl joins Audi The first test drive of an Audi Rally quattro was performed by Walter Röhrl back in 1981 along with Audi’s sports director at the time, Walter Treser. Despite all the hype coming out of Ingolstadt, Röhrl was sceptical about whether this new development would be reliable enough. It was not until the end of 1983, not least at the behest of the then Audi CEO, Dr. Ferdinand Piëch, that he signed a two-year contract, primarily for test driving. Röhrl had to fundamentally change his driving style, which was attuned to rear-wheel-drive vehicles. According to the two-time world rally champion, the “penny dropped really quickly” and he demonstrated this in impressive style with his victory in the Monte Carlo Rally in January 1984. Years 40 Motorsport Audi Tradition 34 Anniversary Dates 2024 In the years that followed, Röhrl drove the Sport quattro, then its enhanced evolution model which ultimately featured a dual-clutch transmission and a good 530 hp, accelerating from 0 to 100 km/h in 2.6 seconds. After leaving Group B, in 1987 Audi entered the Audi 200 quattro, but it left the world of rallying the same year. Also in 1987, Röhrl drove a heavily modified Audi Sport quattro S1 E2 to the summit of Pikes Peak in the USA in a record-breaking time. 1988 saw Röhrl undertake tests and races with the Audi 200 in the Trans-American Championship. The following year, Röhrl, who came from Regensburg, drove the Audi 90 IMSA GTO so that in 1990 he could compete with Audi and the brandnew Audi V8 DTM in the German Touring Car Championship. His involvement with the Ingolstadt-based carmaker ended in 1992.

The interior layout strictly follows the ‘feel like a pilot’ design philosophy of Lamborghini, combined with the spaceship idea: it takes the idea of a 2+2 GT but moves that a step forward, creating a 2+2 lifestyle concept where the rear space of the cabin can also be used for carrying all sorts of sports equipment or luggage. A trunk is concealed under the short and steeply sloping front bonnet, while the large glass tailgate opens wide. Adjustable rear seats and a variable luggage compartment in the rear make the concept car adaptable to almost any everyday situation. The futuristic concept car’s detailing is sophisticated and reflecting its unique character: the slim headlights take inspiration from the Countach LPI 800-4, while the hexagonal-shaped taillights include the characterful light signature with three LED elements on each side. The typical stylistic elements such as the Y and the hexagon, which have characterized Lamborghini's design from the very beginning, can be found throughout the car including the rear lights and in the interior. “For me, the Lamborghini Lanzador is to date our most visionary and futuristic concept car, as well as delivering stunning looks and a new kind of beauty” says Mitja Borkert. “The proportions are new and unseen, with the potential to create an entirely new automotive segment. The Lanzador presents supers sports car volumes but with the pilot in a slightly higher position, echoing that of the Huracán Sterrato. It is designed for a new generation growing up in an era of high tech and digitalization, and demonstrates new and fresh ideas within Lamborghini in terms of our approach to authentically integrating sustainability, via an interior delivering more space and using innovative materials. The Lanzador is a brave and unexpected concept visualizing a potential future Lamborghini model, with an emotional design and Lamborghini-performance approach to creating a true Ultra GT,”emphasizes Borkert.

Whether it’s a 2+2 coupé or roadster, or a sedan, or an Avant or an SUV coupé: every new RS model from Audi embodies a philosophy that is driven by the pursuit of maximum performance and perfection. “Each RS model expresses the passion with which we develop our high-performance cars – and with which we repeatedly combine the highest driving dynamics, pure emotion and, at the same time, a high level of suitability for everyday use, model after model,” says Sebastian Grams , Managing Director of Audi Sport GmbH, responsible for high-performance models and vehicle customization. “For almost 30 years, our customers have experienced the RS models as superior and, at the same time, dynamic companions in everyday life, which convey the greatest possible driving pleasure. And we are already showing how fascinating sustainable mobility can be with our all-electric spearhead, the Audi RS e-tron GT,” adds Rolf Michl, Managing Director of Audi Sport GmbH, responsible for finance, procurement, strategy and motorsport. Audi produces its high-performance models at four locations.

In 2008, the TTS sports model was launched with a 2-liter turbo engine and 272 PS, followed a year later by the TT RS with a 2.5-liter five-cylinder turbo engine with 340 PS and 360 PS in the Audi TT RS plus. In 2008, the brand with the four rings launched the TT 2.0 TDI quattro – the world’s first production sports car to run on a diesel engine. The third generation of the Audi TT was launched in 2014 – and once again, Audi used the new generation to reduce its weight. The TT Coupé, with a 2.0 TFSI) engine and manual transmission, weighed only 1,230 kilograms, up to 50 kilograms lighter than before. For the new TT and TT RS, the designers reinterpreted the unmistakable lines of the original TT from 1998 for the modern age. They enriched them with numerous dynamic facets, while the round fuel tank cap with typical TT lettering remained true across the generations. Many profile details also deliberately recalled the first-generation design classic. In technical terms, the third-generation TT offered several innovations. For example, this model marked the debut of the Audi virtual cockpit, a fully digital instrument panel with highly detailed, versatile displays that replaced analog instruments and the MMI monitor.

The company is renamed AUDI AG and the headquarters are relocated to Ingolstadt. 1988 AUDI AG enters the full-size car class with production of the Audi V8. 1989 Introduction of the turbocharged diesel engine with direct fuel injection in a passenger vehicle, developed in Neckarsulm. 1994 Production starts on the Audi A8, the first series-production vehicle in the world with a completely aluminum body (ASF: Audi Space Frame). 2000 Production begins on the Audi A2, the first aluminum large-volume production car. 2001 Victory in Le Mans with FSI direct fuel injection, newly developed in Neckarsulm. 2005 The Audi Forum in Neckarsulm opens. 2006 Start of the production of the Audi R8 super sports car; first victory in the 24 hours of Le Mans with a diesel engine developed in Neckarsulm. 2007 The first production turntable is established between the Ingolstadt and Neckarsulm plants with the start of production of the Audi A4 Sedan. 2008 The new Audi toolmaking shop is inaugurated. 2011 Audi acquires a 230,000-square-meter plot at the Böllinger Höfe industrial park in Heilbronn (more plots acquired in 2014 and 2018). 2012 The Technical Center for Fiber-Reinforced Polymers and the new Engine Test Center are inaugurated. 2013 Audi Neckarsulm receives the J.D.