In the legendary “March on Heilbronn,” employees fight successfully to save the plant 1975 To better utilize production capacity, contract manufacturing of the Porsche 924 begins; the Porsche 944 follows shortly thereafter 1982 The Audi 100 achieves a world-record coefficient of drag (Cd) value of 0.30 1985 Introduction of the fully galvanized car body in the Audi 100 and Audi 200; company renamed AUDI AG and headquarters moved to Ingolstadt 1988 AUDI AG enters the full-size car class with the Audi V8 1989 Introduction of turbocharged diesel engine with direct fuel injection in a passenger vehicle 1990 First DTM victory for Audi with an Audi V8 quattro driven by Hans-Joachim Stuck 1994 Start of production of the Audi A8, the first series-produced vehicle in the world with a completely aluminum body (ASF – Audi Space Frame) 2000 Production of the Audi A2, the first aluminum, large-volume production car, begins 2001 Victory in Le Mans with the newly developed FSI direct fuel injection 2005 Audi Forum Neckarsulm opens 2006 German premiere of the Audi R8 sports car; first victory in the 24 Hours of Le Mans with a diesel engine developed in Neckarsulm 2007 Establishment of the production turntable between the Ingolstadt and Neckarsulm plants with the start of production of the Audi A4 Sedan 2008 Inauguration of the new Audi toolmaking shop 2011 Audi acquires a 23-hectare plot in the Böllinger Höfe industrial park in Heilbronn (further plots acquired in 2014 and 2018) 2012 Inauguration of the Technical Center for Fiber-Reinforced Polymers and the new Engine Test Center 2013 Audi Neckarsulm receives the J.D.
The A6 Avant TDI 150 kW as well as the A6 Avant TFSI 270 kW feature the MHEV plus system. 2.0 TFSI 4-cylinder 150 kW: The entry-level variant with a 2-liter turbocharged gasoline engine, the A6 Avant TFSI 150 kW and generates a maximum torque of 340 newton meters. Numerous modifications have taken the efficiency of the newly designed engine to the next level. The 2.0 TFSI uses a modified Miller combustion process that is especially advantageous in partial-load operation. In the Miller cycle, the intake valves close early, which increases the engine’s efficiency. The 2.0 TFSI also has a turbocharger with variable turbine geometry (VTG). This improves the responsiveness and efficiency of the direct injection engine. The VTG enables smoother and more agile torque build-up at low engine speeds. The 2.0 TFSI is always coupled to the seven-speed S tronic, a fast and smooth-shifting dual-clutch transmission. 2.0 TDI 4-cylinder 150 kW: The 2.0 TDI delivers 150 kW (204 PS) and a maximum torque of 400 newton meters. To increase efficiency and comfort, the engine is partially electrified with MHEV plus technology and equipped with a 48-volt electrical system. Partially electric driving and high energy recovery reduce carbon emissions. The 48-volt belt alternator starter also increases the comfort of the TDI by starting the engine quietly. The vehicle responds more quickly when setting off and is noticeably more agile.
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Twenty-five years ago, the Audi A2 hit the market
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After “Windschnittig” comes “Form vollendet”: A new special exhibition at the Audi museum mobile
There, Audi Tradition will commemorate the 25th anniversary of the launch of the Audi A2 and will show a polished aluminum version of the model to mark the occasion. Audi Tradition will also be on hand to answer questions at the Volkswagen Group’s joint stand in Hall 5 for visitors interested in the range of spare parts. On the same weekend, two-time German rally champion Harald Demuth will pilot a 1984 Audi quattro Rallye at the FAT ICE RACE in Zell am See, Austria (February 1).A desert car on ice: Jutta Kleinschmidt, who in 2001 became the first and to date only woman to win the Dakar Rally, will drive the Audi RS Q e-tron, the car that won the 2024 Dakar, in Zell.Action on the ice continues three weeks later in St. Moritz at The I.C.E. concours d’elegance (February 21-22) where Tom Kristensen will present the Audi quattro Group S, built in 1986, on the frozen Lake St. Moritz. Development work began as early as 1985 on this special rally car, featuring a tubular space frame, plastic bodywork, and four-valve turbocharged engine with a mid-engine layout. It was intended for use in the Group S category of rallying planned from 1987 onwards, but it was ultimately not used. The Festival of Speed in Goodwood (July 10–13) attracts motorsport fans from around the world. Audi Tradition will be there to celebrate the first Audi victory at Le Mans 25 years ago – together with Le Mans legends Tom Kristensen and Rinaldo “Dindo” Capello. At the Goodwood Hillclimb, the Auto Union Type 52 driven by Hans-Joachim Stuck, will also be on the starting line along with the Le Mans race cars. Two weeks after Goodwood, Audi Tradition will take part in another festival: the Eifel Rallye Festival (July 24–26) in Daun. Audi Tradition will also be polishing up vehicles from its historical collection in preparation for classic car rallies, for example the Heidelberg Historic (July 4–5), the Donau Classic (July 18–19), and the Sachsen Classic (August 14–16).
Booklet features a selection of more than two dozen anniversaries The launch of the Audi A2 25 years ago; the first new Audi in post-war times 60 years ago; and Hans Stuck’s record-breaking exploits in the “world’s fastest road-going car” near Lucca 90 years ago
With the “Anniversary Dates 2025” booklet, Audi Tradition is showcasing the most important moments in the product and company history of Audi, which is as eventful as it is diverse. Audi historians have selected a total of 27 dates to commemorate in 2025.
Twenty-five years ago, the Audi A2 hit the market. With its aluminum body, it made a name for itself as a progressive compact car: light, aerodynamic, and economical. The Audi A2 polarized opinion with its design and unusual proportions; the concept was ahead of its time. However, sales remained below expectations, and Audi ended production after roughly five years and 176,377 units built. Since then, the A2 became a fan favorite and is now a sought-after collector’s item. Sixty years ago, the first post–World War II Audi rolled off the production line. With the “Auto Union Audi” vehicle, Auto Union GmbH revived the tradition-steeped Audi brand name in 1965. The new name was meant to show that this car represented a fresh start for Auto Union in terms of technology. The Audi was the first car from the brand with four rings to feature a four-cylinder four-stroke engine, and it marked the beginning of a new era in Ingolstadt. Twenty years later, on January 1, 1985, Audi NSU Auto Union AG was renamed AUDI AG, and since that time, the company and its products have shared the same short, memorable name. Ninety years ago, in February 1935, a spectacular attempt to break speed records took place in Italy. After test drives in October 1934 with the Grand Prix racing car on the AVUS in Berlin, the Auto Union racing department started developing the vehicle that would later be known as the “Lucca” car.
In 2008, the TTS sports model was launched with a 2-liter turbo engine and 272 PS, followed a year later by the TT RS with a 2.5-liter five-cylinder turbo engine with 340 PS and 360 PS in the Audi TT RS plus. In 2008, Audi launched the TT 2.0 TDI quattro – the world’s first production sports car with a diesel engine. Audi virtual cockpit and OLED debut in the third generation The third generation of the Audi TT was launched in 2014. For the new TT and TT RS, the designers reinterpreted the unmistakable lines of the original 1998 TT for the modern age. They enriched them with numerous dynamic facets, while the round fuel tank cap with typical TT lettering remained true across the generations. While many profile details also deliberately recalled the first-generation design classic, the third-generation TT offered several technical innovations. For example, this model marked the debut of the Audi virtual cockpit, a fully digital instrument panel with highly detailed displays that replaced analog instruments and the MMI monitor. In 2016, a new era for automotive lighting technology began in the Audi TT RS, when Audi used organic LEDs, known as OLED technology, for the first time. The car also used a 2.5-liter five-cylinder turbo engine, one of the most exciting engines the Audi brand has to offer. With its 400 PS, this engine boasted a sporty sound and, on top of that, was named “International Engine of the Year” nine times in a row. With the special Audi TT RS Coupé iconic edition model, which came in Nardo Gray and was limited to 100 units, Audi combined the design and technology highlights from a quarter of a century of the Audi TT to celebrate the car’s 25th anniversary in 2023. The final Audi TT is a TTS in Chronos Gray Cloaked in Chronos Gray, the final Audi TT, a TTS, leaves the plunge pool at the paint shop at the Audi plant in Győr.
Perfect partnership: Bentley, Lamborghini and Ducati are powering their way to an electric future 2 1 4 3 1 Audi S6 Sportback e-tron: electric power consumption (combined): 16.7–15.7 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A. 2 Bentley Flying Spur Speed: fuel consumption (weighted combined): 1.4 l/100 km; electric power consumption (weighted combined): 29.3 kWh/ 100 km; CO₂ emissions (weighted combined): 33 g/km; CO₂ class (weighted combined): B; fuel consumption with empty battery (combined): 10.7 l/100 km; CO₂ class with empty battery: G. 3 Lamborghini Revuelto: fuel consumption (weighted combined): 11.9 l/100 km; electric power consumption (weighted combined): 10.1 kWh/100 km; CO₂ emissions (weighted combined): 276 g/km; CO₂ class (weighted combined): G; fuel consumption with empty battery (combined): 17.8 l/100 km; CO₂ class with empty battery: G. 4 Ducati DesertX Brand Group Progressive https://www.audi.com/en/sustainability/people-society/responsibility-in-the-supply-chain/s-rating.html Strategy & Company Finance ESG Appendix 29 Audi Report 2024 Bentley Continental GT Convertible:⁸ The ultimate combination of supercar performance, handcrafted luxury and everyday suitability. Ph ot os : B en tl ey M ot or s Lt d. I n the year under review, Bentley presented its Beyond 100+ strategy roadmap. The roadmap provides for a new plug-in hybrid model or battery electric vehicle every year up to 2035. The first battery-electric Bentley will be launched in 2026 – and is set to establish a new segment as the world’s first real luxury SUV for urban living. At the same time, the British luxury brand is extending the life cycle of its plug-in hybrid models, before all-electric vehicles are to be exclusively offered from 2035. In addition, Bentley is investing sustainably in its “Dream Factory” in Crewe, where it is developing a flexible, digital plant for high-quality next-generation products.
Anniversary Dates 2025 Audi Tradition 2 Anniversary Dates 2025 Contents Anniversaries in Our Corporate History May 2000 25 years Market Launch of the Audi allroad quattro ....5 June 2000 25 years Sales Launch of the Audi RS 4 B5 ...............6 June 2000 25 years Market Launch of the Audi A2 ..................... 7 December 2000 25 years Audi museum mobile Ingolstadt ................9 March 1990 35 years Presentation Audi duo .............................10 September 1990 35 years First Appearance Audi Coupé S2...............11 January 1985 40 years Renaming of Audi NSU Auto Union AG to AUDI AG ..........................................................12 Autum 1985 40 years Audi Introduces Fully Galvanized Bodies in Mass Production ...............................................13 February 1980 45 years Audi 200 5T – Audi’s First Turbocharged Petrol Engine .......................................................14 Oktober 1975 50 years Audi 80 GTE ...........................................15 End of 1975 50 years Start of Porsche 924 Production in Neckarsulm ......................................................16 Oktober 1970 55 years Market Launch of the Audi 100 Coupé S ....17 September 1965 60 years Reintroduction of the Audi Brand ..............18 1965 60 years NSU Prinz 1000 TT and NSU Typ 110 ........ 20 September 1955 70 years Large DKW 3=6 ....................................... 22 Audi Tradition 3 Anniversary Dates 2025 End of 1955 70 years DKW Plastic Bodies .................................. 23 August 1950 75 years First DKW Passenger Car After the War ..... 25 December 1945 80 years Establishment of the Central Depot for Auto Union Spare Parts in Ingolstadt ................ 26 February 1935 90 years Introduction of the Horch 850 Series ........ 27 February 1935 90 years Roadster Models of 1935......................... 28 Audi Tradition 4 Anniversary Dates 2025 Contents Motorsport 2000 25 years Audi’s First Victory at Le Mans .................. 30 1990 35
The Audi A2 represents another milestone in aerodynamics. At its debut at the IAA in 1999, its design, geared towards optimum streamlining and unusual proportions at the time, polarized public opinion. The basic model with an aluminum Audi Space Frame body achieved a drag coefficient of 0.28. The Audi engineers continued to tighten the aerodynamic screw with many individual measures and, in this way, reduced the drag coefficient of the Audi A2 1.2 TDI even further. The Audi A2 1.2 TDI is the world's first four-door, three-liter car and will be part of the special exhibition "Form vollendet"; it has a drag coefficient of 0.25 and an average fuel consumption of 2.99 liters per 100 kilometers. Curator Stefan Felber reveals his favorite inclusion in the upcoming exhibition: “The DKW F9 has a special meaning for me – it is the link between the two exhibitions, Windschnittig and Form vollendet. What’s more, this streamlined and seemingly plain car represents the new beginning of Auto Union in West Germany and IFA in East Germany.”