Rolf Michl - Biography
Managing Director of Audi Sport GmbH
Rolf Michl has been Managing Director of Audi Sport GmbH since September 2022. He was born in Oberstdorf, Germany, on April 15, 1978, and graduated with a degree in business administration from Otto Friedrich University in Bamberg, Germany, in 2006. In 2007, the man from Allgäu joined AUDI AG and, after holding positions in Germany and Italy, took on a new role in product management from 2011. In the role of project manager for the Audi Sport TT Cup, he built up the company’s first racing one-make cup in Germany from 2014. In the process, he and his team realized targeted support for international young talent. As Head of Global Product Marketing at Audi Sport, Michl then determined the global marketing profile of the R and RS models as the sporty spearhead of the model range. After a two-year stint at ABT Sportsline GmbH, the businessman returned to Audi Sport GmbH in 2019 as Director Sales and Marketing. This phase saw the biggest product offensive, including a doubling of sales and record earnings, and the unveiling of the first all-electric Gran Turismo Audi RS e-tron GT. His work as part of a global team intensified again in 2022: After holding the position of Chief Operating Officer of Audi Sport, Rolf Michl became part of the management team at Audi Sport GmbH.
Anton Habermeier - Biography
After completing a degree program in precision engineering and business engineering at the Munich University of Applied Sciences, he joined AUDI AG in 1994 as a planner in the toolmaking shop in Ingolstadt. In 1998, Habermeier assumed responsibility for a range of project management tasks in the pilot hall there and, a year later, was appointed group leader in the pilot hall in Neckarsulm. After returning to Ingolstadt, he evolved into a management position in 2002 and was responsible for mechanical engineering and measurement technology in the toolmaking shop. Habermeier played a key role here in driving forward restructuring, investment and digitalization. Between 2007 and 2015, he assumed a number of management roles in Plant/Equipment Construction in Neckarsulm and Ingolstadt. He and his team also helped to build the body shop equipment at all the Audi production locations and in the joint ventures in China, subjected them to the necessary qualification procedures and launched new manufacturing concepts in series production. In 2015, he became head of the Tooling business unit at AUDI HUNGARIA Zrt. and, shortly after, head of the press shop. Habermeier was most recently responsible for coordinating the expansion of not only expertise in the field of toolmaking and plant engineering but also – and above all – the exclusive series and its structural enhancement.