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As of June 1st, 2024 he took on the role of Chief Creative Officer at AUDI AG. In his position as creative director for brand creative design, he is responsible for the holistic design of every customer touchpoint with the Audi brand. Furthermore, he oversees all aspects of the automotive design such as Exterior, Interior, Colour & Materials, User Interface and User Experience design, Motorsport vehicles and Design Strategy. The design philosophy of Frascella is rooted in simplicity, sophistication and clarity – values he aims to incorporate into every aspect of Audi’s touchpoints to strengthen the brand through a consistent look & feel in all manifestations. Together with Frascella the Audi Design team stand for carving out design as the emotional force that can inspire, connect and drive change, and to cultivate and promote creativity as the beating heart of the brand.

Human Rights Officer, Audi Group Daniel Patnaik was born in Stuttgart-Bad Cannstatt (Germany) in 1972. After having completed his second state law examination, Daniel Patnaik started his career as a corporate lawyer in the legal department of AUDI AG in 2000, where he advised the Finance and Sales divisions and then, in a leadership position, the area of corporate law/Audi entities and the divisions of Technical Development, Procurement and Production. Daniel Patnaik gained international experience in Washington D.C. and, from 2005 to 2008, in Dubai (UAE). In Dubai, he was responsible for the legal affairs of the Audi Volkswagen Middle East FZE investment company as well as the development of the dealer network in the Near and Middle East countries. As Head of Legal Service for the Product Development Process at AUDI AG, Daniel Patnaik supported the entire life cycle of the products from 2018 to 2022. In this context, he was also responsible for the legal aspects of strategic fields of action at AUDI AG, such as autonomous driving, software/IT and artificial intelligence. As of January 1, 2023, AUDI AG has appointed Daniel Patnaik as Human Rights Officer of Audi Group. In this staff role, which reports directly to the Board of Management of AUDI AG, he coordinates and monitors respect for human rights within the Audi Group and along the supply chain. Daniel Patnaik supervises the activities of employees who contribute to the fulfilment of corporate due diligence duties. His particular focus is on the human rights strategy of Audi as well as risk management monitoring with regard to human rights- and environmental-related impacts of the company's activities. As Human Rights Officer of Audi Group, Daniel Patnaik delivers an important contribution to comply with legal requirements in the context of supply chain due diligence and supports the company’s strategic alignment with ESG (Environmental, Social, Corporate Governance) criteria.