History
Inauguration of first local Audi gear works in Tianjin. 2017 Market launch of Audi Q7 e-tron (import). Launch of Audi on demand+ in Beijing. 2018 Receipt of two test licenses for highly automated driving (Level 4) in Wuxi and Beijing. Launch of locally manufactured Audi Q2 L. Launch of Audi Q5 with extended wheelbase. World premiere of Audi Q8 in Shenzhen. Inauguration of Q-Factory in Changchun. 2019 World premiere of Audi AI:ME concept at Auto Shanghai. World premiere of China-specific generation of Audi connect. Launch of Audi e-tron (imported). Launch of locally manufactured new Audi Q3. Launch of locally manufactured new Audi A6 L. Launch of locally manufactured Audi Q2 L e-tron. 2020 Delivery of six millionth Audi in China. Start of local production of Audi e-tron. Annual sales exceed 700,000 vehicles for first time. Foundation of Audi FAW NEV Company Ltd. 2021 Launch of two-partner strategy with new partner SAIC and complementary model portfolio to the cooperation with FAW and existing model portfolio. Delivery of seven millionth Audi in China. Opening of first Audi Urban Showroom with partner SAIC. Start of production of Audi A7 L and Audi Q5 Roadjet e-tron at SAIC location in Anting (Shanghai). Start of production of Audi Q4 e-tron with FAW in Foshan. Demonstration of development testing of Level 4 automated driving on public roads using 5G technology in Wuxi. 2022 Groundbreaking ceremony for new production site in Changchun. With construction set to finish by the end of 2024, this will be the first automotive plant in China where only all-electric Audi models roll off the line. Relocation of Audi China development team to new development center, the Audi China Building. Market launch of electric models Q5 Roadjet e-tron, Q4 e-tron, and RS e-tron GT.
Combined Annual and Sustainability Report 2024
Audi is already offering such services in certain regions with its “Audi on demand rent” and “Audi on demand subscribe” solutions and showing how Mobility as a Service works in practice. The special thing about this is that “Audi on demand rent” allows customers to find the perfect Audi for every occasion. They can choose the vehicle model, the interior equipment and the color to suit their needs. “Audi on demand rent” and “Audi on demand subscribe” complement the classic leasing of vehicles by offering a more flexible alternative. In addition to the “Audi on demand” services that have already been successfully launched in Germany, a further mobility service was piloted in 2024. The mobility platform Giravolta allows customers of a car dealership to view the dealership’s available fleet and book vehicles at short notice. Some other use cases trialled in this pilot project include employees booking vehicles from their employer’s fleet as well as special use cases in local tourism. Further pilot projects along these lines are planned for 2025. Technik” – a slogan largely inspired by technologies such as quattro drive and Aluminum Space Frame – and carry it forward into the digital age. Bouquot also took over as head of Technical Development on January 1, 2025, as the division was merged with his previous area of responsibility. > In the year under review, Audi consistently aligned its Technical Development division with the principles of a matrix organization. As a result, product line management now bears more entrepreneurial responsibility, while the lines of responsibility within Technical Development are more clearly structured. The intention behind this is to speed up the process of bringing models to market maturity, while also supporting the paradigm shift toward software- centric vehicle development.
2023: Combined Annual and Sustainability Report
Audi is already offering such services in certain regions with its Audi on demand rent and Audi on demand subscribe solutions and showing how Mobility as a Service (MaaS) works in practice. The special thing about this is that Audi on demand rent allows customers to find the perfect Audi for every occasion. They can choose the vehicle model, the interior equipment and the color to suit their needs. Audi on demand rent and Audi on demand subscribe complement the classic leasing of vehicles by offering more flexible alternatives. With Audi on demand rent (available in Germany, rollout planned in other markets) customers can find the right Audi for a short-term rental of between one and 28 days. Audi on demand subscribe (available in Germany and France, rollout planned in other markets) offers customers the option to drive an Audi on a subscription basis and experience mobility without a long-term commitment: subscriptions for selected electric vehicles are available for three, six or 12 months. The monthly subscription rates include the car ownership costs, such as insurance, maintenance and wear. Both services are offered in cooperation with the rental company Euromobil GmbH in collaboration with Europcar Mobility Group. Europcar is one of the leading car rental firms with a worldwide fleet of around 256,000 vehicles and is closely linked to the Volkswagen Group. The company is also pivotal in the establishment of a new mobility platform in the Volkswagen Group. This new platform aims to cover a range of different mobility needs, from hourly rental offers through to multi-year leases. The Group is therefore unlocking a rapidly expanding source of income with an expected global market volume of roughly EUR 100 billion in 2030. The Audi vehicles play an integral role in gaining market share in the premium segment.