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Powerful and partially electrified: modern combustion engines impress with strong acceleration and higher efficiency thanks to advanced mild-hybrid technology MHEV plus Pure driving enjoyment: A5 and S5 models deliver a new interpretation of the brand's signature driving characteristics Digitalization in the interior and exterior: new operating concept with MMI panoramic display and second-generation digital OLED rear lights with communication light The new Audi A5 impressed numerous media representatives and many potential customers with its qualities at its world premiere. Now it is proving its qualities in the south of France: the model variants of the Audi A5 unfold their full potential on the winding roads of the Côte d'Azur. The scenery is straight out of a James Bond movie: a narrow road winds through the French Maritime Alps between rugged, overgrown mountains. It leads through tunnels carved into the rock and features bends of all kinds, alternating between tight turns and long sweepers. The hinterland of Nice, France, offers the perfect setting to get to know the character of the new Audi A5 models. The roads of the Côte d'Azur are particularly challenging for the chassis and drivetrain of the new mid-size models based on the Premium Platform Combustion (PPC) due to their profile. Powerful and partially electrified gasoline and diesel engines with MHEV plus The new A5 model series marks the launch of the first engines with the new MHEV plus technology from Audi – a 48-volt mild-hybrid system with powertrain generator, belt starter alternator and lithium iron phosphate battery.

Successful for decades: 662,762 units across three generations built over 25 years Design inspired by Bauhaus: every shape has a clear function Vorsprung durch Technik: New technologies launched with the TT, including Audi magnetic ride, Audi virtual cockpit, and OLED technology A quarter of a century of TT history: When Audi presented the concept car at the IAA in 1995, public opinion became clear right away: “This car should be mass-produced – exactly as it is!” With the series debut in 1998, the Audi TT wrote design history and was built across three generations as a Coupé and Roadster. With a vision of “a car for enthusiasts,” Audi presented the Audi TT Coupé as a sports car concept at the IAA in Frankfurt in the fall of 1995. Shortly afterward, the decision was made to mass-produce it. Torsten Wenzel, the exterior designer at Audi who helped introduce the study to series production, recalls: “To us, the greatest praise was when the trade press noted appreciatively that not much had changed from the concept to production model, although we did, of course, have to adapt many details due to the technical specifications for the production version, including the proportions.” Most noticeable was the integration of a rear side window, which elongated the car’s profile and increased the sports car’s dynamics. For Wenzel, the TT remains “a driving sculpture, with highest-quality surfaces and lines.” The body of the Audi TT appears to be made from one piece, Wenzel says, and the front end without traditional bumper overhangs emphasizes its distinctive shape. Another design element contributes to the unmistakable silhouette of the Audi TT Coupé: the circle – “the perfect graphic shape,” as Wenzel describes it. Numerous circular elements inspired the sports car’s exterior and interior design. Inspired by Bauhaus, every line in the Audi TT has a purpose, every shape a function. “At Audi Design, we always follow the philosophy of ‘less is more.’

The R8 was Audi’s first super sports car and the result of a cooperation with subsidiary Lamborghini A total of 45,949 units have left the Neckarsulm and Böllinger Höfe plants since 2007 The final particular model is a pinnacle: the R8 V10 GT RWD with rear-wheel drive A super sports car legend takes its leave: In its 17 years, the Audi R8 has captured hearts and celebrated just as many successes. After 45,949 units produced, the final R8 rolled off the line at Böllinger Höfe in March 2024. A look back at an unparalleled success story. Breathtaking design, a tantalizing engine sound, and driving dynamics like no other road-legal Audi ever offered: When it was unveiled in 2006, the R8 was a revolution – in Germany and around the world. A mid-engine super sports car; never before had Audi offered such a vehicle. With the R8, Audi moved into more exclusive segments previously dominated by brands such as Ferrari, Porsche, and Lamborghini. The Audi R8 was developed and built by the former quattro GmbH (today: Audi Sport GmbH). It immediately became the sporty icon in the company’s product portfolio and continues to contribute to the exclusive image of the Audi brand to this day. The R8 name refers to a successful race car that brought Audi more wins at Le Mans than any other manufacturer in history: In 1999, Audi launched its legendary Le Mans program with a sports prototype that started in the LMP900 class. The first name of this racing prototype was R8. It won at the 24 Hours of Le Mans in 2000, 2001, 2002, 2004, and 2005, making it the Le Mans sports car with the most victories in modern history. The prototype claimed more victories at the 12 Hours of Sebring, a race in the USA, which it won every year from 2000 to 2005. With these victories, Audi increased its prestige in international racing and laid the foundation for the road-legal R8 super sports car.

The new Audi Q5 SUV: Dynamic design, high variability, new infotainment, and modern operating concept First SUV model on the Premium Platform Combustion (PPC) with efficient, partially electrified combustion engines Gernot Döllner, CEO of AUDI AG: "As the second model of our new generation of highly efficient combustion engines, this new edition of the successful model marks the next important step in the rejuvenation of our portfolio" The Audi Q5 SUV has been one of the most popular SUVs in the midsize-segment in Germany and Europe for more than 15 years. Audi is now presenting the latest generation of the bestseller: the Q5, which is even more modern and dynamic. It is the first SUV based on the PPC and is powered by petrol and diesel engines that have become even more economical thanks to MHEV plus technology. The Q5 impresses with a modern and infotainment system and operation concept, customizable digital light signatures and modern driver assistance systems. The sporty Audi SQ5 complements the new model series at its premiere. In future, models with plug-in hybrid technology will expand the model family. Gernot Döllner, Chairman of the Board of Management of AUDI AG, sees the new Audi Q5 SUV as a guarantee of success: "The Audi Q5 has been our most successful and most important SUV model in the midsize class for more than 15 years. The new edition is a further development of its proven characteristics," says Gernot Döllner. "As the second model in our new generation of highly efficient combustion engines, it marks the next important step in the rejuvenation of our portfolio. I am certain that the new Audi Q5, as a sporty all-rounder with a dynamic SUV design, will continue its success story." With the new Q5, Audi is launching the third generation of its successful model.

Sascha Heyde and Wolf Seebers are car guys through and through and have been friends for 20 years – and as Audi exterior designers, they shaped the A6 e-tron family together. They first revealed their vision in the stunning A6 e-tron concept and A6 Avant e-tron concept; now, they have brought the design and technology of these vehicles to series production. But how does one make one’s ideal a reality? A conversation about and with two real brothers of design. Mr. Heyde and Mr. Seebers, the story of the Audi A6 e-tron began with two show cars. Do we still need concepts today? Sascha Heyde: We think of concepts as visions unbridled. Free and uncompromising in terms of their conception and implementation. We live in a unique age for automotive design. The importance of sustainable solutions, suitability for everyday use, personal freedom, and the evolution of Audi’s high-performance and premium quality DNA for the electric age – design can take many approaches to help shape this transition. Concepts let us quickly and systematically break down old barriers, create new worlds, and look for answers. They are leaders in innovation, representing a vision of design and new technologies. Wolf Seebers: Cars are no longer just about getting from A to B as comfortably, quickly, and conveniently as possible. That is far too short-sighted these days. Cars in the premium segment are more like companions, design objects, and an expression of your personality. Concepts help us explore, define, and create such spaces without limitations.

Audi Design redefines the Sedan and makes the Avant even more attractive Technology meets comfort in the interior with new electronic architecture First combustion-engine version to enable partially electric driving thanks to drivetrains with MHEV plus technology Gernot Döllner, CEO of Audi: "The new A5 shines with its sporty design, new interior and modern electronic architecture. It also marks the launch of our new generation of efficient combustion engines" Audi is opening the next chapter in its successful history in the mid-size segment with the new A5 family. Launching 30 years after the first Audi A4, the sharpened design language of the latest generation, now called the Audi A5, captivates with premium proportions. Both body styles, Sedan and Avant, perfectly embody the sporty essence of the Audi design philosophy. A new design language in the interior creates a generous feeling of space and places the displays on a digital stage. The new operating concept increases interaction with the vehicle. Efficient, partially electrified combustion engines and thrilling S models round off the range. With the expansion of its model range, AUDI AG has restructured the naming of its vehicles since 2024. The numbers in the names of electric and combustion-engine models are the differentiator. Going forward, even numbers stand for electrically powered models, odd numbers for vehicles with combustion engines. With the debut of the latest generation, the Audi A4, a long-standing bestseller, will be called the Audi A5 and will be produced in Neckarsulm. It is offered in four new variants: as the A5 Sedan and S5 Sedan and as the A5 Avant and S5 Avant.

Compared to conventional lead-acid batteries, these offer advantages in terms of size, storage capacity, and weight and are also very cycle-resistant. This means they lose only an insignificant amount of capacity even after several thousand charging cycles. They can also be charged with high charging currents and are very resilient when delivering electrical power. The belt alternator starter is responsible for starting the engine and supplying electrical energy to the battery. The belt drive has acoustic advantages and achieves a higher starting speed. This results in a fuel consumption advantage and greater starting comfort. In addition, the belt alternator starter can recover the engine's kinetic energy when switched off, placing the cylinders in the optimum position for restarting. The powertrain generator is the most powerful electric drive module in the new MHEV plus system. It marks the biggest distinction from Audi’s earlier MHEV technology, which works exclusively with a belt alternator starter. The powertrain generator can contribute up to 18 kW (24 PS) of electrical power to the drive. It sits in a compact unit with integrated power electronics directly on the transmission's output shaft. The position directly behind the gearbox offers several advantages: The power supplied or recuperated by the powertrain generator does not have to go through the transmission. This arrangement means it can be used for both front-wheel drive and all-wheel drive models. It also makes it possible to move the vehicle purely electrically, even without a combustion engine, when driving slowly – for example, in slow traffic. This is also possible when parking or maneuvering at low speeds. It additionally results in significantly improved vehicle acceleration, as the powertrain generator is the first drive component to deliver torque to the wheels.

This marks the start of a new generation of all-electric Audi models and the launch of Audi's largest product initiative The Audi Q6 e-tron stands for advanced technical innovations tailored to e-mobility and takes the digital experience to a new level Debut of the electronic architecture E3 1.2 as a future-oriented foundation with new hardware and software including new digital functions and software updates/upgrades over-the-air (OTA) The Q6 e-tron stands for Audi's commitment to sustainability, from product to production.