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The success story of AUDI AG in motorsport Victories and titles since the beginning of the last century Audi is positioning itself as the sportiest manufacturer in the premium segment and has a perfect basis for this: motorsport. Sportiness, advanced technology and emotional design are the foundations for the success of the Audi brand. Valuable genes for this come from motor racing. Entering the premier class of motorsport Audi is facing what is arguably its biggest challenge in motorsport. From the 2026 season, the brand will be competing in the FIA Formula 1 World Championship with its own works team. Development of the drive unit (“Power Unit”) is in full swing at the Neuburg an der Donau site. Thanks to open competition, Formula 1 serves as a technology driver for both electromobility and sustainable e-fuels. Success with electric drive concepts Sustainability does not only play an important role in the premier class of motorsport. The company began electrifying its motorsport program in endurance racing in 2012. With the first victory of a hybrid racing car at the Le Mans 24 Hours, Audi achieved a pioneering feat at the world’s most important endurance race in 2012. The Audi R18 e-tron quattro remained unbeaten three times in a row at Le Mans in 2012, 2013 and 2014. Many other innovations such as the Audi laser light complement the pioneering technical achievements. Drivers and manufacturers titles with the hybrid sports car in the 2012 and 2013 FIA World Endurance Championship (WEC) complete the Audi sports car era, which ended in 2016. Following the LMP program with the R18 hybrid sports car, Audi was the first German car manufacturer to compete in the all-electric Formula E racing series in the 2017/2018 season. With four victories and a total of eleven podium finishes, Audi Sport ABT Schaeffler clinched the team championship after twelve races.

Audi is positioning itself as the sportiest manufacturer in the premium segment and has a perfect basis for this: motorsport. Sportiness, advanced technology and emotional design are the foundations for the success of the Audi brand. Valuable genes for this come from motor racing. Entering the premier class of motorsport Audi is facing what is arguably its biggest challenge in motorsport. From the 2026 season, the brand will be competing in the FIA Formula 1 World Championship with its own works team. Development of the drive unit (“Power Unit”) is in full swing at the Neuburg an der Donau site. Thanks to open competition, Formula 1 serves as a technology driver for both electromobility and sustainable e-fuels. Photo: Showcar with Audi F1 launch livery Milestones Success with electric drive concepts Sustainability does not only play an important role in the premier class of motorsport. The company began electrifying its motorsport program in endurance racing in 2012. With the first victory of a hybrid racing car at the Le Mans 24 Hours, Audi achieved a pioneering feat at the world’s most important endurance race in 2012. The Audi R18 e-tron quattro remained unbeaten three times in a row at Le Mans in 2012, 2013 and 2014. Many other innovations such as the Audi laser light complement the pioneering technical achievements. Drivers and manufacturers titles with the hybrid sports car in the 2012 and 2013 FIA World Endurance Championship (WEC) complete the Audi sports car era, which ended in 2016. Following the LMP program with the R18 hybrid sports car, Audi was the first German car manufacturer to compete in the all-electric Formula E racing series in the 2017/2018 season. With four victories and a total of eleven podium finishes, Audi Sport ABT Schaeffler clinched the team championship after twelve races. Things continued to go electric after that: the brand with the four rings competed in the famous Dakar Rally from 2022 with an innovative prototype.

Audi has built cars at the Ingolstadt site for 75 years. This is where AUDI AG has its headquarters; around 40,000 employees (as of December 31, 2024) work in Ingolstadt to achieve “Vorsprung durch Technik”. From the initial idea to the finished automobile, the entire production process for the Audi Q2*, Audi A3, Audi A6 e-tron*, and Audi Q6 e-tron* takes place at the Ingolstadt plant. The Audi Ingolstadt location continues to develop into a networked digital factory for the electrified future. Modern production systems and high-tech solutions enable highly efficient, sustainable manufacturing. With the Audi A6 e-tron* and Audi Q6 e-tron*, two fully electric models are rolling off the line in Ingolstadt. By making the assembly lines more flexible across the board and thanks to a battery assembly facility located nearby, the location is well prepared for the gradual shift to electric mobility and production of additional fully electric models. The largest production facility in the Audi Group is the economic engine of the region and, as the primary plant and a high-tech site, it brings five locations together in one think tank: Audi Ingolstadt factory (headquarters with Technical Development) Münchsmünster manufacturing site (module/system production and press shop) Audi Neuburg high-tech area Headquarters of Audi Sport GmbH Headquarters of Audi Formula Racing GmbH Technical Development divisions with a focus on driver assistance systems and integrated safety (FAS/IS)Audi driving experience center Home of Ducati Motor Deutschland GmbH Proving grounds Neustadt a. d. D. (high-security area of Technical Development) incampus technology park (Audi Vehicle Safety Center and Data Center) At the Audi Forum Ingolstadt, the company’s headquarters, Audi presents its products, its tradition, and its social commitment. The Audi Forum is designed as a center for personal encounters between customers, employees, and visitors from all over the world.

With 471 kW (640 PS) and 850 Nm of torque, the new RS Q8 performance takes the top position among models from Audi Sport GmbH An expressive exterior and new, lighter* wheels significantly sharpen the appearance of Audi’s most powerful SUV yet again With a time of 7:36.698 minutes, the RS Q8 performance sets a new best time for production SUVs on the legendary Nürburgring Nordschleife circuit Audi Sport boss Rolf Michl: "The RS Q8 performance owes its lap record to the interplay of the V8 engine and chassis components as well as the passion of the Audi Sport GmbH team for absolute performance." Audi is rounding out the Audi Q8 model range, not only with the new RS Q8 with an output of 441 kW (600 PS) but is adding a new, second version to the top model in the series: the RS Q8 performance . Its increased output of 471 kW (640 PS) makes the SUV the most powerful series-produced combustion model in the history of Audi Sport GmbH. Both vehicles boast outstanding driving dynamics thanks to an optimized, self-locking center differential while guaranteeing an equally impressive suitability for everyday use.