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Audi Report 2020 44 Strategy begin local production of electric vehicles on the Premium Platform Electric (PPE) in Changchun. China is a central pillar for the sustained success of Audi in general and a top priority for me. The strong sales figures there despite the coronavirus pandemic bolster our result in 2020. At the same time, we are concentrating not just on one market, but on three pillars: Europe, USA and China. What are you planning for the next 12 months? M. D. We launched a number of key projects at full throttle last year and have set ourselves ambitious goals. I want to maintain this drive. Now we just need to turn them into results! It is important that all the cogs fit together and that we exploit the synergies fully – both at Audi and in the Volkswagen Group. I am absolutely convinced that we will be even more efficient and faster next year, bring more character and innovations to our cars and actively drive the transformation of the automotive industry forward. Audi e-tron GT quattro: combined electric power consumption in kWh/100 km: 19.6–18.8 (NEDC); combined CO₂ emissions in g/km: 0 P h o to : A U D I A G P h o to : A U D I A G Audi Report 2020 45 R e n d e ri n g : H a n n e s W e ik e rt / P h o to : A U D I A G Strategy Hildegard Wortmann Member of the Board of Management of AUDI AG Marketing and Sales We will generate enthusiasm for electric mobility with emotional experiences for our customers Audi Report 2020 46 Ms. Wortmann, what was the greatest challenge for Marketing and Sales in 2020? Hildegard Wortmann The coronavirus pandemic was certainly our greatest challenge. However, we used the crisis as an opportunity to blaze new trails: We successfully expanded the digital business in a short period of time. We stayed in contact with our partners, customers and fans worldwide the entire time with great flexibility and new ideas. Despite social distancing rules, we have moved closer together in the process.