Let’s talk about PROGRESS: Audi inspires international pioneers at the Bits & Pretzels event
Under the motto “Let’s talk about progress” Audi invited experts from all over the world to take the virtual stage at the Bits & Pretzels event. In order to be an active partner providing added value to the start-up community, Audi and its guests gave answers to questions such as: What are the success factors for leadership in today’s world? How does branding sustainably create value? And which internationally successful business models inspire the start-up community? More than 3,000 participants joined Audi’s virtual program and gave their interactive input via online chats.
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Let’s talk about PROGRESS: Audi inspires international pioneers at the Bits & Pretzels event
Under the motto “Let’s talk about progress” Audi invited experts from all over the world to take the virtual stage at the Bits & Pretzels event. In order to be an active partner providing added value to the start-up community, Audi and its guests gave answers to questions such as: What are the success factors for leadership in today’s world? How does branding sustainably create value? And which internationally successful business models inspire the start-up community? More than 3,000 participants joined Audi’s virtual program and gave their interactive input via online chats.
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Re-orientation of the brand takes shape – Audi starts a new brand campaignAudi is redefining “Vorsprung” and putting people with their values and needs at the heart of the refined brand strategy. Sustainability, digitalization and design continue to be the core themes. The transformation towards sustainable and digital premium mobility is emphasized in the new global brand campaign with the slogan “Future is an Attitude”. Furthermore, the re-worked corporate identity will be globally visible for the first time.