Audi TechTalk: Light
Audi has been consistently driving progress in lighting technology for more than 20 years. What used to serve exclusively for the safety now shapes the visual appearance of every Audi model with its combination of design and technology. And with the digitization of lighting technology, this perspective will change even further in the future: towards even more personalization and comprehensive external communication.
The Audi TechTalk Light shows the Audi milestones in lighting technology and provides a deeper insight into the Audi philosophy on the subject of light as well as the latest lighting technologies, including an outlook for the future.
Complete information and press material can be found here.
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Brand-defining aesthetics and uncompromising functionality: How Audi reinvents light
Audi is advancing into new dimensions in automotive lighting technology. Originally, vehicle lighting mainly served the purpose of ensuring traffic safety for all road users. Previously unknown prospects are now opening up in the wake of digitizing headlights and rear lights: light becomes a medium of external communication and interaction, personalizes design, and provides customers with new styling and customization options.
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New dimensions in lighting technologyAudi is advancing into new dimensions in automotive lighting technology. Originally, vehicle lighting mainly served the purpose of ensuring traffic safety for all road users. Previously unknown prospects are now opening up in the wake of digitizing headlights and rear lights: light becomes a medium of external communication and interaction, personalizes design, and provides customers with new styling and customization options.