With the “Digital Shift“ a future-oriented pilot project that aims to transform the workforce, has been launched at Audi site at Neckarsulm. The project gives employees the opportunity to qualify for future jobs in Digital Production. An unconventional recruiting concept puts the focus on interests instead of qualifications. This qualification initiative will serve as the blueprint for additional pilot projects. Under the project name “Digital Future”, IT-minded employees at the Ingolstadt site will also have the opportunity to upgrade their qualifications.