The high-tech Audi Neuburg site is an integral part of the Neuburg an der Donau region and is home of Audi driving experience, Motorsport Competence Center/Audi Sport and of Audi Sport customer racing. Audi Neuburg is enjoying growing popularity in the region and abroad. In 2016 a total of 19,300 people visited the site. The visitors participated in Audi driving experience driver training courses or visited one of more than 750 events.