Audi publishes user typology and emotional landscape of autonomous driving

The “suspicious driver”: In the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. The “suspicious driver” likes to stick with what already exists and would use autonomous driving only if it had become fully established.