Progressive: the interior design

The powerful design of the exterior and its striking three-dimensional details continues inside the car. Precise horizontal lines and cleanly designed surfaces dominate, including the black panel look in the instrument panel and on the center console. A wide air vent strip on the passenger side accentuates the horizontal. In front of the driver, the vents form a unit with the instrument cover – that underlines the sporty character of the cockpit. A horizontal decor surface completes the instrument panel at the bottom; it runs the full width and is interrupted only by the steering column.

Many of the design motifs in the interior of the new S3 models make reference to each other and the exterior. For example, the hockey stick shape of the door handles is reminiscent of the geometry of the headlights and rear lights. In the same way as for Audi’s full-size class models, the design and the new operating concept merge into one. The central element is the large MMI touch display in the center of the instrument panel. Embedded in a trapezoidal black panel trim, it is hardly noticeable when switched off.

Below the central display is the newly designed air conditioning control unit, whose key functions are operated using paddles. The center tunnel console is home to the new shifter for the seven-speed S tronic and the new sensory volume slider that responds to even light touches. 

All terms in blue in the text are explained in detail in the technology lexicon at www.audi-mediacenter.com/en/technology-lexicon.

The equipment, data and prices stated here refer to the model range offered for sale in Germany. Subject to change without notice; errors and omissions excepted.