Interior

Much like the exterior design of the Audi RS 7 Sportback and the Audi RS 7 Sportback performance, the design language in the interior combines taut, sinewy surfaces with clearly defined contours. All the design motifs are logically connected. There is plenty of space for the driver and passenger, with the architecture of the interior accomplishing a seamless transition to the futuristic user interface.

From the Audi A7 Sportback, the RS 7 Sportback and the RS 7 Sportback performance take their fully digital operating concept called the MMI touch response, which can be operated intuitively like a smartphone with touch and swipe gestures: Two touch displays with haptic and acoustic feedback replace the rotary push-button and many buttons from the previous model.

The upper MMI touch response display is embedded in the black-paneled architecture in a way that renders seeing where the display ends and the surroundings begin almost impossible. The asymmetric console in the center tunnel also stands out with its black-paneled look and houses a second display and a strip of buttons. It and the control panel for the lighting functions are optionally available with touch response technology.

As standard, the driver and front passenger sit on RS sport seats in black pearl Nappa leather/Alcantara with a rhombus pattern and RS embossing. An even sportier option is available in the form of RS sport seats covered with perforated Valcona leather, featuring a honeycomb pattern and RS embossing. The perforation enables seat ventilation for the first time.

The two RS design packages, available in either red or gray, bring a splash of color, with contrasting stitching on the Alcantara steering wheel rim, gear lever gaiter, and knee pads. Each package also features seat belts with colored edging and RS floor mats. Optional inlays in natural gray-brown wood or matte aluminum open up a range of possibilities for customizing the interior.

The contour/ambient lighting package is standard in the RS 7 Sportback and RS 7 Sportback performance. Both bring the interior design to life in the dark and highlight the space, volume, and materials. The ambient light makes the dashboard and center console seem to float, and in the door it enhances the sense of space. The contour light traces the large lines on the center console and in the door panels and can be set to any of 30 colors. RS and RS 7 logos adorn the interior on the steering wheel, seats, and the illuminated front door sill trims. Logo projectors on the front and rear doors project the Audi Sport emblem onto the ground when the doors are open.

For the first time, Audi Sport is offering the five-door grand tourer with a three-seat rear bench. The sporty four-seater design with a two-seater rear bench is still available. The luggage compartment offers a base capacity of 535 liters (18.9 cu ft), which can be increased to as much as 1,390 liters (49.1 cu ft) with the split rear seatbacks folded down.

The long tailgate opens and closes electrically as standard, with an optional convenience key allowing it to be operated by foot gesture control.

Customers can use the new “Audi Exclusive Customizer” visualization tool to design their vehicles in thousands of individual combinations and thus create their own personal special edition. They can choose from a wide range of individual paint finishes as well as leather and stitching colors; the tool uses a 3D model to visualize the customization process. Check out the configurator here.

New interior accents in the Audi RS 7 Sportback performance

In the interior, the familiar RS design packages in gray and red have been expanded to include blue. The steering wheel rim in Alcantra black features contrasting stitching in Mercato blue, while the floor mats, the side of the center console, and the selector lever cuff also come with blue contrasting stitching. The seat belts are Ocean blue with the decorative inlays in a carbon twill structure with optional blue accents. The selector lever knob and the side of the center console are made with Dinamica microfiber, which consists of around 45% recycled PET fibers and the sports seats feature high-quality Valcona leather upholstery perforated with honeycomb stitching with contrasting stitching in Mercato blue. Another distinguishing feature is an entrance LED in the front doors that projects the lettering “RS performance” onto the ground next to the car.

Customers can order RS design packages in the three available color variants with optional additional features: decorative inlays, door armrests, and center armrest in Dinamica microfiber. An added benefit of this equipment variant is the seat center panel with a gray, red, or blue inlay, while the customer’s chosen color shows through the perforated sports seats and the seat backs feature RS embossing in matching colors.

All terms marked in the text are explained in detail in the technology lexicon at www.audi-mediacenter.com/en/technology-lexicon.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.