Portrait of Ducati

Powerful engines, unmistakable design, innovative technologies, and a great deal of passion for motorbikes: this is the credo that the company, founded in 1926, still follows today in the development and construction of its world-famous motorbikes. Ducati has been part of the Audi Group since 2012 and, together with Audi, Lamborghini, and Bentley, belongs to the Brand Group Progressive.

Ducati will continue to be represented with a broad product range in the most important market segments in 2025: Diavel, XDiavel, Hypermotard, Monster, Multistrada, Panigale, Streetfighter, SuperSport, Scrambler Ducati, DesertX and the new Hypermotard 698 Mono RVE as part of the Hypermotard family. Since 2019, Ducati has also been building high-quality e-mountain bikes and city e-bikes.

New models for 2025

With the 2025 model year, Ducati has completely renewed its lineup, starting with the Panigale V4 introduced during the World Ducati Week. The Superbike from Borgo Panigale introduced evolutionary electronic solutions such as the Ducati Vehicle Observer and the Race eCBS. These, along with the new Hollow Symmetrical Swingarm and the new Brembo Hypure calipers, made the Panigale both faster and safer in the hands of riders with different levels of experience. The new Streetfighter V4, in turn, is the closest ever to a Panigale, becoming the segment’s point of reference when it comes to performance. The Multistrada V4 family received many upgrades for its 2025 model year, becoming even more comfortable, performant, and efficient.

What’s more, the new V2, with 890 cc engine, debuts in the completely redesigned Multistrada, Panigale, and Streetfighter V2 families. The Ducati Scrambler family has been refreshed with the new Icon Dark and Full Throttle models, celebrating its 10th anniversary with the 10° Anniversario Rizoma edition.

Sophisticated technology and characteristic design

Style, sophistication, and performance are the brand's core values. Ducati motorbikes are the expression of sophisticated technology, unmistakable design, and, above all, great passion.

The essence of Italian style is reflected in the sleek lines of each model, whose high technological standards and performance benefit all motorcyclists who want to experience exceptional riding pleasure. The highest quality standards, constant innovation, and attention to rider safety are just some of the features that characterize Ducati motorbikes and guide the development of all new products. Drawing on its unique history and heritage, Ducati has never lost sight of its ambitious goal: to be the most desirable motorcycle brand.

Ducati sells its motorbikes in more than 90 countries. The most important markets are Europe, North America, and the Asia-Pacific region. Ducati has more than 800 authorized dealers and eleven subsidiaries.