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Lamborghini is celebrated as one of the most renowned and legendary names in the automotive landscape. Founded by Ferruccio Lamborghini in 1963 in Sant’Agata Bolognese, the company still has its headquarters there today. In this distinctive location, the production lineup exclusively comprises exceptional automobiles, with each model consistently achieving an iconic status.

At Lamborghini’s headquarters, 25 kilometers north of Bologna, approximately 3,000 employees assemble iconic super sports cars, that are the ultimate expression of power and precision on four wheels. There are currently three models in the Lamborghini range, including numerous special versions as well as one-off designs made exclusively to meet customers’ wishes. The current production models include the V12 HPEV (High-Performance Electric Vehicle) Revuelto, the Plug-In Hybrid Super SUV Urus SE, and the new class-beating HPEV Temerario, making the House of Sant’Agata Bolognese the first super sports car manufacturer with a fully hybrid fleet.

In 2024, Lamborghini set an all-time record for the fourth year in a row, surpassing 10,687 cars delivered through its 186 retailers in 56 countries. The EMEA (Europe, Middle East, Africa) area led the expansion with a 6% increase and 4,227 cars delivered, followed by the Americas up 7% with 3,712 units. The APAC region registered an increase of 3%, reaching a total of 2,748 cars distributed.

Today, Automobili Lamborghini has completed its hybridization journey in accordance with its sustainability roadmap first presented in 2021. The roadmap named “Direzione Cor Tauri” (in acknowledgment of the brightest star in the Taurus constellation) includes the electrification of the entire range by offering all models – Revuelto, Urus SE, Temerario – as hybrids. Over the coming years, the company is poised to continue the responsibility of decarbonization, further pushing the brand’s largest investment in history. Looking ahead, the product range will be expanded to include a fully electric GT 2+2 model (previewed by the Lanzador concept car) by the end of the decade.

Automobili Lamborghini’s ambitious sustainability goals also embrace the modernization of the entire Sant’Agata Bolognese site, which was already certified as net carbon neutral¹ since 2015. Both the expanded plant building and the new office building were built according to the world’s highest standards for energy efficiency and environmental sustainability. The strategy encompasses the entire enterprise – from production, supply chain, and logistics to the product use phase, covering the entire product life cycle and involving the whole company through a collective commitment. The “Direzione Cor Tauri” program delivers a pact to future generations, inspiring and serving as a model for innovation and sustainable progress on the path to total carbon neutrality for Automobili Lamborghini by 2050.

¹Audi understands net-zero CO₂ emissions to mean a situation in which, after other possible reduction measures have been exhausted, the company offsets the carbon emitted by Audi’s products or activities and/or the carbon emissions that currently cannot be avoided in the supply chain, manufacturing, and recycling of Audi vehicles through voluntary offsetting projects carried out worldwide. In this context, carbon emissions generated during a vehicle’s utilization stage, i.e. from the moment it is delivered to the customer, are not taken into account.