#AudiTogether: experience us online

Audi is a new founding partner of the GREENTECH FESTIVAL. This festival of green technologies and sustainable lifestyle has been fundamentally reconceived. Its founders, Nico Rosberg, Marco Voigt and Sven Krüger, will present the forum under the motto “celebrate change” as a hybrid for the first time, from 16 to 18 September in the Kraftwerk Berlin. A blend of on-the-spot program elements, digital components and livestreams will enable guests to have a close-up experience of numerous contents, some of them taking place simultaneously. With the GREEN AWARDS, Audi is also becoming the patron for one of the four core modules of the festival.

Under the motto “Together for Music”, the Audi Sommerkonzerte will be held in Ingolstadt from 2 to 5 July 2020. With four concerts streamed live from the Audi museum mobile and the hall for employee assemblies in Audi’s GVZ industrial park, the festival will celebrate its 30th anniversary with renowned artists and ensembles. For loyal festival audiences, small open-air concerts will take place in Ingolstadt. The originally planned festival program, “Lights of Europe”, is postponed until 2021.

Audi is opening up a new chapter in its communications via digital channels. Journalists from all over the world are able to familiarize themselves with new products, explore technologies and gain exclusive insights in virtual environments. Aside from the experience aspect, dialog takes center stage. That is why the new formats such as the “Audi TechTalk” emphasize intensive interactions between media representatives and experts from Audi.

Against the backdrop of the coronavirus crisis, Audi is intensifying its focus on digital solutions for its customers. The company and its dealerships are integrating e-commerce solutions for purchasing new and used cars in more and more markets. France is the pilot market for a new online reservation tool, and online sales of new cars from dealer stock have been launched in Germany. But virtual consulting and service offers are also continuing to gain importance.

Audi sees the crisis as an opportunity, and is sending a signal of solidarity from Ingolstadt. The artistic director of the Audi Summer Concerts, Lisa Batiashvili, together with other renowned musicians, is giving a concert on 14 April that will be streamed live from Audi’s press shop. Audi is holding the concert in the context of the international #AudiTogether campaign. In the coronavirus crisis, the company is also giving five million euros in immediate aid to support national and international humanitarian causes in its home regions.

Despite the corona pandemic and halted production, customers and fans can explore the high-tech production of Audi with the online AudiStream tour experience. The plant in Ingolstadt is open to visitors in virtual form. Anyone interested can book an interactive tour online at www.audi.stream and experience Audi at home on their screen.