Audi exclusive and Audi collection

Audi exclusive and Audi collection: Audi Sport GmbH leaves no wish unfilled

Audi collection accessories and the Audi exclusive customization program also contribute to the success of Audi Sport. For example, Audi Sport GmbH offers numerous equipment packages that include, among other features, red stitching for nearly all models in Audi’s portfolio. At the same time, the Audi exclusive team focuses on meeting customers’ individual needs.

From custom paint jobs and luxurious interior options with high-quality leather, embroidered decorative stitching, and selected woods to limited special editions – the wide range of options means practically no wish goes unfulfilled. This goes down well with customers the world over: In 2023, Audi exclusive made eleven strictly limited special editions and customized one in three Audi R8 models. 

The Audi exclusive vision: To translate Audi customers' customization concepts into attractive personal offers and provide them with a unique experience. This extends to new digital solutions, such as the “Audi exclusive Customizer,” a 3D visualization tool that customers can use to design their cars in thousands of individual combinations to create their own personal special edition.

With the Audi collection, Audi Sport GmbH creates a brand experience for customers and fans that goes beyond the automobile. The Audi collection implements high-quality lifestyle collections with unmistakable Audi DNA tailored to our customers’ lifestyles. As part of the global licensing business with the Audi brands, the Audi collection creates evocative products together with the license partners, such as the RS Q e-tron from LEGO Technic. With Audi corporate fashion and employee outfitting for trade fairs and events, the Audi collection always ensures a brand-appropriate appearance. The Audi stores in the Ingolstadt and Neckarsulm forums bring the Audi lifestyle world to life and are an integral part of our visitors' customer journey.