2023: Combined Annual and Sustainability Report
In the spotlight: product, technology, brand and the China and North America regions “The Audi Agenda is our roadmap for tackling the right topics and getting Audi models on the road now,” explains Gernot Döllner. At its core, the Audi Agenda focuses on what is important to customers: the prod- uct, technology and the brand. While that applies worldwide, the priorities for Europe, China and North America differ. Specific work packages and responsibilities have been defined for each of these fields of action. In the product area, the primary focus in recent months has been on making final adjustments to the Audi Q6 e-tron to satisfy customer requirements. Production started at the end of 2023. Preparations are now underway for the market launch. The next step is to finalize other important new products for 2024: especially the Audi A6 e-tron,² Audi A5² and Audi Q5.² In addition, Audi is continually developing technologies, particularly in the field of electric mobility, so as to act as a pioneer and set the standard when it comes to innovation in electric cars. “We’re building on established Audi strengths, such as design, chassis construction and our quattro all-wheel drive system. But we want to give ‘Vorsprung durch Technik’ a broader perspective,” says Döllner. “We’re aiming for a holistic customer experience, from driving dynamics to the digital ecosystem and automated driving. And we want to lead the way in terms of drive efficiency.” To this end, Audi is undergoing a paradigm shift in the development of new models toward “software first” and will in the future offer vehicles that are developed around the software – these are referred to as software-defined vehicles (SDVs). As part of the Audi Agenda, the company is also strengthening the brand. The aim is to make the brand more tangible, approachable and personal for customers.
Environmental Declaration 2023
Umwelterklärung 2023Environmental Declaration 2023Umwelterklärung 2023Environmental Declaration 2023Umwelterklärung 2023Environmental Declaration 2023 12 Environmental Declaration 2023 13 Automotive production The following section briefly describes the key steps involved in producing a vehicle and discusses the environmentally relevant aspects. 1_Logistics The production of a complex product such as a modern vehicle requires thousands of parts and preassembled components which are transported to the automotive plant “just in time” via a network of numerous suppliers – by rail and truck. Steel and aluminum sheets are supplied as rolls, known as coils, or as pre-cut blanks for further processing. The same applies to the paints and operating fluids that are filled into the vehicle in the course of production (hydraulic oil, brake fluid, fuel, etc.). Logistics management is highly complex and therefore computer-assisted. Environmental aspects in Logistics Especially the traffic volume of trucks and emissions caused by the transport (carbon dioxide [CO₂], carbon monoxide [CO], nitrogen oxides [NOx] and traffic noise). Emissions and noise are reduced by means of intelligent logistics management and transporting as many goods as possible by rail. 2_Press Shop The delivered steel and aluminum sheets (coils, blanks) are pressed into body parts in the press shop. Multiple consecutive processing steps are usually necessary to create side panels, doors, hoods, etc. Environmental aspects in the press shop Noise and vibrations caused by the movement of the presses and tools that weigh several tons, hydraulic oil in the presses and what is known as the drawing oils that are sprayed on the sheets for more gentle processing. By enclosing the presses and decoupling the vibrations from the building, the noise and vibrations are contained within the building.
Audi Report 2022
At the same time, we are also focused on evolving the Audi DNA for the future. This can already be experienced today, for example, with our electric quattro drive or the recuperation behavior of our electric models. The next step is automated driv ing. How does a selfdriving model steer into a curve? How dynamically or smoothly does it cruise down the highway and change lanes? We are working on all these questions at full speed – for the fully electric and selfdriving Audi models of the future. Oliver Hoffmann began his career at Volkswagen AG back in 2004. He has been respon sible for the Tech nical Development division at AUDI AG since March 2021. – Member of the Board of Management of AUDI AG for Technical Development – on … Oliver Hoffmann Ph ot o: B er nh ar d H ub er 14 Audi Report 2022 Products & Services Value Creation & Production Operations & Integrity Strategy Employees & Society Introduction Appendix ... deliveries in 2022 We are consistently and successfully pursuing our Roadmap E. With 118,196 fully electric Audi models, we set a new delivery record last year – an increase of over 44 percent compared with 2021. And I am confident that this trend will continue. Demand for the etron GT² and Q4 etron model series is strong. We can see from current preorders that the new Audi Q8 etron³ family is being very well received, too. This model was launched recently on the European market a few weeks ago and will continue the success story of the Audi etron, our electric pioneer. Overall, deliveries of the Audi brand were slightly below the prioryear level at 1.61 million vehicles. This was primarily due to supply shortages and challenges in the logistics chain. That we were nevertheless able to hand over so many vehicles is a credit to the strong commitment of our global team. Together we managed the sale of our available models very efficiently.
Audi Report 2021
This pilot project – which lasts between six and 18 months, depending on the person’s previous knowledge and individual learning speed as well as the requirements profile for their future job – provides both theoretical and practical training to prepare us for the digitalization of production and logistics processes. The program is a further blueprint for transformation projects at the company and shows how Audi is driving forward targeted competence development. Alongside me, other Audi production employees are preparing to work in the IT domain. The program comprises basic courses on hardware and software as well as training on special topics such as big data, cyber security and SAP applications.” “ Big data, cyber security and SAP applications” Timothy Michael, Technical Business Administrator and participant in the “Digital Shift” transformation program 8 Audi Report 2021 P h o to s: A U D I A G S trateg y P ro d u cts & S ervices O p eratio n s & In teg rity V alu e C reatio n & P ro d u ctio n E m p lo yees & S o ciety A p p en d ix In tro d u ctio n “Dinamica is a resource-friendly microfiber non-woven material that we offer in many of our vehicles. It feels as soft to the touch as suede and looks like it too, but is largely made from polyester fibers. These are obtained from recycled PET bottles, textiles or residual fibers, for example. Audi thus uses high-quality materials that are partly made from waste products. In contrast to our previous microfibers, Dinamica also requires no solvents in production – a further contribution to reducing negative environmental impacts. Dinamica microfiber was introduced as a seat upholstery option in 2020 and has since become available for many models. We will continue to extend its availability successively this year. I look forward to developing new designs based on this material.” “ Sustainable seat upholstery” Dana Laubinger, Color & Trim Designer “Building something new is fun and motivating for me.
&Audi SocAIty study
But it cannot become an end in itself. Away from all the excitement, we need to consider new technologies through a critical lens. Only by engaging in such critical reflection will we able to strengthen people’s trust in technology and empower them to embrace innovation. With the &Audi initiative, we want to be part of the conversation aiming to spotlight the opportunities technological progress can offer us. Driver assistance systems are already improving safety by helping us to drive with care and avoid risks. Long term, autonomous driving could reduce the number of accidents. After all, today nine out of ten collisions are the result of human error. In 50 years’ time, people may well wonder why we ever got behind the wheel ourselves in the first place given this uncertainty. Equally, for many, the car is so much more than just a mode of transport. Many are not (yet) ready to give up the feeling of driving themselves, of literally taking the wheel in their hands. Indeed, beyond the technical maturity of autonomous driving systems, the social dimension is also key to achieving widespread acceptance. This study seeks to address society’s questions on autonomous driving. Experts from academia, business, associations and politics draw on their respective expertise to shed light on these issues, with the focus of the conversation falling on law, ethics and data protection. Saskia Lexen Project Manager, Initiative &Audi 3 4 The focus of the present study is on the core issues surrounding autonomous driving, both today and tomorrow. It considers where technology and society currently stand on the subject, what the near future of mobility with autonomous vehicles could look like and which issues and areas of activity are key steps on the road to an autonomous future. To this end, 19 international experts from the fields of law, ethics and data were interviewed and asked to give an understanding of their views.
Audi Report 2020
All the production and logistics measures aimed at reducing the environmental footprint at the sites are part of the Mission:Zero environmental program. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Audi Hungaria: photovoltaic system on the roofs of the two logistics halls. P h o to : A U D I A G 7 Audi regards net carbon neutrality as a state in which, following the exhaustion of other possible measures aimed at reducing the still remaining CO₂ emissions caused by the products or activities of Audi and/or currently unavoidable CO₂ emissions within the scope of the supply chain, manufacturing and recycling of Audi vehicles, at least quantitative compensation is provided through voluntary and globally conducted compensation projects. Throughout the utilization phase of a vehicle, meaning from when a vehicle is delivered to a customer, CO₂ emissions produced are not taken into account. Audi Report 2020 24 Milestones 40 years of quattro drive The quattro drive system is Audi’s technical core competence and has developed into one of the company’s main pillars over the last 40 years. Since 1980, Audi has produced nearly 11 million cars with quattro drive, while continually advancing all-wheel-drive technology throughout the entire process. The most recent development is the electric quattro with electric torque vectoring. This allows quattro drive to continue its history of success – including in the era of electric vehicles. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec P h o to : A U D I A G In 2019, circuit and rallycross champion Mattias Ekström climbed the “Mousetrap” on the legendary “Streif” downhill ski slope in Kitzbühel in an Audi e-tron quattro.8 8 Audi e-tron: combined electric power consumption in kWh/100 km: 28.8–21.4 (NEDC); combined CO₂ emissions in g/km: 0 Audi Report 2020 25 Milestones Audi starts new brand campaign Audi will now bring together its global marketing measures under the slogan “Future is an attitude.”
Audi Anniversary Dates 2021
It was a newly developed compact car built on the platform of the VW Golf IV which was not launched until the following year. Initially the A3 was only available as a three-door hatchback saloon with three accessory and trim configurations and four different petrol or diesel engines. Some engine versions could also be ordered with all-wheel drive. A five-door version was added to the range of models in March 1999 and unveiled at the Geneva Motor Show. The powerful all-wheel-drive Audi S3 topped off the range of models. This successful design was presented with the “Golden Steering Wheel” and the “Auto Trophy” awards, among others. The A3 stole the show in the Euro NCAP Safety Test in May 1998, winning the most points for the best safety standard. Audi A3 25 years Audi Tradition 5 Anniversary Dates 2021 Audi Cabriolet 30 years Visitors to the 1989 Frankfurt International Motor Show were able to admire the prototype of an Audi Cabriolet at Audi AG’s exhibition stand. The tornado-red four-seater car with a white leather trim was developed based on the engineering of the Audi Coupé, which was unveiled one year previously. A year and a half later, in March 1991, the production version made its first appearance at the Geneva Motor Show. The fully open Audi Cabriolet was initially only available with the tried-and-tested 2.3-litre five-cylinder engine; two different six-cylinder petrol engines, two four-cylinder petrol units and a four-cylinder TDI were gradually added to the range of engines or replaced individual engine specifications as the car was developed. A lack of capacity meant that towards the end of 1997 production of the Audi Cabriolet was relocated to the Rheine plant of the body-making specialist Karmann. 12,112 vehicles were built there until production ended on 27 July 2000. In total, 71,510 units of the first Audi Cabriolet were constructed.
Audi Sustainability Report 2019
Brief portrait Fuel/electric power consumption and CO₂ emission figures can be found on page 110 Tianjin China FAW-Volkswagen Automotive Company, Ltd. > Q3 STRATEGY 5 EMPLOYEES & SOCIETYFOREWORD APPENDIXBRIEF PORTRAIT OPERATIONS & INTEGRITY PRODUCTS & SERVICES VALUE CREATION & PRODUCTION Audi Sustainability Report 2019 Progress you can feel How can we make mobility carbon-neutral? * Audi e-tron: Combined power consumption in kWh/100 km: 23.9–20.6 (NEDC); 26.3–21.6 (WLTP), CO₂ combined emissions in g/km: 0 STRATEGY 6 EMPLOYEES & SOCIETYFOREWORD APPENDIXBRIEF PORTRAIT OPERATIONS & INTEGRITY PRODUCTS & SERVICES VALUE CREATION & PRODUCTION Audi Sustainability Report 2019 Progress you can feel Sustainability with consistency STRATEGY 7 EMPLOYEES & SOCIETYFOREWORD APPENDIXBRIEF PORTRAIT OPERATIONS & INTEGRITY PRODUCTS & SERVICES VALUE CREATION & PRODUCTION Audi Sustainability Report 2019 Progress you can feel We can tell that sustainability is more than just another item on both of your to-do lists. Hildegard Wortmann: Authenticity is the most important aspect when it comes to sustainability. Customers can tell right away whether you are just half-heartedly addressing a topic or if it sincerely matters to you. Peter Kössler: That also applies to us as a company and we regard it as our responsibility. We deliberately decided to name one of our strategy’s cornerstones “consistently sustainable”. How is this consistency expressed? Peter Kössler: Many of our employees spend a lot of time thinking about the topic, and that's the point. There’s a new corporate culture at Audi and the awareness of sustainability plays a fundamental role in it. As a car manufacturer, we're not just a small cog in the wheel, particularly since we are part of a society that regards mobility as a basic human need. Or to put it more simply: We're all part of the "big wheel."