Strategic topics

Audi in Ingolstadt

Audi stands for ”Vorsprung durch Technik”. To meet the challenges of sustainable mobility, the brand with the four rings is focusing on these strategic topics: outstanding products and technologies, a values-based corporate culture, responsible supply chains, and digital production. Learn more about how Audi is shaping the transformation of the company and premium mobility.

MediaInfos

Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT
Technology
06/27/2024

Audi enhances voice control in current and future models with ChatGPT

Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.
Semiconductors are becoming the neurons of our cars
Strategic topics
06/14/2024

Semiconductors are becoming the neurons of our cars

Semiconductors can be found throughout modern cars, from the engine control and driver assistance and safety systems such as proximity radar and ESP to the infotainment system. An electric Audi or Volkswagen today contains up to 8,000 of them. These essential chips are a critical component of innovation in the automotive industry. Hand in hand with the Volkswagen Group and technology leaders from the microelectronics industry, Audi is shaping the future of mobility. To this end, the company held the third Semiconductor Summit, under the title “Innovation needs Coopetition” on June 11. In this interview, Audi Board Member for Procurement Renate Vachenauer and Volkswagen Member for Procurement Dirk Große-Loheide discuss coopetition, whether the Group’s semiconductor strategy has been successful, and why much remains to be done for Europe as a center for automotive semiconductors.
Audi Q6 e-tron world premiere on March 18, 2024, in Ingolstadt
Strategic topics
03/18/2024

A technological leap for electric mobility: the Premium Platform Electric and the E³ 1.2 electronic architecture

With the Premium Platform Electric (PPE) and the new E³ electronic architecture, Audi is continuing to assert its status as a leading provider of networked and fully electric premium mobility. The PPE platform, which was developed jointly with Porsche, and the E³ 1.2 electronic architecture, which was designed with CARIAD, are important milestones for the expansion of Audi’s global electric vehicle range, and they mark the beginning of the biggest product initiative in Audi’s history. With the world premiere of the Audi Q6 e-tron, the brand with the four rings is introducing its first production model based on the PPE, a platform designed specifically for battery electric vehicles.
Production Audi Q6 e-tron at the Ingolstadt site
Models
03/18/2024

Sustainable and flexible: production of the Audi Q6 e-tron series in Ingolstadt

Since production started in late 2023, the Audi Q6 e-tron series has been the first high-volume fully electric model series that Audi has produced at its headquarters in Ingolstadt. In keeping with the brand’s 360factory production strategy, Audi has integrated individual production steps into existing body shop and assembly structures and processes. Since January 1, 2024, Ingolstadt is the third Audi location to manufacture with net zero emissions1, following Brussels (2018) and Győr (2020). In addition, the brand with the four rings’ headquarters is also the first Audi location in Germany to have its own battery assembly facility.

Press kit

  • IAA Mobility 2023 Audi at the IAA Mobility 2023
    The focus of Audi's activities for media representatives at IAA Mobility will be the revolutionary cockpit and interior of the Q6 e-tron including a completely new display and operating concept. In Munich, Audi's first all-electric model based on the Premium Platform Electric (PPE) will make an appearance as part of the Group Media Night to kick off the show and on the Summit press day at the trade fair. At the Open Space area, which is open to the public, Audi will showcase its EV fleet and the electric concept car Audi activesphere concept. The fifth Audi charging hub will also open in Munich.
    Technology
    09/04/2023

Pictures