Design

MediaInfos

Audi MediaCenter

09/04/2025

Strong portfolio, new clarity: Audi at IAA Mobility

The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi.

Technology

09/02/2025

Audi Concept C: manifestation of a new design philosophy

Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. The subtle integration of technology and tactile controls create an intuitive and emotional experience.

Technology

09/02/2025

“Radical simplicity at the heart of our approach”

Audi presents its new design philosophy – a bold step intended to reshape the way the company thinks. Massimo Frascella, Chief Creative Officer, speaks about this profound transformation, what it means for the brand and its experiences, and the introduction of a new design language.

Models

09/17/2024

299 times special: Audi exclusive makes the Audi e-tron GT more personal than ever

The car is an unmistakable expression of one´s own personality – that is the philosophy of Audi exclusive. Since 1995, the brand with the four rings has been setting standards in the personalization of premium vehicles in keeping with this motto. An early example of this pioneering spirit was the Office packages for the first-generation Audi A8, which included a refrigerator, bar compartment, VHS player and monitor, folding table, and power curtains.

Technology

09/10/2024

A6 Sportback e-tron: The most aerodynamic Audi of all time

With an exceptionally low Cd value of 0.21, the Audi A6 Sportback e-tron is the most aerodynamic Audi of all time and leads the entire VW Group in its segment in terms of aerodynamics. The A6 Avant e-tron also achieves an excellent Cd value of 0.24, placing it at the top of its body segment. Aerodynamics developers Andreas Lauterbach and Matteo Ghelfi and wheel designer Andreas Valencia Pollex explain how they achieved the record value with meticulous attention to detail.

Technology

02/15/2024

Massimo Frascella becomes new Head of Design at Audi

Massimo Frascella is the new Head of Audi Design. On June 1, he is scheduled to succeed Marc Lichte, who will take a new role within the group. Frascella, alumnus of the Istituto d`Arte Applicata & Design in Turin, began his career at Stile Bertone. Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for both brands.

Models

07/26/2023

“Like a tailor-made suit”: What makes the decals for the Audi Q6 e-tron prototype unique

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.

Strategic topics

05/09/2023

“Step into your sphere” – Audi at the 2023 OMR Festival

The online marketing and technology scene will come together once again for Europe's largest digital marketing and technology event at the OMR (Online Marketing Rockstars) Festival in Hamburg on May 9 and 10, 2023. As in previous years, Audi is once again the main sponsor of the event in 2023 and will be exhibiting with a large booth featuring many interactive elements. This year, visitors will be able to experience first-hand how Audi is shaping the driving experience of the future. The approach that the premium brand is presenting at the booth and in an associated campaign entitled “Step into your sphere” represents a new mindset in automotive development.

Company

05/02/2023

A timeless design icon: The Audi TT turns 25

Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.

Technology

12/12/2022

Reinventing the wheel? “FelGAN” inspires new rim designs with AI

Leveraging artificial intelligence (AI) in all departments: this is the goal Audi has set itself on its way to becoming a data-driven company. With FelGAN, the company now employs software that uses artificial intelligence to open up new sources of inspiration for designers.

Strategic topics

11/29/2022

Audi at Design Miami/: Immersive and experiential spheres in digital art

Audi, in collaboration with digital artist and designer Andrés Reisinger will introduce the car manufacturer’s first digital artwork at Design Miami/. The original piece is inspired by the Audi grandsphere concept; following Milan Design Week and two Chinese exhibitions in Beijing and Shenzhen, Design Miami/ is the fourth design exhibition Audi will have visited in 2022. A special on-site panel talk with the artist is also planned.

Technology

06/08/2022

Audi to show cooperation with Poliform at Milan Design Week

If Italy is known as the land of style, then Milan is without doubt the world capital of design. The annual Milan Design Week serves as incontrovertible proof that the northern Italian metropolis is justified in holding this title. This year, from June 6 to 13, the international design community will present products and ideas for shaping the design of the present and future. Audi will be there for the ninth time, this year showing its vision of the mobility of the future.

Press Folders

• Strive for clarity
  With the presentation of the Audi Concept C in Milan and at IAA Mobility 2025 in Munich, Audi is taking a progressive step. Going forward, the brand will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C stands for the new design philosophy – a defining moment for the four rings.
  Technology

  09/02/2025