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There are cars whose inner qualities say more than impressive performance data. Audi's first large full-size SUV is one of them. At the heart of the new Audi Q9 is a spacious, exclusive interior – conceived as a sanctuary for family, business, and long journeys. Behind its doors – which are electrically powered for the first time – Audi’s new flagship model offers up to seven seats, easy access to the third row, and a large, illuminated panoramic sunroof with switchable transparency. The new 4D sound system turns music into an immersive experience. The Q9 will be launched in around two months, but one thing is already clear: the journey begins the moment you step inside.

The Ingolstadt Half Marathon is celebrating its 25th anniversary and will once again attract runners from across the region on May 9. Audi has been a trusted partner of the sporting event since its inception and is demonstrating its commitment to the region again this year – going far beyond financial sponsorship. Approximately 7,500 participants are expected, including around 500 Audi employees competing in the Audi championship. Many other Audi employees will volunteer along the route.

This car makes a statement: the Auto Union Lucca is emblematic of the technical innovation of the four rings in the 1930s. Audi Tradition has recreated the spectacular record-breaking car and will unveil it for the first time in early May in – aptly – the Italian city of Lucca. On February 15, 1935, the car set a widely acclaimed flying-start mile record on a straight section of the autostrada near Lucca, achieving a calculated average speed of 320.267 km/h and a measured top speed of 326.975 km/h. The Rennlimousine, a period term meaning “racing sedan,” was completed in the spring of 2026 and will join the legendary Silver Arrows in AUDI AG’s historic vehicle collection.

The Audi Group performed solidly in the first quarter of 2026, a period marked by geopolitical and economic turbulence. Despite the global decline in the automotive market, the company increased its deliveries in Germany and Europe. While deliveries of battery-electric vehicles declined slightly overall, partly due to changes in subsidy policies, Audi-brand plug-in hybrids saw year-on-year growth of approximately 160 percent. In the first three months of the year, revenue reached 14.2 billion euros, operating profit rose to 588 million euros, and net cash flow stood at 883 million euros.

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.

Audi’s transformation can now also be experienced as part of the Formula 1 support program: At the Miami Grand Prix, the Audi RS 5 makes its debut as a car for the hot-lap program. Like the current generation of F1 powertrains, the vehicle features an electrified drivetrain.

Audi is making its electric bestseller, the Q4 e-tron, more versatile than ever with a range of new features. Inside, the refreshed model impresses with a reimagined digital stage, intuitive controls, and an abundance of space. Outside, the electric crossover now boasts a sharper design and new lighting features. Increased range, greater charging capacity, and more intuitive operation make the car more convenient for everyday use. Moreover, the Q4 e-tron can power electrical devices or serve as an energy storage solution for the home – an Audi first.

Audi continues to gain speed in China. At the Auto China motor show in Beijing, the company is showcasing a comprehensive model portfolio that is more closely tailored than ever to the needs of Chinese customers. One highlight is the premiere of the electric AUDI E7X – the second production model developed for China by the AUDI brand. The four rings are also expanding their model initiative with the locally produced Audi A6L and Audi A6L e-tron, equipped with technologies designed specifically for the Chinese market. With its two partners, FAW and SAIC, and two strong brands, Audi is addressing diverse target groups. The four rings deliver “Vorsprung durch Technik” and premium products across different drive types, while the sister brand AUDI focuses on connected electric vehicles for highly tech-savvy customers. As part of the deepening collaboration between Audi and SAIC, the two partners have signed a strategic agreement to develop a new generation of AUDI models for China.

Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.