Electronics

MediaInfos

Technology

06/27/2024

Audi enhances voice control in current and future models with ChatGPT

Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.

Models

03/18/2024

The new Audi E³ 1.2 electronic architecture brings “Vorsprung durch Technik” to life

With the launch of Premium Platform Electric (PPE), Audi is introducing a completely new electronics architecture. The E³ will be used for the first time in the 1.2 specification in the Audi Q6 e-tron series. The name E³ stands for end-to-end electronic architecture. Its core element consists of five high-performance computers (high-performance computing platform, HCP) that cover all vehicle functions – from the drive system and assistance systems to the infotainment and comfort systems to the safety systems and backend connectivity.

Company

09/18/2023

Audi opens new Vehicle Safety Center

The new Audi Vehicle Safety Center on the incampus premises in Ingolstadt provides significantly improved and state-of-the-art crash test facilities. Around 100 million euros were invested in the facility. Among its features are a 250-meter (820 ft) run-up track, a mobile 100-ton crash block, and the ability to collide two vehicles at a 90-degree angle. As a premium brand, Audi is committed to meeting heightened requirements that go beyond current international standards.

Technology

03/14/2023

Software update: Audi offers new, high-value features for the Audi Q4 e-tron

Audi is continuing to systematically advance the Q4 e-tron and Q4 Sportback e-tron. Audi is updating all vehicles from the start of series production up to and including the 2022 model year with software version 3.2. This new software comes now as standard in series production for the current 2023 model year. Foremost among the new functions with high everyday utility is the option of performing future software updates via a wireless over-the-air interface.

Technology

03/01/2023

Audi integrates store for apps into various models

As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3). With the embedding of the store, which was jointly developed with Volkswagen subsidiary CARIAD, customers can directly and intuitively access popular third-party apps through the Multimedia Interface (MMI) by means of a data link in the vehicle. The apps selected by the customer can be installed in the MMI system seamlessly – without the need for a detour via a smartphone.

Technology

12/15/2022

A showcase becomes a reality: Audi brings VR experience platform to CES 2023

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

Strategic topics

11/02/2022

holoride´s cutting edge in-car entertainment platform launches for select Audi models

holoride, pioneer of extended reality in-vehicle entertainment, today announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”

Technology

06/03/2022

Myths about autonomous driving

Will self-driving cars soon be a reality? And how will people’s attitude have to change to ensure autonomous driving meets with broad acceptance? The &Audi study “SocAIty”, compiled with the help of renowned experts, looks into these questions, among others. It also clears up some of the widespread myths surrounding the topic. What is true? And what is not?

Strategic topics

05/18/2022

Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience

Audi and 4.screen agree on a partnership with the objective of enhancing the future in-car experience. At launch, Audi customers will benefit from even more comprehensive information on points of interest (POI) using real-time data from the Munich-based technology company’s Mobility Experience Cloud (MXC). If desired, they can choose to receive relevant, location-based, personalized offers from selected third-party providers conveniently via the Multi Media Interface (MMI). This is displayed in the familiar Audi MMI style, with the information from the cloud supplementing existing infotainment content.

Technology

03/12/2022

Beginning in the summer of 2022, Audi will become the first manufacturer to transform the automobile into an experience platform for virtual reality

Audi is the first automobile manufacturer in the world to bring virtual-reality entertainment from holoride into series production. Beginning this summer, back seat passengers can put on virtual reality glasses (VR glasses)* and immerse themselves in various media formats such as games, films and interactive content. The main attraction: The virtual content adapts to the driving movements of the car in real time. From June 2022, Audi models with the latest upgrade of the modular infotainment toolkit (MIB 3) will be holoride-capable. The new technology will be introduced at the South by Southwest® (SXSW) festival in the United States. Visitors there will be able to experience holoride in a moving vehicle.

Technology

02/03/2022

“Sleeping while Driving into the Weekend? Not yet…“

In late July 2021, a new German law went into effect that will allow fully automated vehicles* to drive regularly in public traffic within designated areas of operation in the future. But for which vehicles will that actually be feasible? How far along is the mobility of the future project in this country? The broad-ranging &Audi "SocAIty" study follows up on these questions. Uta Klawitter, Head of General Counsel Legal Services at Audi, is working with her team, which is focused on addressing the legal question of automation, and providing answers concerning the legal parameters of automated and autonomous driving.

Technology

12/02/2021

The 2021 “SocAIty” study: “We are leaving the ivory tower and moving the dialog into the public sphere”

Law, ethics, and data protection: the future of autonomous driving is raising questions. The 2021 “SocAIty” study from the &Audi Initiative offers possible solutions and stimulates public discourse regarding the new technology and the mobility landscape of the future. In an interview about the Initiative, Project Manager Saskia Lexen talks about insights from the study and the social dimensions of autonomous driving.

Press kit

• SocAIty study: Autonomous Driving in the Field of Tension Between Technological Progress & Social Acceptance
  The &Audi SocAIty study addresses the mobility of the future or, more precisely, the opportunities and challenges posed by autonomous driving. The intent behind the study is to make a decisive contribution to the public debate surrounding current issues relating to autonomous driving and the responsible use of new technologies in mobility. After all, it only takes a brief look at the current discourse on autonomous driving to realize the vital role it plays in many social issues. Yet on the one hand, it seems that society is not yet ready for such a major technological advance and much of the debate seems driven by fear. On the other, real-life labs and testing facilities are bringing the technology closer and closer to the very heart of our society every day. Simultaneously, the international legal situation is currently undergoing rapid developments. Equally, while sometimes seen as an obstacle to progress, issues of data protection are repeatedly raised for debate in the general discourse. Topics are discussed to much controversy and questions repeatedly raised for which there are, as yet, no clear answers. The present study addresses these questions and in doing so aims to answer open questions about the use of new technologies in mobility and their influence on people’s lives.
  Strategic topics

  06/18/2022