40 years Audi Sport GmbH
On October 10, 1983, Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness.
Audi Sport GmbH: 40th anniversary insights
October 10, 2023, marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility.
40 facts about 40 years of Audi Sport GmbH
To mark the 40th birthday of Audi Sport GmbH, which evolved from quattro GmbH founded in 1983, the company presents 40 exciting facts.
Interview with Marc Lichte: “Sporty cars are adrenaline that has assumed a shape”
Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration.
Red rhombus meets “Green Hell”: 40 years of Audi Sport GmbH with a special kick-off at the Nürburgring
Almost 40 years ago – on October 10, 1983 – Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness. The birthday celebrations began at the 2023 Nürburgring 24 Hours.
Audi Sport GmbH is currently involved in four business areas:
In addition to the development and production of high-performance models, it is responsible for both factory and customer motorsport for the brand with the four rings. In addition, vehicle customization via the Audi exclusive program and the sale of high-quality lifestyle collections from the Audi collection are among its core areas.
Highlights from 40 years of Audi Sport GmbH
Audi Sport GmbH in pictures
24h Nürburgring 2023
Modern race cars in historic dress: 24h Nürburgring with design icons from Audi
Audi Sport customer racing contested the 51st edition of the Nürburgring 24 Hours with four Audi R8 LMS cars in epoch-making designs. Audi’s expressive liveries reflect its motorsport history. They remind the public of unforgettable times for the brand in racing and rallying.
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Audi Sport GmbH: 40th anniversary insights
Today marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility. Next Saturday (October 14), an exclusive event will be hosted at Audi Forum Neckarsulm with exciting insights into the high-performance subsidiary that has been successful for 40 years.
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Interview with Marc Lichte: “Sporty cars are adrenaline that has assumed a shape”Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration.
